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RGB and CMYK: A Color Format Guide for Label Printing

⚞ The Highlights:

What’s the difference between RGB and CMYK? RGB uses red, green, and blue light for digital displays, while CMYK uses cyan, magenta, yellow, and black inks for printing.
When designing product labels, it’s important to create artwork in CMYK so the printed colors match your intended design, rather than relying on RGB, which is meant for screens.
Because a label can look different on-screen than in print, it’s important to use a color management system for accurate RGB-to-CMYK conversions and to check a physical proof before finalizing the design.

Color plays a crucial role in your product’s look and brand identity. But if you’re planning to print labels, it’s not enough to pick colors you like on screen and hope they’ll print the same way. We want to help you understand how RGB and CMYK impact your final labels so you can maintain brand consistency and avoid costly reprints.

Below, we’ll break down the basics of RGB and CMYK, show you how different substrates and printing methods can affect your colors, and give you practical tips on proofing.

Label printing experts reviewing color options for a product.

Which Color Format Is Right for Your Labels?

The most important question is: Will this design live on a screen or as a physical print?

If you’re creating designs for phones, computer monitors, or TV, you’ll use RGB (Red, Green, Blue).

But if you need to print product labels, brochures, or other physical materials, you’ll want to use CMYK (Cyan, Magenta, Yellow, Black).

Using the wrong format can lead to inaccurate color. We’ve seen it happen: you settle on the perfect color in RGB, then it looks dull or washed out when converted to CMYK for print. That mismatch could lead to you paying for multiple reprints if you’re not careful.

A Quick Look at RGB vs. CMYK

What is RBG?

RGB is an additive color system that builds colors by adding together different intensities of red, green, and blue light on a black backdrop. If you set each color channel to its highest intensity, you’ll get white light on a screen. It’s great for web graphics and other digital media because it produces a wide range of vibrant colors.

What is CMYK?

CMYK, on the other hand, uses subtractive mixing. Here, you’re printing overlapping layers of cyan, magenta, yellow, and black ink onto a surface. That surface is typically white paper (though it could be clear or metallic, which complicates things a bit). As you add more ink, you subtract the amount of white space that’s showing through—leading to a final color. Equal amounts of CMYK ideally produce a rich black.

Label printing experts reviewing RGB vs CMYK color results.

Why the Right Color Mode Matters for Your Labels

Avoiding Costly Reprints

Over the years, we’ve worked with multiple brands who have sent us RGB files for labels. The problem is, this often triggers an automatic conversion to CMYK, which can dull or shift colors.

Sometimes printers can’t match specific RGB hues at all. When you’re ordering thousands of labels, those surprises can mean wasted time, extra expenses, and possible reprints.

If you’re working with a designer, ask them to set your file in CMYK from the start if you’re printing labels. Double-check your color profiles, too. We recommend requesting a proof (physical, if possible) so you can see exactly how the colors will turn out before printing a large run.

According to the Smithers report, “The Future of Digital Print for Packaging to 2026,” 41% of brand owners rate color consistency as their top challenge when adopting new or short-run printing technologies.

This really shows why it’s so crucial to set things up in CMYK from the start.

Materials and Finishes Affect Color

Another key factor is the substrate you’re printing on.

White paper will show off color differently than a metallic or clear film. A glossy laminate can make colors pop, whereas a matte finish can soften them.

According to industry experts—like the team at Labels & Labeling—metallic materials can shift your colors by around 10–15% compared to white stock because of the way they reflect light. (This figure can vary based on ink type, printer calibration, and the specific substrate brand.)

This is why it’s a good idea to test or request samples if you’re not sure.

Ensuring Brand Consistency Across SKUs

If you have multiple products, consistency is everything. Maybe you have a seasonal craft beer, a flagship IPA, and a limited-edition stout, all featuring the same shade of teal on their labels. When you’re managing multiple SKUs, it’s easy for slight color variations to pop up if you’re not careful—especially if you’re switching printers or label materials.

Here’s what we’ve found works best:

Maintaining a master color profile for your brand. (This is your “source of truth,” usually an ICC profile or Pantone reference that you share with designers and printers so everyone has the same baseline for color accuracy.)
Printers can use color management systems to ensure consistent brand colors across SKUs and print jobs by calibrating equipment, applying ICC profiles, and measuring color accuracy, preventing variations across materials, lighting conditions, and production runs.

Common Mistakes to Avoid

Forgetting to Convert Color Mode: Always switch to CMYK if you plan to print. Relying on last-minute conversions by your printer could lead to dull or inaccurate results.
Skipping Physical Proofs: Colors on your monitor aren’t always reliable. A physical proof or press check reveals how inks interact with your chosen substrate. (A press check is typically an in-person review where you or your representative watch the job run on press, confirming final color matches your expectations.)
Not Accounting for Substrate Color: Metallic, clear, or even kraft paper labels can shift your final color more than you’d think. Test them out!
Ignoring Brand Consistency Over Time: If you have multiple product lines, confirm that each run matches your brand guidelines—especially if you switch printers or label stocks.

Work with a Printing Company That Understands Color

If you’re ready to print labels that truly pop, we’d love to help. Our team at Blue Label works with you to guide you through the entire printing process—from choosing the right materials and color profiles to providing recommendations that fit your budget. We’ll hop on a quick call to learn about your label project, talk through your design and substrate ideas, and figure out how to nail the colors. After that, we’ll send you a proof so you know exactly what to expect before going to print.

Contact Blue Label today to talk to one of our experts about full-color label printing for your next project. We’re here to make sure your colors match your vision every time.

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Pick Your Protection: The Different Types of Label Lamination

A good label allows your products to make a great first introduction to potential customers. However, scuffs, scratches, and other forms of damage can mangle your message without protection.

Label lamination allows you to add a protective film to the surface of your label. Once your label is printed, lamination serves as a second skin of sorts that shields your design from scratches and provides some waterproofing for your base material. However, these laminates can offer additional benefits depending on which type of lamination you use.

New labels going through the lamination process.

Breaking Down Each Type of Label Lamination

While laminates in general offer protective capabilities, certain types of lamination can add decorative effects to your label. This variety allows you to pick and choose different label laminates depending on your desired aesthetic. Other laminates can also change the feel of your label or provide certain capabilities not offered by other protection. In general, laminates are broken down into five types.

Gloss
Matte
Soft touch
Leather
Thermal transfer

Gloss

If you want your labels to shine, you’re going to like gloss laminates. These laminates reflect light off your label to add a smooth, glossy look that makes your design pop for passing customers.

Matte

If shiny isn’t your thing, a matte laminate creates a more subtle appearance for your labels. A matte finish dulls down your label surface so that it doesn’t shine much at all – but this means your label will be far from dull. These laminates can create a soft, subtle look that allows certain elements and colors appear deeper and brighter in contrast to the matte finish.

Soft touch

While matte finishes can make your labels look soft to the touch, other laminates can create a velvet-like, matte finish. Soft touch laminates add a tactile quality to your labels that consumers can feel. Research shows that the feel of a product can help sway buyers, which means that soft touch laminates can be a difference maker if you want that velvety aesthetic.

Leather

If you like the rugged, textured look of a paper label material but want the performance capabilities of a film, leather laminates help you achieve the best of both worlds. Leather laminates allow you to recreate weathered, wrinkled effect on film labels. This type of laminate works best on dark colors that allow you to highlight the texture of your label, all without the fuss of having to flood paper labels with ink or deal with potential durability issues.

