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RGB and CMYK: A Color Format Guide for Label Printing

⚞ The Highlights:

  • What’s the difference between RGB and CMYK? RGB uses red, green, and blue light for digital displays, while CMYK uses cyan, magenta, yellow, and black inks for printing.
  • When designing product labels, it’s important to create artwork in CMYK so the printed colors match your intended design, rather than relying on RGB, which is meant for screens.
  • Because a label can look different on-screen than in print, it’s important to use a color management system for accurate RGB-to-CMYK conversions and to check a physical proof before finalizing the design.

Color plays a crucial role in your product’s look and brand identity. But if you’re planning to print labels, it’s not enough to pick colors you like on screen and hope they’ll print the same way. We want to help you understand how RGB and CMYK impact your final labels so you can maintain brand consistency and avoid costly reprints.

Below, we’ll break down the basics of RGB and CMYK, show you how different substrates and printing methods can affect your colors, and give you practical tips on proofing.

Label printing experts reviewing color options for a product.

Which Color Format Is Right for Your Labels?

The most important question is: Will this design live on a screen or as a physical print?

If you’re creating designs for phones, computer monitors, or TV, you’ll use RGB (Red, Green, Blue).

But if you need to print product labels, brochures, or other physical materials, you’ll want to use CMYK (Cyan, Magenta, Yellow, Black).

Using the wrong format can lead to inaccurate color. We’ve seen it happen: you settle on the perfect color in RGB, then it looks dull or washed out when converted to CMYK for print. That mismatch could lead to you paying for multiple reprints if you’re not careful.

A Quick Look at RGB vs. CMYK

What is RBG?

RGB is an additive color system that builds colors by adding together different intensities of red, green, and blue light on a black backdrop. If you set each color channel to its highest intensity, you’ll get white light on a screen. It’s great for web graphics and other digital media because it produces a wide range of vibrant colors.

What is CMYK?

CMYK, on the other hand, uses subtractive mixing. Here, you’re printing overlapping layers of cyan, magenta, yellow, and black ink onto a surface. That surface is typically white paper (though it could be clear or metallic, which complicates things a bit). As you add more ink, you subtract the amount of white space that’s showing through—leading to a final color. Equal amounts of CMYK ideally produce a rich black.

Label printing experts reviewing RGB vs CMYK color results.

Why the Right Color Mode Matters for Your Labels

Avoiding Costly Reprints

Over the years, we’ve worked with multiple brands who have sent us RGB files for labels. The problem is, this often triggers an automatic conversion to CMYK, which can dull or shift colors.

Sometimes printers can’t match specific RGB hues at all. When you’re ordering thousands of labels, those surprises can mean wasted time, extra expenses, and possible reprints.

If you’re working with a designer, ask them to set your file in CMYK from the start if you’re printing labels. Double-check your color profiles, too. We recommend requesting a proof (physical, if possible) so you can see exactly how the colors will turn out before printing a large run.

According to the Smithers report, “The Future of Digital Print for Packaging to 2026,” 41% of brand owners rate color consistency as their top challenge when adopting new or short-run printing technologies.

This really shows why it’s so crucial to set things up in CMYK from the start.

Materials and Finishes Affect Color

Another key factor is the substrate you’re printing on.

White paper will show off color differently than a metallic or clear film. A glossy laminate can make colors pop, whereas a matte finish can soften them.

According to industry experts—like the team at Labels & Labeling—metallic materials can shift your colors by around 10–15% compared to white stock because of the way they reflect light. (This figure can vary based on ink type, printer calibration, and the specific substrate brand.)

This is why it’s a good idea to test or request samples if you’re not sure.

Ensuring Brand Consistency Across SKUs

If you have multiple products, consistency is everything. Maybe you have a seasonal craft beer, a flagship IPA, and a limited-edition stout, all featuring the same shade of teal on their labels. When you’re managing multiple SKUs, it’s easy for slight color variations to pop up if you’re not careful—especially if you’re switching printers or label materials.

Here’s what we’ve found works best:

  • Maintaining a master color profile for your brand. (This is your “source of truth,” usually an ICC profile or Pantone reference that you share with designers and printers so everyone has the same baseline for color accuracy.)
  • Printers can use color management systems to ensure consistent brand colors across SKUs and print jobs by calibrating equipment, applying ICC profiles, and measuring color accuracy, preventing variations across materials, lighting conditions, and production runs.

Common Mistakes to Avoid

  1. Forgetting to Convert Color Mode: Always switch to CMYK if you plan to print. Relying on last-minute conversions by your printer could lead to dull or inaccurate results.
  2. Skipping Physical Proofs: Colors on your monitor aren’t always reliable. A physical proof or press check reveals how inks interact with your chosen substrate. (A press check is typically an in-person review where you or your representative watch the job run on press, confirming final color matches your expectations.)
  3. Not Accounting for Substrate Color: Metallic, clear, or even kraft paper labels can shift your final color more than you’d think. Test them out!
  4. Ignoring Brand Consistency Over Time: If you have multiple product lines, confirm that each run matches your brand guidelines—especially if you switch printers or label stocks.

Work with a Printing Company That Understands Color

If you’re ready to print labels that truly pop, we’d love to help. Our team at Blue Label works with you to guide you through the entire printing process—from choosing the right materials and color profiles to providing recommendations that fit your budget. We’ll hop on a quick call to learn about your label project, talk through your design and substrate ideas, and figure out how to nail the colors. After that, we’ll send you a proof so you know exactly what to expect before going to print.

Contact Blue Label today to talk to one of our experts about full-color label printing for your next project. We’re here to make sure your colors match your vision every time.

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Pick Your Protection: The Different Types of Label Lamination

A good label allows your products to make a great first introduction to potential customers. However, scuffs, scratches, and other forms of damage can mangle your message without protection.

Label lamination allows you to add a protective film to the surface of your label. Once your label is printed, lamination serves as a second skin of sorts that shields your design from scratches and provides some waterproofing for your base material. However, these laminates can offer additional benefits depending on which type of lamination you use.

New labels going through the lamination process.

Breaking Down Each Type of Label Lamination

While laminates in general offer protective capabilities, certain types of lamination can add decorative effects to your label. This variety allows you to pick and choose different label laminates depending on your desired aesthetic. Other laminates can also change the feel of your label or provide certain capabilities not offered by other protection. In general, laminates are broken down into five types.

  • Gloss
  • Matte
  • Soft touch
  • Leather
  • Thermal transfer

Gloss

If you want your labels to shine, you’re going to like gloss laminates. These laminates reflect light off your label to add a smooth, glossy look that makes your design pop for passing customers.

Matte

If shiny isn’t your thing, a matte laminate creates a more subtle appearance for your labels. A matte finish dulls down your label surface so that it doesn’t shine much at all – but this means your label will be far from dull. These laminates can create a soft, subtle look that allows certain elements and colors appear deeper and brighter in contrast to the matte finish.

Soft touch

While matte finishes can make your labels look soft to the touch, other laminates can create a velvet-like, matte finish. Soft touch laminates add a tactile quality to your labels that consumers can feel. Research shows that the feel of a product can help sway buyers, which means that soft touch laminates can be a difference maker if you want that velvety aesthetic.

Leather

If you like the rugged, textured look of a paper label material but want the performance capabilities of a film, leather laminates help you achieve the best of both worlds. Leather laminates allow you to recreate weathered, wrinkled effect on film labels. This type of laminate works best on dark colors that allow you to highlight the texture of your label, all without the fuss of having to flood paper labels with ink or deal with potential durability issues.

A closeup of a leather label laminate.

Thermal transfer

Unlike other types of laminates, thermal transfer finishes are chosen more for what you plan to print on your labels in the future. These laminates allow you to use thermal printers to print on top of your labels whereas other lamination may prevent the ink from sticking. For example, a deli with a branded label may want to print the weight and price for each order on its labels. Thermal transfer laminates allow these types of businesses to do so, all while adding a gloss, matte, or some other type of look to their labels.

Benefits of Laminated Labels 

Durability

A key benefit of choosing laminated labels is that they improve the durability of your product labels. Lamination protects the label so it remains legible and intact over time. While regular labels can tear or fade with long-term use, laminated labels offer an extra level of protection. 

Moisture Resistance 

The lamination on labels can resist exposure to water and chemicals, making them well-suited to products in humid or wet environments. For example, shampoo or lotion bottles that are kept in the bathroom. 

UV Resistance 

Applying a laminate over your labels can keep them from fading due to sunlight. Since sunlight has UV rays that lead to discoloration, laminated labels are great for outdoor use. 

Chemical Resistance 

Laminating your labels can protect them from exposure to cleaning agents, harsh chemicals, and oils. These substances are commonly associated with breaking down labels.

Materials That Laminated Labels Are Compatible With

Laminated labels are highly versatile, making them compatible with a wide range of materials. They adhere well to the following materials: 

  • Paper: It’s a standard label material used for indoor applications. Laminating paper labels improves their durability and makes them resistant to moisture, tearing, and smudges.
  • Vinyl: It’s a common material used for making durable, moisture-resistant, and flexible labels. Laminates adhere well to vinyl labels, especially in outdoor applications. 
  • PET and Polypropylene: These are commonly-used plastic label materials that are used for their durability and moisture-resistance abilities. Laminates pair well with PET and increase the lifespan of polypropylene. 
  • Metal: Laminates adhere well to foils and other metallic materials for a premium, shiny look. They preserve the material’s metallic sheen while improving protection. 

Though laminated labels are versatile, the label’s surface texture can affect how well a laminate adheres to it. Laminates adhere well to smooth surfaces, while textured materials may need special adhesives.

To know more about whether your labels are compatible with lamination, get in touch with our labeling experts. 

Combining Lamination With Other Customization 

You don’t have to limit yourself to laminating your product labels. You can combine it with other customization techniques for a layered and distinct appearance. Here are a few examples: 

  • Foil stamping applies a thin layer of metallic foil to specific areas of the label. Lamination can protect the label while contrasting with the foil’s metallic shine. 
  • Spot UV finish adds a thick coating to specific areas of the label to create a tactile contrast with the surrounding surface. It provides an engaging user experience that makes a positive impression on customers. 
  • Embossing (raising parts of the label) and debossing (pressing parts of the label) also give your label a 3D effect. Adding a laminate helps protect the surface without compromising the tactile effect. 

Other than these, you can also combine it with die-cutting, holographic effects, and textured finishes. 

Invest in the Right Protective Film for Your Labels

Product labels come in so many different styles. No matter which aesthetic you prefer, it’s important to protect your label design from harm. To do so, you’ll need to figure out which form of protective film is best for your needs, whether it’s a laminate or some other option.

Label laminates typically adhere to film material better than paper, while varnishes conform to the nooks and crannies that can be found in paper materials. You can also add a varnish on top of a label laminate to really make certain design elements pop. There are so many possibilities to amp up your design and protect your label that it can be a bit overwhelming without some guidance.

Fortunately, a good lamination packaging company can help you weigh your options. At Blue Label, we work with you to identify the right details for your design, including label material selection and protection. Contact us today to invest in the right labels for your business.

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Pros and Cons of Different Types of Label Materials

Choosing the right label material can be the difference between a sharp looking label that appeals to consumers and a dull label that’s falling off your container. You need labels that not only look great but also stick with your products, handle environmental challenges, and fit within your budget.

In this guide, we’ll compare the two main types of label facestocks—paper and film—and break down technical performance, costs, substrate compatibility, sustainability, and real-world examples to help you make the best decision.

Understanding Label Facestocks: Paper vs. Film

When it comes to choosing a label material, factors like cost, appearance, and durability are key. In general, label facestocks (the top layer of your label material) come in two types: paper and film. Each type has its own set of pros and cons, so picking the right one depends on your specific needs.

Image of paper product labels.

Paper Facestocks

Paper is incredibly versatile and come in several varieties:

  • Semigloss
  • Gloss
  • Textured
  • Linen
  • Felt
  • Estate
  • Metalized

Paper labels are usually less expensive than film, which makes them a great choice for products that don’t demand extra durability. Some paper stocks—like textured or matte-coated papers for wine labels—might cost a bit more, but they’re typically used for premium, high-value products like fine wines or craft spirits.

Performance Considerations

While paper labels look sophisticated, they’re a bit more delicate. Paper isn’t waterproof—even wet-strength paper (which is specially treated to resist water damage) will eventually get saturated. Plus, paper labels can wrinkle or tear if not handled carefully. One way to counter these issues is by using thicker paper stocks or adding an overlaminate.

Durability

Standard paper labels can lose about 30% of their stickiness over six months when exposed to a lot of moisture and sunlight. Independent studies from sources like Label & Narrow Web show similar trends.

Cost Analysis

If you’re working indoors, the upfront savings with paper labels are attractive. But in high-humidity or outdoor environments, the cost of replacements or even product recalls might add up, reducing those savings.

A case study from Packaging Strategies found that switching to more durable materials could reduce total packaging costs by up to 25%. Keep in mind these figures can vary based on your situation.

Image of a film facestock label.

Film Facestocks

If you need labels that perform under tougher conditions, film facestocks might be your best bet. With film labels, you get:

  • Resistance to water and moisture
  • UV light stability
  • Heat resistance
  • Chemical resistance
  • Abrasion resistance

Another cool thing about film is you can tweak its opacity. Whether you need completely opaque labels to protect sensitive products or clear covers for a “no label look,” there’s a film option for you. Digital label printers typically offer several types of film, including:

  • Polypropylenes (BOPP): This sturdy film can be clear, white, or metalized—great for beverages, specialty foods, and other high-end labels.
  • Polyester (PET): Built for durability, polyester labels excel outdoors, handling extreme temperatures, UV light, and chemicals. They’re available in clear, white, or vinyl finishes.
  • Polyolefin: Soft and flexible, this film is perfect for beauty products or flexible packaging where the label must stay legible even when the product is squeezed.

Durability

Film labels keep over 95% of their adhesion even after extended outdoor use—lasting roughly 30% longer than standard paper labels. These numbers line up with research from Packaging Strategies and other industry sources.

Cost Analysis

Film labels have a higher upfront cost, but they might save you money in the long run by reducing the need for frequent replacements.

Labels being printed on a digital printing press

How to Choose the Right Label Material

We know it can be a headache trying to sort through all the pros and cons of different packaging materials on your own. Here’s a straightforward, step-by-step approach to help you choose the right label material for your products:

1. Evaluate Performance and Durability

Make sure the material will keep its grip under your specific conditions—whether it’s moisture, sunlight, or temperature swings.