A closeup of a leather label laminate.

Thermal transfer

Unlike other types of laminates, thermal transfer finishes are chosen more for what you plan to print on your labels in the future. These laminates allow you to use thermal printers to print on top of your labels whereas other lamination may prevent the ink from sticking. For example, a deli with a branded label may want to print the weight and price for each order on its labels. Thermal transfer laminates allow these types of businesses to do so, all while adding a gloss, matte, or some other type of look to their labels.

Benefits of Laminated Labels

Durability

A key benefit of choosing laminated labels is that they improve the durability of your product labels. Lamination protects the label so it remains legible and intact over time. While regular labels can tear or fade with long-term use, laminated labels offer an extra level of protection.

Moisture Resistance

The lamination on labels can resist exposure to water and chemicals, making them well-suited to products in humid or wet environments. For example, shampoo or lotion bottles that are kept in the bathroom.

UV Resistance

Applying a laminate over your labels can keep them from fading due to sunlight. Since sunlight has UV rays that lead to discoloration, laminated labels are great for outdoor use.

Chemical Resistance

Laminating your labels can protect them from exposure to cleaning agents, harsh chemicals, and oils. These substances are commonly associated with breaking down labels.

Materials That Laminated Labels Are Compatible With

Laminated labels are highly versatile, making them compatible with a wide range of materials. They adhere well to the following materials:

Paper: It’s a standard label material used for indoor applications. Laminating paper labels improves their durability and makes them resistant to moisture, tearing, and smudges.
Vinyl: It’s a common material used for making durable, moisture-resistant, and flexible labels. Laminates adhere well to vinyl labels, especially in outdoor applications.
PET and Polypropylene: These are commonly-used plastic label materials that are used for their durability and moisture-resistance abilities. Laminates pair well with PET and increase the lifespan of polypropylene.
Metal: Laminates adhere well to foils and other metallic materials for a premium, shiny look. They preserve the material’s metallic sheen while improving protection.

Though laminated labels are versatile, the label’s surface texture can affect how well a laminate adheres to it. Laminates adhere well to smooth surfaces, while textured materials may need special adhesives.

To know more about whether your labels are compatible with lamination, get in touch with our labeling experts.

Combining Lamination With Other Customization

You don’t have to limit yourself to laminating your product labels. You can combine it with other customization techniques for a layered and distinct appearance. Here are a few examples:

Foil stamping applies a thin layer of metallic foil to specific areas of the label. Lamination can protect the label while contrasting with the foil’s metallic shine.
Spot UV finish adds a thick coating to specific areas of the label to create a tactile contrast with the surrounding surface. It provides an engaging user experience that makes a positive impression on customers.
Embossing (raising parts of the label) and debossing (pressing parts of the label) also give your label a 3D effect. Adding a laminate helps protect the surface without compromising the tactile effect.

Other than these, you can also combine it with die-cutting, holographic effects, and textured finishes.

Invest in the Right Protective Film for Your Labels

Product labels come in so many different styles. No matter which aesthetic you prefer, it’s important to protect your label design from harm. To do so, you’ll need to figure out which form of protective film is best for your needs, whether it’s a laminate or some other option.

Label laminates typically adhere to film material better than paper, while varnishes conform to the nooks and crannies that can be found in paper materials. You can also add a varnish on top of a label laminate to really make certain design elements pop. There are so many possibilities to amp up your design and protect your label that it can be a bit overwhelming without some guidance.

Fortunately, a good lamination packaging company can help you weigh your options. At Blue Label, we work with you to identify the right details for your design, including label material selection and protection. Contact us today to invest in the right labels for your business.

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Pros and Cons of Different Types of Label Materials

Choosing the right label material can be the difference between a sharp, eye-catching label and one that just doesn’t cut it in real-world conditions. We know you need labels that not only look fantastic but also stick to your products, handle tough environmental challenges, and fit within your budget.

In this guide, we’ve combined our hands-on experience with industry research to help you make a smart, informed decision.

Quick Comparative Overview

Before we dive into the details, here’s a side‐by‐side snapshot of key performance metrics for the two main label facestocks—paper and film.

Facestocks are basically the top, visible layer of your label that gives it its look and durability. This table gives you a quick reference based on standardized test data and recent industry studies.

Metric	Paper Facestocks	Film Facestocks
Adhesion Retention	Can lose ~30% stickiness over 6 months when exposed to a lot of moisture and sunlight	Retains over 95% adhesion even with extended outdoor use
Durability	Prone to wrinkling, tearing, and water damage—even with wet-strength treatments	Shows robust resistance to water, UV, heat, chemicals, and abrasion, based on standardized tests (Packaging Strategies, 2023)
Cost	Lower upfront cost; potential higher long-term replacement costs in harsh environments	Higher upfront cost; may yield long-term savings due to fewer replacements, as seen in case studies (Packaging Strategies, 2023)
Customization	Versatile with several finishes (semigloss, gloss, textured, etc.)	Offers opacity adjustments, various finishes, and high print quality, according to industry data (Label & Narrow Web, 2022)
Sustainability	Options available (e.g., recycled paper); limited lifecycle data available	Increasing eco-friendly innovations, with some materials meeting eco-certifications like the EU Ecolabel and U.S. Green Seal (Smithers Pira, 2022)

Understanding Label Facestocks: Paper vs. Film

Paper Facestocks

Paper labels are versatile and come in several varieties:

Semigloss
Gloss
Textured
Linen
Felt
Estate
Metalized

Paper labels are usually less expensive than film, which makes them a good option if your product doesn’t face conditions like exposure to moisture or sunlight. Some paper stocks—like textured or matte-coated papers for wine labels—might cost a bit more, but they’re often chosen for premium products like fine wines or craft spirits.

Performance Considerations: While paper labels look sophisticated, they’re a bit more delicate. Paper isn’t waterproof—even wet-strength paper (paper that’s been treated to resist water) will eventually absorb moisture. Plus, paper labels can wrinkle or tear if not handled carefully. One way to counter these issues is by opting for thicker paper stocks or adding an overlaminate—a protective coating that boosts durability and moisture resistance.
Durability: Standard paper labels can lose about 30% of their stickiness over six months when exposed to moisture and sunlight, as shown in independent tests from Label & Narrow Web. (Results may vary based on your environment.)
Cost: If you’re working indoors, the upfront savings with paper labels are attractive. But in high-humidity or outdoor settings, the costs for replacements—or even product recalls—might add up, cutting into those savings. A case study from Packaging Strategies even found that switching to more durable materials could reduce total packaging costs by up to 25%. (Keep in mind, your results might vary.)

Film Facestocks

When your products need to stand up to tougher conditions, film facestocks might be the way to go. With film labels, you get:

Strong resistance to water and moisture
Excellent UV light stability
Heat resistance
Chemical resistance
Abrasion resistance

Another perk of film is that you can tweak its opacity. Whether you need completely opaque labels to protect sensitive products or a clear cover for that “no label look,” there’s a film option for you. Digital label printers typically offer several types of film, including:

Polypropylenes (BOPP): This sturdy film can be clear, white, or metalized—ideal for beverages, specialty foods, and other high-end labels.
Polyester (PET): Known for its durability, PET labels excel in outdoor settings, handling extreme temperatures, UV light, and chemicals. They come in clear, white, or vinyl finishes.
Polyolefin: Soft and flexible, this film is perfect for beauty products or flexible packaging where the label must stay legible even when the product is squeezed.

For clarity, here’s a quick rundown:

BOPP: Great for general-purpose applications with a focus on visual appeal.
PET: Best suited for harsh outdoor or industrial settings.
Polyolefin: Perfect when you need a flexible label that stays readable.

As we mentioned in the table above, film labels typically maintain over 95% adhesion even after extended outdoor use—lasting roughly 30% longer than standard paper labels. These results come from standardized tests reported by Packaging Strategies.

Film labels do have a higher upfront cost, but various studies show they can save you money in the long run by reducing the need for frequent replacements. Just keep in mind that the actual savings will depend on your specific application.

Sustainability and Environmental Impact

Sustainability isn’t just a trendy term—it’s a real consideration when choosing your label material. Here’s what recent research shows:

Lifecycle Assessments & Certifications:
More than 80% of manufacturers are now opting for eco-friendly materials (that will depend on industry, of course). We’re seeing a big push toward recycled paper facestocks and biodegradable films that meet certifications like the EU Ecolabel and U.S. Green Seal (Smithers Pira).
Carbon Footprint & Eco-Innovations:
A recent whitepaper from Smithers Pira highlights that eco-friendly labels are experiencing double-digit growth. Adding lifecycle assessments and carbon footprint data into your evaluation can give you a clearer picture of long-term environmental impacts.

Application-Specific Recommendations

Every product and environment is different, so here’s some advice to help you choose the best material for your unique needs:

For High-Humidity or Outdoor Environments: Go with film facestocks paired with adhesives engineered for plastics and metals. This combo helps your labels stay stuck and look good over time.
For Premium Consumer Goods: High-gloss or metalized film options can enhance your brand’s appeal on the shelf.
For Indoor or Controlled Environments: Paper labels might do the trick if budget is your main concern—just be sure to choose thicker stocks or add an overlaminate to guard against unexpected moisture.
For Products Requiring Rapid Turnaround: If you need quick reprints or frequent updates, both paper and film offer flexibility. Pick the one that best matches your product’s needs.

While film labels often come out ahead in terms of durability, we also recognize that in some controlled indoor settings, paper is still a practical choice.

Quick Checklist for Choosing Your Label Material

Here’s a handy checklist to get you started:

Evaluate Environmental Challenges: What temperature ranges, humidity levels, and UV exposures does your product face?
Compare Performance Metrics: Look at adhesion strength, durability, and longevity—check out standardized test data if you can.
Analyze Cost vs. ROI: Weigh upfront costs against long-term savings from fewer replacements or less maintenance.
Match to Substrate: Substrate means the surface your label sticks to (like glass, metal, or plastic). Make sure your chosen material works well with it.
Check Sustainability Standards: Does the material meet eco-certifications like the EU Ecolabel or U.S. Green Seal?

Get the Right Materials for Your Labels

We know choosing the right packaging material can feel overwhelming. At Blue Label, we offer both paper and film labels and work side-by-side with you to find the best match for your needs and budget.

Contact us today to learn more about your material options, request a quote, or get a free sample pack.

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Finding the Perfect Match: Beer Container Types and Beer Labels

Think beer labels are only good for traditional beer bottles or cans? Think again. From growlers and bombers to different sized beer cans, beer labels make the perfect addition. Here at Blue Label Packaging Company, we have experience designing and creating bottle labels for a variety of shapes and sizes.

It’s not just the label that can set a beverage apart from others. It’s the container type, too. Take a look at some of our favorite beer storage containers below:

1. Beer Cans

Why do brewers love cans of beer so much? They’re lightweight, cost-effective, and easy to transport, plus the metal blocks out light better than glass, helping protect beer flavor. Cans are also highly recyclable, which can be an appealing sustainability factor for both brewers and consumers.

The coolest thing about types of beer cans are the size variations – you don’t have to stick with the standard 12-ounce can.

Common Can Sizes

The following are some of the most common beer can types:

8.4 oz (often used for specialty releases or high-ABV beers)
12 oz (the classic “standard” can)
12 oz slim (same volume, narrower profile)
12-ounce “Sam Can”, produced by the well-known Boston Beer Company
16 oz (“tallboy” or “pint” can)
19.2 oz (“stovepipe,” often sold as single-serve)
32 oz crowler (an aluminum growler used by taprooms)

Beer Can Label & Shrink Sleeve Dimensions

For 12 oz cans, you’ll typically see pressure-sensitive labels around 3.625”–4” tall by 7.5″-8” wide.

16 oz cans often use labels around 5” tall by 7.5″-8” wide.

If you’re using shrink sleeves, the label height can cover the entire can from top to bottom—often 5”–6” for a 12 oz can, or 6”–7” for a 16 oz can—depending on how much real estate you want for your design.

2. Beer Bottles

Beer bottles

Beer bottles remain a staple in the industry—despite cans dominating much of the craft market, bottles of beer still have a loyal following.

A significant portion of craft beer sales continues to come from glass beer bottle formats, especially for specialty releases. They’re popular for their traditional look and the perception that glass can enhance a beer’s taste and presentation.

Some brewers also prefer bottles for high-gravity or barrel-aged brews, believing they allow for more nuanced aging and flavor development.

Why Choose Beer Bottles?

Brewers often opt for bottles because:

Brand Image: Glass can evoke a premium or nostalgic feel.
Flavor Preservation: Dark glass helps shield beer from harmful light.
Tradition: Many craft consumers still associate bottles of beer with authenticity and craftsmanship.

Common Bottle Sizes

12 oz – The classic standard for many craft and mainstream beers
22 oz (“Beer Bomber”) – Frequently used for limited-edition or specialty brews
16.9 oz (500 mL) – Popular among breweries with European roots
750 mL – Often used for high-end or Belgian-style releases

Beer Bottle Label Dimensions

Beer bottles typically use a front label and a back label, though some breweries choose a single wrap label that goes all the way around.

A common front label might be around 3 x 3 inches, while the back can vary between 2.5 x 2.5 inches and 3 x 4 inches depending on the bottle shape and how much legal info you need.

3. Beer Growlers

Often used for transporting craft beer from breweries, amber glass growlers have an iconic jug-like shape with a convenient handle.

Why do brewers turn to growlers? They’re refillable, reusable, and give customers a chance to take home fresh beer straight from the tap.

Common Growler Sizes

Most growlers hold 64 oz or 32 oz, though gallon sizes (128 oz) are also available for those who want more volume.

Common Label Dimensions

Labels for growlers generally fall in the 4–5 inch (height) by 4–6 inch (width) range, depending on the curved surface and branding needs.

Some brewers opt for larger, wrap-around labels—like 4 x 14 inches—for maximum coverage.

4. Beer Kegs

Beer kegs have always played a huge role in draft beer consumption—particularly in bars, restaurants, and taprooms. A lot of craft beer sales happen “on-premise,” and aluminum beer kegs are the go-to container for delivering fresh drafts.

The choice to use kegs often comes down to cost-effectiveness (they’re refillable and reusable), minimized packaging waste, and straightforward shipping logistics.

Why Choose Beer Kegs?

Bulk Distribution: Ideal for high-volume, on-premise service.
Quality Control: Minimizes oxygen exposure, keeping beer fresh for longer.
Sustainability: Reusable containers reduce packaging waste.
Cost Efficiency: Fewer materials compared to individual cans or bottles.