2. Analyze Cost and ROI

  • Upfront vs. Long-Term Costs: Weigh the initial cost against potential savings from fewer label replacements over time.
  • ROI Metrics: For instance, imagine spending $0.05 per paper label versus $0.10 per film label. Even if film labels cost twice as much upfront, a 25% reduction in reapplications (as seen in several case studies) might mean lower long-term costs. These figures are just examples—your actual savings will depend on your specific situation.

3. Pair the Right Label Material, Adhesive, and Substrate

Check to see which adhesives and substrates work best with specific label materials. For example, you might discover that polyester film with a permanent adhesive is the best match for glass or metal surfaces.

In high-moisture environments, go for a film facestock paired with an adhesive engineered for plastics and metals.

4. Consider Sustainability and Compliance

Recent studies suggest that over 80% of manufacturers now lean toward eco-friendly materials. Look into options like recycled paper facestocks or biodegradable films that meet standards like the EU Ecolabel or the U.S. Green Seal.

Quick Checklist for Choosing Your Label Material

  • Identify your environmental challenges: (e.g., moisture, UV exposure, temperature extremes)
  • Compare material performance: Compare adhesion, durability, and longevity between paper and film.
  • Evaluate cost vs. ROI: Look at both upfront costs and long-term savings.
  • Match to substrate: Verify that your material is compatible with your product’s surface.
  • Check sustainability: Confirm the material meets current eco-friendly and regulatory standards.
  • Consult experts: If in doubt, reach out for a free consultation or get a free sample pack.

Get the Right Materials for Your Labels

We know choosing the right packaging material can be overwhelming. At Blue Label Packaging, we offer both paper and film labels and work side-by-side with you to find the best match for your needs and budget.

Contact us today to learn more about your material options, request a quote, or get a free sample pack.

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Finding the Perfect Match: Beer Container Types and Beer Labels

Think beer labels are only good for traditional beer bottles or cans? Think again. From growlers and bombers to different sized beer cans, beer labels make the perfect addition. Here at Blue Label Packaging Company, we have experience designing and creating bottle labels for a variety of shapes and sizes.

It’s not just the label that can set a beverage apart from others. It’s the container type, too. Take a look at some of our favorite beer storage containers below:

1. Beer Cans

beer labels for beer cans

Why do brewers love cans of beer so much? They’re lightweight, cost-effective, and easy to transport, plus the metal blocks out light better than glass, helping protect beer flavor. Cans are also highly recyclable, which can be an appealing sustainability factor for both brewers and consumers.

The coolest thing about types of beer cans are the size variations – you don’t have to stick with the standard 12-ounce can.

Common Can Sizes

The following are some of the most common beer can types:

  • 8.4 oz (often used for specialty releases or high-ABV beers)
  • 12 oz (the classic “standard” can)
  • 12 oz slim (same volume, narrower profile)
  • 12-ounce “Sam Can”, produced by the well-known Boston Beer Company
  • 16 oz (“tallboy” or “pint” can)
  • 19.2 oz (“stovepipe,” often sold as single-serve)
  • 32 oz crowler (an aluminum growler used by taprooms)

Beer Can Label & Shrink Sleeve Dimensions

For 12 oz cans, you’ll typically see pressure-sensitive labels around 3.75”–4” tall by 8”–8.5” wide.

16 oz cans often use labels around 5” tall by 8”–8.5” wide.

If you’re using shrink sleeves, the label height can cover the entire can from top to bottom—often 5”–6” for a 12 oz can, or 6”–7” for a 16 oz can—depending on how much real estate you want for your design.

2. Beer Bottles

Beer bottles

Beer bottles remain a staple in the industry—despite cans dominating much of the craft market, bottles of beer still have a loyal following.

A significant portion of craft beer sales continues to come from glass beer bottle formats, especially for specialty releases. They’re popular for their traditional look and the perception that glass can enhance a beer’s taste and presentation.

Some brewers also prefer bottles for high-gravity or barrel-aged brews, believing they allow for more nuanced aging and flavor development.

Why Choose Beer Bottles?

Brewers often opt for bottles because:

  • Brand Image: Glass can evoke a premium or nostalgic feel.
  • Flavor Preservation: Dark glass helps shield beer from harmful light.
  • Tradition: Many craft consumers still associate bottles of beer with authenticity and craftsmanship.

Common Bottle Sizes

  • 12 oz – The classic standard for many craft and mainstream beers
  • 22 oz (“Beer Bomber”) – Frequently used for limited-edition or specialty brews
  • 16.9 oz (500 mL) – Popular among breweries with European roots
  • 750 mL – Often used for high-end or Belgian-style releases

Beer labels for beer bombers

Beer Bottle Label Dimensions

Beer bottles typically use a front label and a back label, though some breweries choose a single wrap label that goes all the way around.

A common front label might be around 3 x 3 inches, while the back can vary between 2.5 x 2.5 inches and 3 x 4 inches depending on the bottle shape and how much legal info you need.

3. Beer Growlers

beer labels for growler beer containers

Often used for transporting craft beer from breweries, amber glass growlers have an iconic jug-like shape with a convenient handle.

Why do brewers turn to growlers? They’re refillable, reusable, and give customers a chance to take home fresh beer straight from the tap.

Common Growler Sizes

Most growlers hold 64 oz or 32 oz, though gallon sizes (128 oz) are also available for those who want more volume.

Common Label Dimensions

Labels for growlers generally fall in the 4–5 inch (height) by 4–6 inch (width) range, depending on the curved surface and branding needs.

Some brewers opt for larger, wrap-around labels—like 4 x 14 inches—for maximum coverage.

4. Beer Kegs

beer labels for beer kegs

Beer kegs have always played a huge role in draft beer consumption—particularly in bars, restaurants, and taprooms. A lot of craft beer sales happen “on-premise,” and aluminum beer kegs are the go-to container for delivering fresh drafts.

The choice to use kegs often comes down to cost-effectiveness (they’re refillable and reusable), minimized packaging waste, and straightforward shipping logistics.

Why Choose Beer Kegs?

  • Bulk Distribution: Ideal for high-volume, on-premise service.
  • Quality Control: Minimizes oxygen exposure, keeping beer fresh for longer.
  • Sustainability: Reusable containers reduce packaging waste.
  • Cost Efficiency: Fewer materials compared to individual cans or bottles.

Common Keg Sizes

  • Half Barrel (1/2 bbl): 15.5 gallons—standard for bars and large events.
  • Quarter Barrel (1/4 bbl): 7.75 gallons—often referred to as a “pony keg.”
  • Sixth Barrel (1/6 bbl): 5.16 gallons—popular for smaller tap rotations or limited releases.
  • Cornelius Keg (“Corny Keg”): 5 gallons—often used by homebrewers and smaller-scale operations.

Common Label Sizes for Kegs

Beer keg collars sit around the top of the keg and usually measure 6–7 inches in diameter, depending on the collar’s design. They’re important for compliance (listing style, ABV, and brewery info) and branding.

Some brewers also use keg wraps—long, narrow labels that can wrap around the keg’s body. These typically run 4–6 inches tall and up to 30 inches wide, though dimensions vary based on the keg’s circumference.

If you’re looking to add color and branding, a well-designed wrap can stand out in a crowded cellar or cooler.

5. Beer Barrels and Casks

Beer casks

Barrels and casks are commonly used by craft beer breweries for aging or secondary fermentation, typically after the initial brewing process. They can infuse unique flavors (like oak, bourbon, or wine notes) into the product, resulting in more complexity.

Brewers often choose a beer barrel when they want to create limited-edition or specialty batches that stand out in the market. It’s all about achieving deeper, layered profiles that can’t be replicated in stainless steel tanks.

Why Use Barrels or Casks?

  • Flavor Enhancement: Wood barrels or casks previously used for spirits or wine can add distinct characteristics—vanilla, caramel, tannins, or even residual whiskey notes.
  • Extended Aging: Slower oxygen exchange creates subtler, more nuanced flavors over time.
  • Brand Differentiation: Barrel-aged beers can command premium prices and generate buzz among craft enthusiasts.

Common Barrel and Cask Sizes

  • Standard Barrels (53 gallons): Often repurposed from bourbon distilleries, the most common size in the U.S.
  • Wine Barrels (59 gallons): Popular for sour or wild ales, imparting vinous qualities.
  • Hogsheads (66 gallons): Larger barrels sometimes used for extended aging.
  • Firkins (9 gallons): A smaller, traditional British cask used for real ale or specialty releases.
  • Pins (4.5 gallons): Half the size of a firkin, ideal for small-batch cask ales.

Choosing the right size depends on your goals: smaller casks let you try new recipes without a big commitment, while larger barrels hold more product for extended aging and complex flavor development.

Your type of beer container doesn’t have to be the only packaging feature that sets your beer a part. Likewise, your beer labels don’t have to be the only unique part of your beer bottles or cans. Beer containers and labels can – and should – work together to bring the product to life. Use them both to your advantage, and contact us today to find out how.

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What You Need to Know About Label Adhesives

The most important part of a label is what is underneath it, the adhesive. Underrated and often forgotten, beverage label adhesives will absolutely make or break your label. Dramatic? Maybe. Wrong? No way. We want to make sure you know exactly what you’re getting into when it comes to customizing your beverage label, and that begins with the all-too-essential sticky stuff.

Comparing label adhesives—permanent, removable, repositionable

There are many types of label adhesives

The first step to nailing down the perfect adhesive is deciding what you will need it to do. You can choose between a permanent, removable or repositionable label adhesive.

Permanent Label Adhesives

Permanent label adhesives are fairly self explanatory. These guys have tattoo status: they can be removed but not without a fight and a little bit of damage. Permanent label adhesives are usually the most cost-efficient and create the strongest bond between label and product. These are a great option if you need your beverage label to withstand any and every condition.

Removeable Adhesives

Next up: removable adhesives, who rock more of a temporary tattoo status. They can be removed without causing harm, but are definitely susceptible to temperature and humidity, so they’re not the best idea for beverages or bottles that will encounter condensation or be stored in extreme cold or heat.

Repositionable Adhesives

Finally, repositionable adhesives are in a class of their own. While they do what their name suggests, and allow you to remove and reapply without leaving a residue, after a certain amount of time, they acquire a level of permanence more on par with our permanent label adhesives.

What are these labels good for? If you’re applying your custom beverage labels manually, repositionable adhesives allow you to correct human error as long as it’s within the allotted amount of time; before permanent adhesion. (That’s right, no more crooked labels!)

In order to make sure these adhesives do their job it is very important that you consider all of the environments that your labels will be exposed to throughout their life.

  • Where will they be stored prior to application? This is important because low temperatures and high humidity can affect adhesive performance (if you are storing them in a warehouse that isn’t climate controlled, for instance).
  • What is the environment at the point of application—high speed bottling line, semi automatic, or by hand?
  • Are the bottles being filled with a hot or cold liquid? This can affect the bond the label makes with the container.
  • Is there heavy condensation or overspill where the label is being applied?
  • How is your product going to be stored after it is labeled? On a store shelf, in a freezer, an ice bucket, in a shower, outside in the UV rays for an extended period of time, in an industrial atmosphere with various solvents and chemicals?

All of these questions factor into selecting the perfect adhesive for your project.

Label adhesives are either acrylic or rubber-based

Narrowing down the sea of options for you is the chemistry of your label adhesive.

Acrylic Adhesives

Acrylic adhesives are synthetic and are created to stick to a wide spectrum of surfaces, including glass and metal. These adhesives are great for surfaces that will encounter wet, rigid and/or uncertain conditions, as they hold up well under a myriad of circumstances.

Rubber-based Adhesives

Rubber-based adhesives are a little less versatile. They are the most cost-effective of the two options, but if your product label encounters humidity or extreme temperatures, this adhesive will break down over time.

Label adhesives perform in three ways

Regardless of the type of label adhesive you choose, whether its acrylic or rubber-based, all options have to answer to the three following factors:

  1. Tack: the stickiness to the container without any outside help.
  2. Adhesion: the strength of the bond after help from external pressure.
  3. Shear: the label’s staying power, in essence, as expressed through time.

Hey, you wouldn’t buy a diamond without checking out the cut, color and clarity, would you? To test the level of adhesion, tools like a loop tack tester or peel tester can be used.

A loop tack tester measures the adhesive’s initial “stickiness” by applying the label and gauging the force required to remove it instantly.

A peel tester, on the other hand, measures how much force is needed to peel the label off after it has adhered over time.

PS Range in label adhesives

As you investigate various label adhesives, you might come across the term “PS Range,” or pressure-sensitive range. PS range adhesives stick with just a little pressure—no heat or water needed. It’s used for the different types of labels we’ve introduced in this post, like permanent, removable, and repositionable.

Label adhesion to different containers and packaging

Label adhesives perform differently depending on the surface material and the conditions of the container or packaging. For example, adhesion on glass is typically strong, but labels may struggle on rough surfaces, cold surfaces, or uneven surfaces.

To assist with long-term adhesion, it’s important to match the adhesive to the specific container material. Here are some key considerations:

• Adhesion on surfaces like glass is usually reliable.

• Rough surfaces may require stronger adhesives.

• Cold surfaces can affect the adhesive’s ability to bond.

• Uneven surfaces may need more flexible adhesives for proper adhesion.

We do custom label adhesives right

The authority in knowledge and execution, Blue Label Packaging Company will make sure your custom beverage labels are perfect. That means the highest quality labels, turned around quicker than you’d believe, at the most cost effective option for your brand.  Oh, and we don’t stop until you’re satisfied. Guaranteed. Call us or shoot us an email. Let’s grab a beer and talk labels.

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Digital vs. Flexographic Printing: Which is Right for Your Labels?

⚞ The Highlights:

  • Digital printing is great for short runs, quick design changes, or multiple SKUs because it doesn’t require plates and can handle variable data easily
  • Flexo printing can be more cost-effective for large orders, but it comes with higher setup costs and a longer lead time
  • Your choice depends on how many labels you need, how complex your design is, and how fast you need them

Quality labels play a pivotal role in any product. However, there’s more than one way to manufacture your custom labels.

Digital and flexographic label printing are both viable ways to make product labels, but it’s not always obvious why one would be better than another for your business. Let’s break down the differences between the two printing processes (and how you don’t always have to decide between the two).

A digital printing press used for digital vs. flexo printing.