Common Keg Sizes

Half Barrel (1/2 bbl): 15.5 gallons—standard for bars and large events.
Quarter Barrel (1/4 bbl): 7.75 gallons—often referred to as a “pony keg.”
Sixth Barrel (1/6 bbl): 5.16 gallons—popular for smaller tap rotations or limited releases.
Cornelius Keg (“Corny Keg”): 5 gallons—often used by homebrewers and smaller-scale operations.

Common Label Sizes for Kegs

Beer keg collars sit around the top of the keg and usually measure 6–7 inches in diameter, depending on the collar’s design. They’re important for compliance (listing style, ABV, and brewery info) and branding.

Some brewers also use keg wraps—long, narrow labels that can wrap around the keg’s body. These typically run 3–6 inches tall and up to 30 inches wide, though dimensions vary based on the keg’s circumference.

If you’re looking to add color and branding, a well-designed wrap can stand out in a crowded cellar or cooler.

5. Beer Barrels and Casks

Beer casks

Barrels and casks are commonly used by craft beer breweries for aging or secondary fermentation, typically after the initial brewing process. They can infuse unique flavors (like oak, bourbon, or wine notes) into the product, resulting in more complexity.

Brewers often choose a beer barrel when they want to create limited-edition or specialty batches that stand out in the market. It’s all about achieving deeper, layered profiles that can’t be replicated in stainless steel tanks.

Why Use Barrels or Casks?

Flavor Enhancement: Wood barrels or casks previously used for spirits or wine can add distinct characteristics—vanilla, caramel, tannins, or even residual whiskey notes.
Extended Aging: Slower oxygen exchange creates subtler, more nuanced flavors over time.
Brand Differentiation: Barrel-aged beers can command premium prices and generate buzz among craft enthusiasts.

Common Barrel and Cask Sizes

Standard Barrels (53 gallons): Often repurposed from bourbon distilleries, the most common size in the U.S.
Wine Barrels (59 gallons): Popular for sour or wild ales, imparting vinous qualities.
Hogsheads (66 gallons): Larger barrels sometimes used for extended aging.
Firkins (9 gallons): A smaller, traditional British cask used for real ale or specialty releases.
Pins (4.5 gallons): Half the size of a firkin, ideal for small-batch cask ales.

Choosing the right size depends on your goals: smaller casks let you try new recipes without a big commitment, while larger barrels hold more product for extended aging and complex flavor development.

Your type of beer container doesn’t have to be the only packaging feature that sets your beer a part. Likewise, your beer labels don’t have to be the only unique part of your beer bottles or cans. Beer containers and labels can – and should – work together to bring the product to life. Use them both to your advantage, and contact us today to find out how.

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Where Can I Find a Beer Label Designer?

Even a tasty beer can fail if nobody buys it. The craft beer market is growing rapidly, with global data company Nielsen citing that craft sales are up more than 65 percent in the past five years. If you want a nice slice of that multi-billion-dollar pie, you need to make sure your product stands out in a very competitive crowd.

Your beer label is going to be the first thing shoppers will see, so you need to attract their eyes before you can convince their taste buds to go on a second date. A professional beer label designer can create a label that not only sticks out on shelves, but also allows you to tell a story about the beer that you’ve carefully crafted.

Beer can with shrink sleeve

Do You Really Need a Professional Label Designer?

Even if you’re tempted to handle design in-house or try a DIY approach, working with a pro can really take your label to the next level. Professional label designers bring specialized expertise and a proven track record that often translates into higher quality and more effective packaging.

If you don’t believe us, consider these findings from Nielsen’s craft beer design audit:

70 percent of craft beer buyers decide which beer to buy right at the shelf
66 percent of American craft beer buyers say that a beer’s label and packaging are “very” or “extremely” important for getting noticed
60 percent say that a beer’s label and packaging are “very” or “extremely” important in convincing them to give it a try
71 percent of craft beer buyers say they like to try brands with bold and interesting packaging

That’s a lot of people judging a beer by its looks, which is why finding a designer who truly understands your product can be a game changer.

Getting It Right: Technical and Production Tips

Great design is important—but it’s equally important that your concept translates into the final product. Here’s what you need to know about the technical side:

Print Resolution & Color Models: Make sure your artwork is high resolution (at least 300 DPI, meaning it’s sharp enough for printing) and designed in the appropriate color mode—CMYK. This standard printing color model ensures that what you see on your screen matches what comes off the press.
Material & Finishing Options: Think about which paper or packaging material complements your design best. Options like matte, gloss, or textured finishes can really change the overall look and feel. Other options like foil stamping, embossing and debossing, and lamination can make parts of the label stand out.

Regulatory & Compliance Factors: Remember, your design needs to follow certain rules—like those in the Alcoholic Beverage Label Act, which spells out what info must appear on your label (health warnings, ingredient lists, alcohol content, etc.). Make sure your designer is aware so you don’t hit any snags during production.

Cans vs. Bottles: Label Design Considerations

When evaluating designers, keep in mind that cans and bottles each have unique design considerations:

Label Size and Shape: Bottles often require multiple labels, including front labels, back labels, and neck labels. Each label needs to communicate effectively on its own, but also fit together cohesively. Cans, on the other hand, typically use a single wrap-around label or shrink sleeve, meaning your design needs to work seamlessly from all angles.
Visibility and Shelf Presence: Cans offer a continuous canvas that can make bold, graphic-driven designs particularly effective. Bottle labels usually require a more segmented approach, balancing individual elements like logos, text, and mandatory information across multiple labels.
Neck Labels and Specialty Areas: Bottles frequently include neck labels, which can enhance brand recognition and premium feel. Ask your designer if they have experience leveraging these smaller labels to make your beer stand out.
Material and Finish Differences: Some label finishes and embellishments (such as embossing, foil stamping, or textured papers) might suit bottles better due to their shape and handling. Cans benefit from durable, moisture-resistant label materials and vibrant printing, as condensation and handling can affect how the design holds up over time.

Be sure to discuss your packaging format with your designer early, so your design can maximize its impact, no matter which route you choose.

Beer bottles

Your Pre-Production Checklist

Here’s a quick checklist to make sure everything’s in order before you print.

Artwork Quality: Ensure your artwork is at least 300 DPI (for clear, sharp images) and in CMYK (to guarantee accurate print colors).
Material Selection: Review material samples—whether it’s matte, gloss, or textured finishes—to decide which look best enhances your design.
Compliance Check: Double-check that your design follows the Alcoholic Beverage Label Act and that all mandatory info is included.
Printer Consultation: Meet with your printer to confirm that your design files and chosen materials will work during production.

How to Choose the Right Beer Label Designer

Before you hire a designer, it’s important to do your homework to find someone who’s the right fit for your brewery. Your beer is unique, and the market is more crowded than ever. Here’s how you can make the best choice:

Evaluate Their Portfolio: Look for designers with specific experience in the beer or beverage industry. Their portfolio should show creativity and a solid understanding of how designs work in the real world.
Ask the Right Questions: In your initial conversations, ask about their experience with print production, regulatory compliance, and how they capture your brand’s story.
Questions to Consider:
- What experience do you have with beverage labels?
- How do you ensure your designs meet regulatory standards?
- Can you share a case study where your design improved a brand’s sales?
Set Clear Expectations: Prepare a detailed brief that outlines your technical needs and creative vision. This minimizes misunderstandings and ensures the final product is exactly what you need.