Flexographic Printing vs. Digital Printing: How They Work

The differences between flexographic and digital label printing largely boil down to how the two processes work. Each method aims to accomplish the same task – print product labels. However, the way they go about this task is very different.

The flexographic label printing process

Flexo label printing is the old-school approach where ink is physically pressed onto either film or paper. This process uses custom rubber printing plates to stamp your design onto the label material. These plates are attached to cylinders so that the flexographic printing press can make multiple imprints on a roll of labels. Larger projects will sometimes avoid the rubber plates and engrave the label design directly on metal cylinders instead to accommodate massive quantities.

The digital label printing process

Digital printing eliminates the need for plates in favor of using technology. Digital label printing presses read art files that lay out your design and call out specific Pantone colors and other key instructions. The printer then uses an electrophotographic process to transfer images onto a material. HP Indigo printers use heated blankets to blend electronically charged particles into a smooth film. This process creates a defined image on the blanket, which in turn is transferred onto the label substrate.

Comparing Costs

The short version: Flexo printing costs can stack up fast with multiple plates and labor-intensive setups, while digital printing spares us from custom plates—making it a more nimble and cost-effective choice when we need label printing flexibility without the extra overhead.

Costs of Flexographic Printing

One challenge with flexographic printing is that its various costs can add up rather quickly. Every color will need its own plate for your design, which means you’ll need multiple custom plates for every design.

That number increases dramatically if you have multiple SKUs. Let’s say you need labels for four different SKUs and each of them needs four different colors. That’s 16 total plates that you’ll need to pay for if you go with flexographic printing.

There are additional costs associated with this flexographic printing. Time and labor is a factor as well. Flexographic printers need to align each plate to create a perfect imprint on each piece. This process isn’t short—some jobs can take days to set up properly. Testing these setups also requires a lot of waste material. It’s not uncommon that 15 percent or more of your material costs go toward waste accrued during flexographic setup.

So why would businesses turn to flexographic label printing if there are so many initial costs and delays? This method is well-suited to handle large-scale label printing projects. Larger quantities help amortize initial costs over a long print run of labels, which is why massive businesses, like Budweiser, use flexographic printing for millions of labels. However, that same scale is less likely to be realistic for small to mid-size businesses.

Costs of Digital Printing

Because of the lack of custom plates and lengthy setups, the digital printing process offers businesses a lot more flexibility and cost-saving capabilities. Because of how they’re made, flexographic presses will use a lot of spot colors. Digital presses do CMYK blending to achieve full color label printing without the need to source different inks for every hue.

Comparing Print Quality

The short version: Flexographic printing provides solid consistency over long runs but can run into issues on fine details and sharpness, while digital printing consistently delivers sharper precision and vibrant colors, even with intricate designs.

Print Quality of Flexographic Printing

When it comes to flexographic printing, you’ll get solid color consistency over long runs. However, it does come with some limitations—especially with finer details and high-resolution images. While flexographic printing does a great job with simple designs and bold colors, it can sometimes struggle with the sharpness and precision of more intricate artwork.

There are some occasions, though, when the flexographic printing technique is necessary for certain printing techniques. For example, plates are needed to apply flood or spot coats onto labels. Digital printing technology hasn’t quite come far enough to accommodate more than a few select metallic, fluorescent, and pastel inks. Until those specialty inks are developed, you’ll likely need some form of flexographic process to enjoy those capabilities.

One final aspect we should mention—flexographic printing uses rollers for ink transfers. When those rollers become worn or improperly calibrated, this can lead to uneven ink distribution or pressure, potentially resulting in blurred designs and inconsistent color quality.

Print Quality of Digital Printing

With a high-quality digital printing press like our HP Indigo, you’ll get a high-level of print precision. The resolution is razor-sharp, capturing every tiny detail and gradient accurately. Thanks to advanced color management and CMYK blending, colors are highly accurate.

Comparing Material & Substrate Compatibility

The short version: It’s good news here—both flexo and digital printing give us plenty of options. Flexo handles films, metallics, and textured materials like a pro, making it perfect for long runs and durable finishes, while digital lets us do all that with the added bonus of flexibility for short runs and personalized designs without compromising on label adhesion or color.

Materials & Substrates Compatible with Flexographic Printing

Flexographic printing shines when it comes to material versatility. It can accommodate films like BOPP, metallics, textured substrates, or flexible films. This flexibility makes it ideal for durable, high-end applications like cosmetics or even industrial products. Flexographic printing is an especially useful approach for long runs of labels that need to be waterproof, heat-resistant, or stand out with unique finishes.

Materials & Substrates Compatible with Digital Printing

Digital printing is also versatile in its own right, working with a wide range of substrates, from films and metallics to textured materials. Whether you need waterproof labels for cosmetics or eye-catching metallic finishes for luxury products, a high-quality digital printing press can handle it with ease. Plus, digital’s flexibility makes it perfect for short runs and personalized designs while maintaining excellent adhesion and color accuracy on different surfaces.

Comparing Turnaround Time

The short version: Flexographic printing takes more time upfront for plate setup, but once it’s rolling, it’s fast for large runs, while digital skips the setup entirely, letting us get our labels quicker, especially when we need fast adjustments or smaller batches.

Turnaround Time of Flexographic Printing

Flexographic printing requires a bit of patience at the start—setting up plates can take some time, especially for complex designs. But once everything’s aligned and ready to go, flexo can produce large volumes quickly and efficiently. (We should note, modern flexo presses are starting to incorporate more automation, helping to reduce setup time and labor intensity, and making them more efficient for future operations)

Turnaround Time of Digital Printing

Digital label printing tends to be a much more scalable option. By cutting out tooling and setup costs, digital printing can help accommodate your label needs with quicker turnaround times. That time savings means that you’ll get your labels sooner than you would if you had to wait for new plates any time you adjust your order.

Comparing Environmental Impact

The short version: Flexo may leave us with some upfront waste due to plates, but it tends to balance out on larger runs, while digital printing skips the plates entirely, reducing waste and ink usage from the start—making it the eco-friendlier option.

Environmental Impact of Flexographic Printing

Flexographic printing isn’t exactly a green dream—plates and setup waste can add up, especially for short runs. But for larger print runs, flexo can become more efficient, minimizing waste per label. So, while the upfront impact isn’t ideal, the efficiency on long runs helps balance things out if you’re looking for scalability with a lighter environmental footprint over time.

Environmental Impact of Digital Printing

Digital printing cuts out the need for plates, so we’re able to save materials and energy with every label printed. Digital presses also only use the exact amount of ink needed, so it minimizes excess while providing the flexibility and speed needed for print runs of all sizes.

Comparing Durability

The short version: For the toughest of environments (like moisture and heat), flexo is our go-to, but digital holds its own for everyday wear and tear.

Durability of Flexographic Printing

Flexographic printing delivers labels, especially when they need to withstand tough conditions—think moisture, heat, and abrasion. Flexo labels tend to be built to last, especially for industrial or outdoor applications.

Durability of Digital Printing

Digital printing holds its own when it comes to durability, especially with the right materials and finishes. From waterproof labels for bath and body products or scratch-resistant labels, digital labels can withstand everyday wear and tear. Just keep in mind that extreme conditions might require flexographic printing techniques for extra durability.