Beer cans with labels

Consider Artwork Styles That Fit Your Brand

When reviewing a designer’s portfolio, pay close attention to their artwork style to ensure it aligns with your brand personality and your target audience. Consider the following elements:

Illustration vs. Photography: Does your beer brand lean toward playful and illustrated graphics or more refined photographic imagery? Choose a designer whose illustrative style consistently matches your intended vibe.
Typography Choices: Type plays a huge role in readability and personality. Look at whether the designer’s typographic choices—from bold, eye-catching fonts to subtle, minimalist lettering—match your brand’s tone and the impression you want to make.
Color Usage: Evaluate if the designer’s use of color resonates with your brewery’s identity. Bold, vibrant colors attract attention but may not align with every brand story, whereas muted or vintage palettes can convey tradition or craftsmanship.
Consistency and Flexibility: Consider whether their style can consistently carry through various product lines or seasonal beers while still offering enough flexibility to differentiate each brew.

Ready to Elevate Your Beer Label Design?

If you need a talented designer who can make your labels stand out while ensuring technical excellence and strategic impact, we’re here to help.

Over the years, we’ve worked with plenty of designers who excel at creating incredible designs and understanding the digital printing process inside and out. You can trust our national network of design experts to help your beer win hearts and shelves alike.

Check out our directory of approved beer label designers today. When your design is all set, drop us a line, and we’ll be happy to talk about digital printing options for your bottles or cans.

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What You Need to Know About Label Adhesives

The most important part of a label is what is underneath it, the adhesive. Underrated and often forgotten, beverage label adhesives will absolutely make or break your label. Dramatic? Maybe. Wrong? No way. We want to make sure you know exactly what you’re getting into when it comes to customizing your beverage label, and that begins with the all-too-essential sticky stuff.

Comparing label adhesives—permanent, removable, repositionable

There are many types of label adhesives

The first step to nailing down the perfect adhesive is deciding what you will need it to do. You can choose between a permanent, removable or repositionable label adhesive.

Permanent Label Adhesives

Permanent label adhesives are fairly self explanatory. These guys have tattoo status: they can be removed but not without a fight and a little bit of damage. Permanent label adhesives are usually the most cost-efficient and create the strongest bond between label and product. These are a great option if you need your beverage label to withstand any and every condition.

Removeable Adhesives

Next up: removable adhesives, who rock more of a temporary tattoo status. They can be removed without causing harm, but are definitely susceptible to temperature and humidity, so they’re not the best idea for beverages or bottles that will encounter condensation or be stored in extreme cold or heat.

Repositionable Adhesives

Finally, repositionable adhesives are in a class of their own. While they do what their name suggests, and allow you to remove and reapply without leaving a residue, after a certain amount of time, they acquire a level of permanence more on par with our permanent label adhesives.

What are these labels good for? If you’re applying your custom beverage labels manually, repositionable adhesives allow you to correct human error as long as it’s within the allotted amount of time; before permanent adhesion. (That’s right, no more crooked labels!)

In order to make sure these adhesives do their job it is very important that you consider all of the environments that your labels will be exposed to throughout their life.

Where will they be stored prior to application? This is important because low temperatures and high humidity can affect adhesive performance (if you are storing them in a warehouse that isn’t climate controlled, for instance).
What is the environment at the point of application—high speed bottling line, semi automatic, or by hand?
Are the bottles being filled with a hot or cold liquid? This can affect the bond the label makes with the container.
Is there heavy condensation or overspill where the label is being applied?
How is your product going to be stored after it is labeled? On a store shelf, in a freezer, an ice bucket, in a shower, outside in the UV rays for an extended period of time, in an industrial atmosphere with various solvents and chemicals?

All of these questions factor into selecting the perfect adhesive for your project.

Label adhesives are either acrylic or rubber-based

Narrowing down the sea of options for you is the chemistry of your label adhesive.

Acrylic Adhesives

Acrylic adhesives are synthetic and are created to stick to a wide spectrum of surfaces, including glass and metal. These adhesives are great for surfaces that will encounter wet, rigid and/or uncertain conditions, as they hold up well under a myriad of circumstances.

Rubber-based Adhesives

Rubber-based adhesives are a little less versatile. They are the most cost-effective of the two options, but if your product label encounters humidity or extreme temperatures, this adhesive will break down over time.

Label adhesives perform in three ways

Regardless of the type of label adhesive you choose, whether its acrylic or rubber-based, all options have to answer to the three following factors:

Tack: the stickiness to the container without any outside help.
Adhesion: the strength of the bond after help from external pressure.
Shear: the label’s staying power, in essence, as expressed through time.

Hey, you wouldn’t buy a diamond without checking out the cut, color and clarity, would you? To test the level of adhesion, tools like a loop tack tester or peel tester can be used.

A loop tack tester measures the adhesive’s initial “stickiness” by applying the label and gauging the force required to remove it instantly.

A peel tester, on the other hand, measures how much force is needed to peel the label off after it has adhered over time.

PS Range in label adhesives

As you investigate various label adhesives, you might come across the term “PS Range,” or pressure-sensitive range. PS range adhesives stick with just a little pressure—no heat or water needed. It’s used for the different types of labels we’ve introduced in this post, like permanent, removable, and repositionable.

Label adhesion to different containers and packaging

Label adhesives perform differently depending on the surface material and the conditions of the container or packaging. For example, adhesion on glass is typically strong, but labels may struggle on rough surfaces, cold surfaces, or uneven surfaces.

To assist with long-term adhesion, it’s important to match the adhesive to the specific container material. Here are some key considerations:

• Adhesion on surfaces like glass is usually reliable.

• Rough surfaces may require stronger adhesives.

• Cold surfaces can affect the adhesive’s ability to bond.

• Uneven surfaces may need more flexible adhesives for proper adhesion.

We do custom label adhesives right

The authority in knowledge and execution, Blue Label Packaging Company will make sure your custom beverage labels are perfect. That means the highest quality labels, turned around quicker than you’d believe, at the most cost effective option for your brand. Oh, and we don’t stop until you’re satisfied. Guaranteed. Call us or shoot us an email. Let’s grab a beer and talk labels.

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White File Best Practices: The Importance of White Ink for Labels

Behind every stunning product label is a well-crafted art file. In this guide, we’re diving into everything you need to know about white files and layered ink printing.

Why White Files Are Critical for Labels

What Is a White File?

A white file is a specific layer in your art file that tells the printing press where to lay down white ink on metallic, clear, holographic, or dark substrates to create opacity. This matters because most label printing companies rely on the CMYK color model, and your white file acts like a primer, ensuring those CMYK colors pop.

Imagine it like this: just as a painter primes a canvas so the colors stand out, your white file primes the substrate. Whether you’re going for a full coat that completely covers the substrate or a partial coat that lets some of the material shine through, the white file is key to getting your desired color effect without interference from the substrate.

Methods for Applying White Ink

There are two main ways to apply white ink, and your choice depends on the look you’re going for:

Flood Coats: With a flood coat, you cover the entire surface with white ink. It’s a straightforward approach that requires little extra file prep. Sometimes, using a white substrate might even be a more budget-friendly option. (Heads up: Performance can vary based on your substrate and ink formulation. We recommend doing a test run before you go full scale.)
Spot Applications: Spot applications let you apply white ink only where it’s needed. Your white file tells the prepress team exactly where to add the ink, ensuring that specific design elements stand out—like enhancing a clear label without covering up your container. (Note: Spot applications require precision. Make sure your file settings are dialed in and double-check with your prepress team to ensure everything comes out perfectly.)