Infographic comparing digital label printing and flexographic label printing—covering cost, print quality, materials, turnaround time, environmental impact, and durability

Combine Digital and Flexographic Label Printing for the Best of Both Worlds

While both digital and flexographic label printing offer certain advantages, you don’t necessarily have to settle for one or the other. Digital label printing is adaptable enough to include flexographic into its finishing processes so that you can enjoy the benefits of both.

During the digital label printing process, printed labels go through a finishing machine to put on final touches such as decorative treatments or print protection. However, some digital label printing companies have flexographic stations incorporated into the finishing process to address specific needs like flood coats or fluorescent inks.

As with traditional flexographic printing, these added finishing processes will still require plates for any custom designs. However, the costs and time associated with tooling and setup are drastically reduced since you’re only making a single plate. Flood coats of white ink or label varnishes won’t require any plates either, as they require a solid stamp that’s already available in-house.

Hybrid digital flexo presses, showcased at Labelexpo, combine the speed and efficiency of flexo with the flexibility of digital printing, allowing for seamless production transitions and enhanced features like inline embellishments in a single setup, making them ideal for short runs and customized labels.

A digital label printer utilizing flexo label printing techniques for finishing.

Find the Right Label Printing Partner for Your Company

Both digital and flexographic label printing have their advantages, but it’s important to find the right solutions for your product labels. At Blue Label, our digital label printing technology and flexographic finishing stations allow you to invest in the best, most cost-effective labels for your company.

We strive to do more than simply print labels. Our experts work with you throughout the ordering process to enhance your designs and identify potential issues before they become a problem. Thanks to our flexibility, we can deliver stunning labels that cut out costly tooling costs and lengthy turnaround times. Contact us today to have Blue Label get to work on your next label project.

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What are Can Wraps?

⚞ The Highlights:

  • Can wraps are custom-printed labels that completely cover your cans for a modern, seamless look
  • They differ from shrink sleeves by offering a cost-effective, flat design that’s ideal for uniform, consistent branding
  • When choosing can wraps, focus on material durability, printing quality, and how well the wrap handles your product’s environmental conditions

Simply put, a can wrap is a form of covering for beer cans and other similar containers. However, the exact meaning of can wrap can differ depending on the intended use.

For some people, a can wrap is an extra covering used to personalize a can or change the exterior of the can from its original appearance. For others, a can wrap is the main label used for a can. In this case, you have a few different options for your can wraps and tin can labels.

Types of Can Wrap Labels

When you’re looking to make your product shine with custom can wraps, you typically have two main options: Pressure Sensitive Labels and Shrink Sleeves.

Beer cans with a pressure sensitive can wrap.

Pressure Sensitive Can Wraps

Pressure sensitive labels might sound complicated, but they’re really just made up of a few simple layers:

  • Liner: Think of this as a protective wrapper—usually paper or plastic—that you peel off before applying the label.
  • Release Coat: This is a special layer on the liner that makes peeling it off a breeze.
  • Adhesive: The sticky part that helps the label cling to your can.
  • Face Stock: The visible label material that shows off your design.
  • Top Coat: A finishing layer (like a laminate) that protects your design from scratches and wear.

Printed in roll form, these labels are applied by removing the liner and pressing the label onto your can.

Beer cans with a shrink sleeve can wrap going through a filling line.

Shrink Sleeve Can Wraps

Shrink sleeves are a bit different. They use a special film that hugs your can when heat or steam is applied. Here’s why they might be right for you:

  • 360-Degree Designs: You get a full-surface wrap for a seamless, eye-catching look.
  • Form Fitting Sleeves: These sleeves mold perfectly to highlight your product’s unique shape.
  • Extra Design Protection: With the design printed on the inside, it stays protected from scratches and wear.

Shrink sleeves come pre-distorted so they fit your can perfectly after shrinking. Just keep in mind—they can be a bit more delicate. Too much heat or rough handling might lead to distortions.

Side-by-Side Comparison

Here’s a quick table to help you see the differences at a glance:

Feature Pressure Sensitive Labels Shrink Sleeves
Design Coverage Partial to full, depending on design Full 360° coverage
Durability Highly durable with a protective top coat Requires careful handling; more sensitive to heat/humidity
Application Applied by peeling off the liner and pressing Applied using heat/steam to conform
Customization Flexibility Great for varied materials and finishes Best for seamless, full-surface designs
Cost Typically lower upfront costs Higher initial costs, often balanced by longevity

Making the Right Choice for Your Can

Choosing between pressure sensitive labels and shrink sleeves isn’t just a design choice; it’s a decision that can affect your bottom line.

Cost Analysis and ROI Considerations

It’s important to know how each option affects your budget and overall return on investment. 

Pressure sensitive labels might be more budget-friendly at first, while shrink sleeves could save you money in the long run thanks to their durability and lower maintenance needs.

Vendor Evaluation Checklist

Choosing the right label or can wrap supplier is key. When you’re assessing providers, ask these questions:

  • Quality Certifications: Are they certified to meet industry standards for durability and safety?
  • Production Capabilities: Can they handle your volume and grow with your business?
  • Lead Times and Reliability: Do they offer quick turnaround times and responsive customer service?
  • After-Sales Support: Do they provide clear installation guides, troubleshooting help, and ongoing support?

Installation, Maintenance, and Troubleshooting

Even the best can wrap won’t do you any favors if it’s not installed right. Here’s what to consider:

  • Step-by-Step Installation: If you’re applying can wraps or shrink sleeves yourself, follow clear guidelines on cleaning, temperature control, and proper application techniques. Studies have shown that proper surface cleaning and a controlled environment can cut installation errors by up to 30%.
  • Common Pitfalls: Watch out for air bubbles, misalignment, or distortion. A handy tip: using a roller tool can help smooth things out.
  • Maintenance Tips: Regular inspections and careful storage can extend the life of your can wraps. Scheduling a routine check after each production cycle is a smart move.

Sustainability and Regulatory Compliance

Going green isn’t just trendy—it can be good for business (see what we did there?). Here’s how can wraps can support your eco-friendly goals:

  • Eco-Friendly Materials: Many can wrap and label solutions now use sustainable, recyclable materials. For example, some pressure sensitive labels are made with bio-based films.
  • Lifecycle Analysis: Look for vendors that offer lifecycle analyses to show how their products reduce environmental impact. Recent reports from Smithers reveal that sustainable packaging can noticeably cut down on a product’s carbon footprint.
  • Regulatory Compliance: Work with suppliers committed to environmental certifications and compliance to ensure your packaging meets evolving standards.

Comparative Branding Impact

Your packaging is like a silent salesperson on store shelves. Here’s how each option can shape your brand’s image:

  • Pressure Sensitive Labels: Known for their durability and ease of application, they offer a reliable solution for a consistent brand image.
  • Shrink Sleeves: With their full-coverage design, they create a dynamic and immersive brand experience that’s hard to ignore.

Action Plan Summary

Here’s a quick action plan to get you started:

  1. Conduct a Cost Analysis: Gather data on both upfront and long-term costs. Compare case studies and ROI statistics from trusted industry sources.
  2. Evaluate Vendors: Use our checklist above to assess potential suppliers. Request samples and review their after-sales support.
  3. Pilot the Labels: Run a small-scale test to evaluate the labels, spot any issues, and identify performance in the market.
  4. Consider Sustainability: Ask vendors about eco-friendly options and request lifecycle analyses to ensure compliance with environmental standards.
  5. Test Branding Impact: Consider A/B testing different packaging solutions to see which one grabs your customers’ attention on the shelf.