Best Practices for White File Creation

File Preparation Techniques

Use Vector Images When Possible: Both Adobe Illustrator and Photoshop can create art files, but Illustrator’s vector-based approach gives you that extra precision. Vectors keep your layers crisp and reduce the chance of unwanted artifacts like a white fringe.
Layering—Keep White Files Above Your Art Layers: The white ink gets printed first, setting the stage for your CMYK colors. Keeping the white file on top ensures it shows up clearly on proofs and guides the printing process accurately.
(Example: If you’re designing a label with a matte background and a metallic information box, position the white file for the lettering above the box layer. This prevents any overlap issues or lost details. Remember, it’s always a good idea to check your printer’s guidelines since layer handling can differ slightly between machines.)
Clear, Consistent Terminology: Name your layers with specific labels like “white ink” or “50 percent metallic” rather than vague names. This helps cut down on back-and-forth with your prepress team and ensures everyone’s on the same page.
Simplify Barcodes: While it might be tempting to experiment with creative barcode designs, sticking with a simple approach (black bars on a white background) is usually best for readability and scanner accuracy.

A white ink layers setup for a label.

White File Preparation Checklist

Here’s a quick checklist to help you nail your file setup:

Use vector-based files (e.g., Adobe Illustrator) for clarity.
Place white file layers above all CMYK layers.
Name layers with clear, descriptive terms (e.g., “white ink – 100%”).
Test the file layout with sample proofs before full production.
Chat with your prepress team to confirm proper layering and settings.

A label with a metallic substrate made with white file best practices.

Troubleshooting & Advanced Workflow Techniques

Even with the best practices in place, issues can occur. Here’s our step-by-step process to help you troubleshoot and fine-tune your workflow.

White File Workflow: Step-by-Step Process

Initial File Setup:
- Create your art file using vector software.
- Define each layer with clear, descriptive names.
Layer Arrangement:
- Position the white file layer above all CMYK layers.
- Use grouping and locking features to avoid accidental changes.
Proofing and Testing:
- Request sample proofs to check for consistency.
- Adjust layer settings based on feedback from your prepress team.
Final Adjustments:
- Make adjustments based on your sample tests.
- Finalize your file settings before sending them to production.

Set Up Your Product Labels for Success

A little extra preparation can make a huge difference in your final labels. If you’re ready to see your labels shine, contact us today for a free consultation, and we’ll show you how our approach can streamline your label production process.

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Digital vs. Flexographic Printing: Which is Right for Your Labels?

⚞ The Highlights:

Digital printing is great for short runs, quick design changes, or multiple SKUs because it doesn’t require plates and can handle variable data easily
Flexo printing can be more cost-effective for large orders, but it comes with higher setup costs and a longer lead time
Your choice depends on how many labels you need, how complex your design is, and how fast you need them

Quality labels play a pivotal role in any product. However, there’s more than one way to manufacture your custom labels.

Digital and flexographic label printing are both viable ways to make product labels, but it’s not always obvious why one would be better than another for your business. Let’s break down the differences between the two printing processes (and how you don’t always have to decide between the two).

A digital printing press used for digital vs. flexo printing.

Flexographic Printing vs. Digital Printing: How They Work

The differences between flexographic and digital label printing largely boil down to how the two processes work. Each method aims to accomplish the same task – print product labels. However, the way they go about this task is very different.

The flexographic label printing process

Flexo label printing is the old-school approach where ink is physically pressed onto either film or paper. This process uses custom rubber printing plates to stamp your design onto the label material. These plates are attached to cylinders so that the flexographic printing press can make multiple imprints on a roll of labels. Larger projects will sometimes avoid the rubber plates and engrave the label design directly on metal cylinders instead to accommodate massive quantities.

The digital label printing process

Digital printing eliminates the need for plates in favor of using technology. Digital label printing presses read art files that lay out your design and call out specific Pantone colors and other key instructions. The printer then uses an electrophotographic process to transfer images onto a material. HP Indigo printers use heated blankets to blend electronically charged particles into a smooth film. This process creates a defined image on the blanket, which in turn is transferred onto the label substrate.

Comparing Costs

The short version: Flexo printing costs can stack up fast with multiple plates and labor-intensive setups, while digital printing spares us from custom plates—making it a more nimble and cost-effective choice when we need label printing flexibility without the extra overhead.

Costs of Flexographic Printing

One challenge with flexographic printing is that its various costs can add up rather quickly. Every color will need its own plate for your design, which means you’ll need multiple custom plates for every design.

That number increases dramatically if you have multiple SKUs. Let’s say you need labels for four different SKUs and each of them needs four different colors. That’s 16 total plates that you’ll need to pay for if you go with flexographic printing.

There are additional costs associated with this flexographic printing. Time and labor is a factor as well. Flexographic printers need to align each plate to create a perfect imprint on each piece. This process isn’t short—some jobs can take days to set up properly. Testing these setups also requires a lot of waste material. It’s not uncommon that 15 percent or more of your material costs go toward waste accrued during flexographic setup.

So why would businesses turn to flexographic label printing if there are so many initial costs and delays? This method is well-suited to handle large-scale label printing projects. Larger quantities help amortize initial costs over a long print run of labels, which is why massive businesses, like Budweiser, use flexographic printing for millions of labels. However, that same scale is less likely to be realistic for small to mid-size businesses.

Costs of Digital Printing

Because of the lack of custom plates and lengthy setups, the digital printing process offers businesses a lot more flexibility and cost-saving capabilities. Because of how they’re made, flexographic presses will use a lot of spot colors. Digital presses do CMYK blending to achieve full color label printing without the need to source different inks for every hue.

Comparing Print Quality

The short version: Flexographic printing provides solid consistency over long runs but can run into issues on fine details and sharpness, while digital printing consistently delivers sharper precision and vibrant colors, even with intricate designs.

Print Quality of Flexographic Printing

When it comes to flexographic printing, you’ll get solid color consistency over long runs. However, it does come with some limitations—especially with finer details and high-resolution images. While flexographic printing does a great job with simple designs and bold colors, it can sometimes struggle with the sharpness and precision of more intricate artwork.

There are some occasions, though, when the flexographic printing technique is necessary for certain printing techniques. For example, plates are needed to apply flood or spot coats onto labels. Digital printing technology hasn’t quite come far enough to accommodate more than a few select metallic, fluorescent, and pastel inks. Until those specialty inks are developed, you’ll likely need some form of flexographic process to enjoy those capabilities.

One final aspect we should mention—flexographic printing uses rollers for ink transfers. When those rollers become worn or improperly calibrated, this can lead to uneven ink distribution or pressure, potentially resulting in blurred designs and inconsistent color quality.

Print Quality of Digital Printing

With a high-quality digital printing press like our HP Indigo, you’ll get a high-level of print precision. The resolution is razor-sharp, capturing every tiny detail and gradient accurately. Thanks to advanced color management and CMYK blending, colors are highly accurate.

Comparing Material & Substrate Compatibility

The short version: It’s good news here—both flexo and digital printing give us plenty of options. Flexo handles films, metallics, and textured materials like a pro, making it perfect for long runs and durable finishes, while digital lets us do all that with the added bonus of flexibility for short runs and personalized designs without compromising on label adhesion or color.