Identify the Right Can Wraps for Your Containers

Whether you want pressure sensitive labels or shrink sleeves, a good can wrap will make a world of difference for your brand. Of course, there are still plenty of steps required to figure out the right solution for your cans. At Blue Label, our experts work directly with your business to identify the right materials, adhesives, and design considerations to protect your containers and beer can wraps and maximize the appeal of your product.

Ready to invest in quality, cost-effective custom beer can wraps for your business? Contact us today to talk about your labeling and label printing needs.

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A Comprehensive Guide to Clear and Transparent Product Labels

Sometimes a see-through label is the perfect way to make sure people notice your products. Clear and transparent product labels create a striking look that emphasizes your container – and potentially everything inside of it. When done right, see-through or transparent labels can give alcohol, beauty products, and other types of packaging a clear advantage over the competition.

Of course, the key phrase here is “when done right.” There are some issues that can occur without proper planning. However, planning ahead for these factors can help you attain a stunning look for your labels. Here are some things to consider when investing in a clear or transparent label.

Custom beverages with clear labels

Why Clear and Transparent Labels

Clear packaging and transparent product labels are piquing the interest of brands seeking to elevate their product’s appeal. Consumers are also drawn to transparent labels as they give products sleek, modern styling and allow you to see the contents inside.

Which Products Are Best Suited for Clear and Transparent Labels?

Clear and transparent labels allow certain products to highlight visual aspects that appeal to buyers:

  • Beverages – Clear bottles and labels showcase juice pulp, fruit, and appealing liquid colors.
  • Foods – Seeing ingredients like jams, sauces, and frozen fruits maintains their fresh aesthetic and communicates homemade appeal.
  • Health/beauty – Showcasing product colors, shimmer, or even skin tone matching helps drive interest and purchases.

Compatibility with Different Containers and Materials

If you want clear or transparent labels, you’ll need to use some type of film material, such as a BOPP – after all, there is no see-through paper label material. Since you’ll need a film, you’ll also want to add a laminate or varnish to protect your label from scratches and other damage. In terms of what type of film is best, it largely depends on your container.

Identifying the right clear label material really comes down to what your container is meant to do. If you need a label for a squeeze bottle, you’ll want a material like MDO that’s meant for flexible containers. More rigid containers like glass bottles may lead you to crystal clear films so that you can showcase your product, such as labels for spirits and other higher-end products. These details can help a label printing company identify which material is best for your specific situation.

Design and Color Considerations

While transparent labels offer creative potential, they also come with unique design considerations compared to other label types and materials. Knowing how to design for clear labels is important—here are some tips:

Color Considerations

Label colors will blend with any visible background hue from bottles or contents behind them. For example, red label graphics on a blue bottle will shift purplish. To control for this:

  • Put white ink layers behind label design elements to blank out backgrounds. Multiple layers may be required to fully block out bold container colors.
  • Test print label proofs applied to sample bottles and contents to preview results of transparent inks blending with visible hues. Adjust colors accordingly.

At Blue Label, we can generate physical label samples for testing on the actual containers. Proofs provide visibility on exactly how custom graphics and chosen colors will render prior to final printing approval and full purchase. Leverage proofs to lock in ideal transparent label results.

Custom food jars with clear labels

Size and Shape Considerations

Clear label materials open up a new world of options for packaging designs compared to paper labels. Consider unique sizing and die cuts to maximize visibility and shelf appeal.

  • Non-Standard Dimensions – Move beyond standard label sizes to precisely fit the exact contour of any bottle, jar or container shape. Height, width, corners and more can all be customized.
  • Rounded Corners – Softly rounded or dramatically shaped label corners complement curved containers like wine bottles or cosmetic jars.
  • Die Cut Shapes – Laser die cutting creates labels shaped like logos or abstract art forms.
  • Placement – Unconventional label dimensions or transparent cut-outs enable brands to feature multiple interactive front, back, side and neck labels for expanded real estate to showcase ingredients and tamper-evident seals.

Overcoming Challenges

  • Dark bottle colors can restrict label artwork shades visible through the reverse side. Accentuate with colors optimized for contrast.
  • Details can get lost on shiny materials. Employ techniques like patterns, outlines, and pronounced fonts.

Telling Your Brand Story

With thoughtful design, transparent labels artfully showcase what’s inside a bottle or container while allowing complimentary creative embellishments:

  • Feature appetizing food close-ups “suspended” in clear jars or containers.
  • Use vibrant label colors and graphics to play up appetizing liquid hues visible through clear bottles. White ink pops!
  • Print artistic patterns, abstract shapes or product sketches directly onto see-through materials.

A reputable label printer can provide guidance to overcome aesthetic hurdles while unlocking innovative ways clear labels enhance presentation.

Cost Considerations

While visually striking, transparent label materials and specialized printing can carry higher costs than other label materials. Consider these factors:

Label Material Differences

Common transparent label materials:

  • BOPP (Biaxially-oriented polypropylene) – Glossy polymer film adaptable for complex shapes.
  • PET (Polyethylene terephthalate) – Crystal clear polyester often used for health/beauty.
  • HDPE (High-density polyethylene)- Strong moisture-resistant film.

These plastic films generally cost 10-30% more than paper label materials of the same size, but they enable 360° visibility of contents.

Printing Differences

Precision registration (lining up) of multi-color transparent label graphics also demands specialized printers and operator expertise. Metallic inks, custom mixing for passthrough hues, and other special embellishments increase print complexity and associated setup and per label expenses.

Evaluating ROI

While the upfront material and printing costs may be slightly higher, the return from product differentiation, consumer engagement, and sales gains over time can offset those costs. Conduct pilot studies across different products to measure the impact that different labels and packaging options have on ROI.

Preparing Artwork Files for Clear or Transparent Labels

When providing label artwork files for printing transparent labels, ensure:

Proper File Setup

  • Supply artwork as print-ready PDFs or high resolution PSD/AI files so see-through elements render precisely.
  • Review files at 100% scale and max quality to validate designs before submitting.
  • Activate transparency flattening settings when saving PDFs to properly blend artwork layers.
  • Understand acceptable file formats and ensure your printer performs a design file review before sending your label to print.

Design Considerations

  • Use white ink layers behind designs or apply white label backings so bottle colors don’t alter graphics.
  • Embed or link all fonts and images. Supply high-res photos scaled 1:1 for best clarity.
  • Request test prints applied on sample containers filled with product substitutes to preview final transparent labeling results.

Submitting flawless artwork with visibility-enhancing techniques delivers superior transparent label outcomes that make products shine.

Label Placement and Application

Transparent labels readily showcase any labeled surface imperfections like the following:

  • Air bubbles beneath labels become clearly visible.
  • Fingerprint smudges, debris, and dust is uncovered.
  • The slightest wrinkles or folds stand out.

To avoid issues with see-through labels, consider the following:

  • Utilize clean label application practices minimizing human handling. Employ smooth, automated label dispensers over manual processes when possible.
  • Inspect all transparent labels post-application and re-apply to remedy defects.
  • Ensure label material and adhesives are appropriate for the container, whether it’s a flat surface, a curved surface, or a custom size or shape.