Materials & Substrates Compatible with Flexographic Printing

Flexographic printing shines when it comes to material versatility. It can accommodate films like BOPP, metallics, textured substrates, or flexible films. This flexibility makes it ideal for durable, high-end applications like cosmetics or even industrial products. Flexographic printing is an especially useful approach for long runs of labels that need to be waterproof, heat-resistant, or stand out with unique finishes.

Materials & Substrates Compatible with Digital Printing

Digital printing is also versatile in its own right, working with a wide range of substrates, from films and metallics to textured materials. Whether you need waterproof labels for cosmetics or eye-catching metallic finishes for luxury products, a high-quality digital printing press can handle it with ease. Plus, digital’s flexibility makes it perfect for short runs and personalized designs while maintaining excellent adhesion and color accuracy on different surfaces.

Comparing Turnaround Time

The short version: Flexographic printing takes more time upfront for plate setup, but once it’s rolling, it’s fast for large runs, while digital skips the setup entirely, letting us get our labels quicker, especially when we need fast adjustments or smaller batches.

Turnaround Time of Flexographic Printing

Flexographic printing requires a bit of patience at the start—setting up plates can take some time, especially for complex designs. But once everything’s aligned and ready to go, flexo can produce large volumes quickly and efficiently. (We should note, modern flexo presses are starting to incorporate more automation, helping to reduce setup time and labor intensity, and making them more efficient for future operations)

Turnaround Time of Digital Printing

Digital label printing tends to be a much more scalable option. By cutting out tooling and setup costs, digital printing can help accommodate your label needs with quicker turnaround times. That time savings means that you’ll get your labels sooner than you would if you had to wait for new plates any time you adjust your order.

Comparing Environmental Impact

The short version: Flexo may leave us with some upfront waste due to plates, but it tends to balance out on larger runs, while digital printing skips the plates entirely, reducing waste and ink usage from the start—making it the eco-friendlier option.

Environmental Impact of Flexographic Printing

Flexographic printing isn’t exactly a green dream—plates and setup waste can add up, especially for short runs. But for larger print runs, flexo can become more efficient, minimizing waste per label. So, while the upfront impact isn’t ideal, the efficiency on long runs helps balance things out if you’re looking for scalability with a lighter environmental footprint over time.

Environmental Impact of Digital Printing

Digital printing cuts out the need for plates, so we’re able to save materials and energy with every label printed. Digital presses also only use the exact amount of ink needed, so it minimizes excess while providing the flexibility and speed needed for print runs of all sizes.

Comparing Durability

The short version: For the toughest of environments (like moisture and heat), flexo is our go-to, but digital holds its own for everyday wear and tear.

Durability of Flexographic Printing

Flexographic printing delivers labels, especially when they need to withstand tough conditions—think moisture, heat, and abrasion. Flexo labels tend to be built to last, especially for industrial or outdoor applications.

Durability of Digital Printing

Digital printing holds its own when it comes to durability, especially with the right materials and finishes. From waterproof labels for bath and body products or scratch-resistant labels, digital labels can withstand everyday wear and tear. Just keep in mind that extreme conditions might require flexographic printing techniques for extra durability.

Infographic comparing digital label printing and flexographic label printing—covering cost, print quality, materials, turnaround time, environmental impact, and durability

Combine Digital and Flexographic Label Printing for the Best of Both Worlds

While both digital and flexographic label printing offer certain advantages, you don’t necessarily have to settle for one or the other. Digital label printing is adaptable enough to include flexographic into its finishing processes so that you can enjoy the benefits of both.

During the digital label printing process, printed labels go through a finishing machine to put on final touches such as decorative treatments or print protection. However, some digital label printing companies have flexographic stations incorporated into the finishing process to address specific needs like flood coats or fluorescent inks.

As with traditional flexographic printing, these added finishing processes will still require plates for any custom designs. However, the costs and time associated with tooling and setup are drastically reduced since you’re only making a single plate. Flood coats of white ink or label varnishes won’t require any plates either, as they require a solid stamp that’s already available in-house.

Hybrid digital flexo presses, showcased at Labelexpo, combine the speed and efficiency of flexo with the flexibility of digital printing, allowing for seamless production transitions and enhanced features like inline embellishments in a single setup, making them ideal for short runs and customized labels.

A digital label printer utilizing flexo label printing techniques for finishing.

Find the Right Label Printing Partner for Your Company

Both digital and flexographic label printing have their advantages, but it’s important to find the right solutions for your product labels. At Blue Label, our digital label printing technology and flexographic finishing stations allow you to invest in the best, most cost-effective labels for your company.

We strive to do more than simply print labels. Our experts work with you throughout the ordering process to enhance your designs and identify potential issues before they become a problem. Thanks to our flexibility, we can deliver stunning labels that cut out costly tooling costs and lengthy turnaround times. Contact us today to have Blue Label get to work on your next label project.

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How Labels are Made: Digital Printing from Design to Finished Product

Ever wondered what it takes to turn your label design into a finished product? We’re here to walk you through the digital label printing process—from getting a quote to the final shipment. We’ll address what matters most to you: getting your labels fast, controlling costs, and getting top quality labels.

The Label Printing Process

We’ve broken down the process into four clear steps.

Step 1: Label Quotes, Design, and Prepress

Before printing even begins, we start by gathering the essential details—like your label size, material, and order quantity—to give you a quote. Once you approve the quote, we ask for your artwork and send you a digital proof for your final go-ahead.

With your approval, your artwork moves to our prepress team—the last checkpoint before printing. This is where we make sure your file is ready for production.

In this stage, we check every detail, from fonts to colors and images. We’ll make sure your label is ready for production—for example, if your label includes a barcode, we’ll do a quick test print to confirm it scans perfectly, so you don’t run into delays later.

A prepress expert examinging barcodes on a product label.

Looking for Custom Labels?

We put our all into every custom label we make. No exceptions. And with no minimum order quantities and a 5-day turnaround for digital label printing, we take pride in helping you perfect your first impression.

Request a Quote Get a Sample Pack

Step 2: Printing

Once your file is ready, it heads to our state-of-the-art HP Indigo digital presses. This approach skips the expensive plate setup you have with traditional printing, saving you money and speeding up production.

According to studies from Smithers, under optimal conditions, digital printing can cut lead times by up to 40%—especially for short-run orders.

After printing, the label material comes in long rolls, ready for the next step.

Product labels going through a finishing machine.

Step 3: Finishing, Die Cutting, and Quality Assurance

After printing, your labels move on to the finishing stage. Our finishing technology can add a range of treatments—like embossing (which creates a raised, textured effect), hot foil stamping (for a shiny, metallic look), laminates (protective coatings that extend label life), and UV varnishes (clear, durable coatings cured with ultraviolet light for extra gloss and protection). These enhancements not only impact the look of your labels but also make them more durable.

Your labels may come in a standard size, or they may be die cut. This is where we use a custom metal blade to cut your labels out of a large printed roll. Die cutting can minimize waste, cut costs, and give your label a unique shape to fit your container.

Product labels being rewound to exact counts.

Step 4: Winding, Packaging, and Shipping

In the final stage, we re-roll your labels into the right quantities. Since the labels come off the finishing machines in huge rolls, our rewind machines re-roll them into sizes that work perfectly with your applicators (the machines or processes that stick your labels on your product).

After one last quality check by our packaging team, your labels are carefully packed and shipped.

How to Make the Right Digital Label Printing Choices

Understanding the digital label printing process can help you make the best choices for your products and your operation. Here’s what to keep in mind:

Costs

As we mentioned earlier, digital printing eliminates expensive plate setups and reduces turnaround times—sometimes by as much as 40% under the right conditions. This means lower production costs and a faster path to seeing returns on your investment.

Picking the Right Label Printing Partner

When evaluating label printers, think about a few key things:

What are their turnaround times?
How do they handle quality control?
How well do they integrate digital workflows?
Do they offer post-production support?

Eco-Friendly Label Printing Considerations

Eco-friendly practices are a big deal nowadays, but there’s not a “one size fits all” approach. If you’re considering the environmental impact of your labels, look for vendors who:

Offer sustainable materials
Use processes that cut down on waste
Embrace green initiatives without skimping on quality

Simplify the Label Printing Process for Your Business

At Blue Label, we’re all about guiding you through every step—from design to delivery. Our process is designed to give you high-quality labels that meet your needs, all while keeping costs in check and production running smoothly. We’re here to help you make informed decisions and get great results.

Ready to get started? Contact us today for a free consultation or quote.

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What are Can Wraps?

⚞ The Highlights:

Can wraps are custom-printed labels that completely cover your cans for a modern, seamless look
They differ from shrink sleeves by offering a cost-effective, flat design that’s ideal for uniform, consistent branding
When choosing can wraps, focus on material durability, printing quality, and how well the wrap handles your product’s environmental conditions

Simply put, a can wrap is a form of covering for beer cans and other similar containers. However, the exact meaning of can wrap can differ depending on the intended use.

For some people, a can wrap is an extra covering used to personalize a can or change the exterior of the can from its original appearance. For others, a can wrap is the main label used for a can. In this case, you have a few different options for your can wraps and tin can labels.

Types of Can Wrap Labels

When you’re looking to make your product shine with custom can wraps, you typically have two main options: Pressure Sensitive Labels and Shrink Sleeves.

Beer cans with a pressure sensitive can wrap.

Pressure Sensitive Can Wraps

Pressure sensitive labels might sound complicated, but they’re really just made up of a few simple layers:

Liner: Think of this as a protective wrapper—usually paper or plastic—that you peel off before applying the label.
Release Coat: This is a special layer on the liner that makes peeling it off a breeze.
Adhesive: The sticky part that helps the label cling to your can.
Face Stock: The visible label material that shows off your design.
Top Coat: A finishing layer (like a laminate) that protects your design from scratches and wear.

Printed in roll form, these labels are applied by removing the liner and pressing the label onto your can.

Beer cans with a shrink sleeve can wrap going through a filling line.

Shrink Sleeve Can Wraps

Shrink sleeves are a bit different. They use a special film that hugs your can when heat or steam is applied. Here’s why they might be right for you:

360-Degree Designs: You get a full-surface wrap for a seamless, eye-catching look.
Form Fitting Sleeves: These sleeves mold perfectly to highlight your product’s unique shape.
Extra Design Protection: With the design printed on the inside, it stays protected from scratches and wear.

Shrink sleeves come pre-distorted so they fit your can perfectly after shrinking. Just keep in mind—they can be a bit more delicate. Too much heat or rough handling might lead to distortions.

Side-by-Side Comparison

Here’s a quick table to help you see the differences at a glance:

Feature	Pressure Sensitive Labels	Shrink Sleeves
Design Coverage	Partial to full, depending on design	Full 360° coverage
Durability	Highly durable with a protective top coat	Requires careful handling; more sensitive to heat/humidity
Application	Applied by peeling off the liner and pressing	Applied using heat/steam to conform
Customization Flexibility	Great for varied materials and finishes	Best for seamless, full-surface designs
Cost	Typically lower upfront costs	Higher initial costs, often balanced by longevity

Making the Right Choice for Your Can

Choosing between pressure sensitive labels and shrink sleeves isn’t just a design choice; it’s a decision that can affect your bottom line.

Cost Analysis and ROI Considerations

It’s important to know how each option affects your budget and overall return on investment.

Pressure sensitive labels might be more budget-friendly at first, while shrink sleeves could save you money in the long run thanks to their durability and lower maintenance needs.

Vendor Evaluation Checklist

Choosing the right label or can wrap supplier is key. When you’re assessing providers, ask these questions:

Quality Certifications: Are they certified to meet industry standards for durability and safety?
Production Capabilities: Can they handle your volume and grow with your business?
Lead Times and Reliability: Do they offer quick turnaround times and responsive customer service?
After-Sales Support: Do they provide clear installation guides, troubleshooting help, and ongoing support?

Installation, Maintenance, and Troubleshooting

Even the best can wrap won’t do you any favors if it’s not installed right. Here’s what to consider:

Step-by-Step Installation: If you’re applying can wraps or shrink sleeves yourself, follow clear guidelines on cleaning, temperature control, and proper application techniques. Studies have shown that proper surface cleaning and a controlled environment can cut installation errors by up to 30%.
Common Pitfalls: Watch out for air bubbles, misalignment, or distortion. A handy tip: using a roller tool can help smooth things out.
Maintenance Tips: Regular inspections and careful storage can extend the life of your can wraps. Scheduling a routine check after each production cycle is a smart move.

Sustainability and Regulatory Compliance

Going green isn’t just trendy—it can be good for business (see what we did there?). Here’s how can wraps can support your eco-friendly goals:

Eco-Friendly Materials: Many can wrap and label solutions now use sustainable, recyclable materials. For example, some pressure sensitive labels are made with bio-based films.
Lifecycle Analysis: Look for vendors that offer lifecycle analyses to show how their products reduce environmental impact. Recent reports from Smithers reveal that sustainable packaging can noticeably cut down on a product’s carbon footprint.
Regulatory Compliance: Work with suppliers committed to environmental certifications and compliance to ensure your packaging meets evolving standards.

Comparative Branding Impact

Your packaging is like a silent salesperson on store shelves. Here’s how each option can shape your brand’s image:

Pressure Sensitive Labels: Known for their durability and ease of application, they offer a reliable solution for a consistent brand image.
Shrink Sleeves: With their full-coverage design, they create a dynamic and immersive brand experience that’s hard to ignore.

Action Plan Summary

Here’s a quick action plan to get you started:

Conduct a Cost Analysis: Gather data on both upfront and long-term costs. Compare case studies and ROI statistics from trusted industry sources.
Evaluate Vendors: Use our checklist above to assess potential suppliers. Request samples and review their after-sales support.
Pilot the Labels: Run a small-scale test to evaluate the labels, spot any issues, and identify performance in the market.
Consider Sustainability: Ask vendors about eco-friendly options and request lifecycle analyses to ensure compliance with environmental standards.
Test Branding Impact: Consider A/B testing different packaging solutions to see which one grabs your customers’ attention on the shelf.

Identify the Right Can Wraps for Your Containers

Whether you want pressure sensitive labels or shrink sleeves, a good can wrap will make a world of difference for your brand. Of course, there are still plenty of steps required to figure out the right solution for your cans. At Blue Label, our experts work directly with your business to identify the right materials, adhesives, and design considerations to protect your containers and beer can wraps and maximize the appeal of your product.

Ready to invest in quality, cost-effective custom beer can wraps for your business? Contact us today to talk about your labeling and label printing needs.