While clear labels beautifully reveal bottle and contents, they also highlight the slightest application flaws which could impact perceived quality. Invest in tight quality controls over label management and equipment. This includes selecting labels with a permanent adhesive that ensures a secure bond to the smooth surface of the container, preventing peeling or displacement that could detract from the product’s aesthetic appeal.

Custom jam labels with clear labels

Find the Right Printing Company for Your Clear Product Labels

Now that you know how to prepare for clear or transparent labels, you still need the right company to help you pull off your see-through vision. At Blue Label, we have the tools and expertise to develop high-quality labels and see-through packaging with your specific needs in mind. You know your products and we know label printing. Together, we can make sure that your labels compliment your products and make people notice your brand.

Ready to wow your customers with eye-catching product labels? Contact Blue Label today to talk to one of our experts about clear printed labels or your next label project.

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The Difference Between Glossy, Satin, and Matte Labels

⚞ The Highlights:

  • Glossy labels produce a bright shine and vivid colors, but they can show fingerprints or reflections in bright lighting.
  • Satin labels blend the vibrancy of gloss with the subdued style of matte, making them a balanced option for versatile designs.
  • Matte labels minimize glare and give a more natural, premium look, which can help your product feel high-end and understated.”

There are plenty of finishing options for product labels, but there’s only one that’s perfect for your design. Glossy, matte, and satin finishes can all look amazing in different situations, so it’s important to figure out which options are right for the look and feel of your labels. Let’s break down the differences between these types of label finishes and why one might be the best option for your products.

Glossy Satin Matte
Durability High with laminate Moderate Moderate
Print Quality High vibrancy and contrast Balanced sheen, good clarity Soft, elegant appearance
Material Flexibility Less flexible Somewhat flexible Most flexible
Water Resistance High with proper coating Moderate to high Moderate to high
UV Resistance High with UV coating Moderate Moderate
Temperature Resistance Moderate to high Moderate High
Cost Higher cost Moderate cost Generally lower cost

What is a Glossy Label Finish?

A glossy finish is a characteristic of laminate or varnish that has a high shine effect. This finish will leave a glossy sheen to your product labels that will certainly pop to consumers.

The reason for this shine is because glossy finishes reflect light. A gloss laminate adds a protective film to the top of your label that will not only protect your design, but also catch the light in attractive ways. A gloss varnish is applied as a liquid that cures and dries to form a protective layer that also reflects light while shielding your label from harm.

Applications for Glossy Labels

Glossy labels stand out thanks to their high-shine finish that does more than just catch the light. This type of label is known for enhancing color contrast, making it an ideal choice for designs that feature complex vivid colors or intricate details.

A jar of muscle builder gummies with a glossy label.

Glossy labels can be ideal for:

  • beverages and Frozen Items: Glossy labels are ideal for beverages and frozen items due to their moisture-resistant properties, ensuring the packaging remains vibrant and intact in cold conditions.
  • Luxury Products: The premium look and feel of glossy labels aligns well with luxury beverages, gourmet foods, cosmetic items, and health supplements.
  • Colorful Labels: Products featuring vibrant colors or detailed artwork benefit from the added depth and dimension offered by gloss finishes.
  • hair Care Products: Given their ability to resist moisture, glossy labels are a popular option for hair care lines that often face humid environments.

Apart from visual advantages, glossy labels come with practical benefits as well. Their capacity to withstand moisture makes them suitable candidates for beverages and food items prone to condensation or stored in refrigeration units. That kind of durability ensures these high-shine labels maintain their composition through each stage—right from transportation all the way up to shelf placement.

What are Satin and Matte Label Finishes?

Unlike a gloss, a matte finish is an effect that creates a dulled and non-reflective surface. Matte laminates are applied to the top of your label material in the same fashion as their glossy counterparts, except that these finishes have the opposite of shiny. A satin finish accomplishes the same goal as matte laminate. The key difference is that satin is the term used for UV varnishes, whereas matte is used in describing laminates.

While glossy surfaces shine for consumers, matte and satin finishes attract attention for different reasons. The dulled effect is by no means boring – in fact, the subtle, muted look imparts a sophistication that creates a more mature, natural feel for your products.

The “flat” effect of a matte or satin finish also allows other design elements to shine. These capabilities allow you to play with the softer aesthetic of matte and satin finishes to add some class and intrigue to your packaging.

Three beer bottles with matte labels.

Applications for Satin Labels

Satin labels are a great middle ground in label finishes, marrying the understated elegance of matte labels with a hint of the reflective charm found in glossy labels. This blend results in a satin-like surface that softly catches light, offering visual appeal without overwhelming shine. This makes satin labels a common option for brands wishing to project sophistication and quality through their packaging.

Satin labels can be ideal for:

  • Custom Candle Labels: The soft glow from candles is perfectly complemented by the muted luster of satin labels, enhancing the product’s aesthetic while maintaining an air of luxury.
  • Beauty Products: From lotions to serums—beauty products benefit from the sophisticated touch offered by these labels; it suggests quality and care put into what’s inside.
  • Wine Bottles: Wine producers often choose satin-finished labels as they add a layer of refinement suitable for showcasing on dining tables or gifting occasions.

In general, it’s easier to write on matte and satin finishes than glossy ones. That can be important if you handwrite batch numbers or add other details to your labels after application.

Rum bottle with custom label

Applications for Matte Labels

Matte labels offer a distinct look that sets them apart in the world of product packaging. Known for their non-reflective finish, matte paper labels bring an air of sophistication and understated elegance to products. These non-reflective labels excel at making text and intricate designs stand out without the distraction of glare.

Satin labels can be ideal for:

  • Luxury Goods: Products positioned at the higher end of the market often leverage matte labels attractive qualities to signify exclusivity.
  • organic Products: The natural-looking label surface aligns perfectly with organic or eco-friendly brand values, suggesting simplicity and purity.
  • Vintage-style Designs: Brands looking to evoke nostalgia or artisanal craftsmanship find a perfect match in the textured backdrop offered by matte finishes.

If you want a classic look that evokes quality, look no further than matte laminates or satin varnishes.

Invest in the Right Label Solution for Your Products

No matter which aesthetic you prefer, it’s important to use the right finish to enhance and protect your design. Blue Label works with you to determine the best mix of material, adhesive, and finish for your exact labeling needs. Whether you need custom matte labels, high gloss labels, or some other solution, we can deliver the right solution for your exact needs.

Ready to invest in quality, custom printed labels for your products? Contact us today to talk about your next label project.

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6 Label Tips for Cosmetics and Beauty Products

An unattractive label is not a “good look” for a beauty product. Aesthetics are an important factor when investing in labels for cosmetics and beauty products, but it’s not the only aspect that you need to consider. Here are six tips that you should follow when it’s time to design and order custom labels for your beauty products.

1. Follow the FDA’s Cosmetic Label Guidelines

A label design that doesn’t follow the rules isn’t going to do your products any good. Misbranded cosmetic packaging is subject to regulatory action from the FDA if it’s found to be misleading or lack any of the required information.

What Counts as a “Cosmetic” Product?

The Federal Food, Drug, and Cosmetic Act (FD&C Act) categorizes cosmetics as products applied to the body for aesthetic purposes without altering its structure or functions, excluding soaps that only claim to cleanse.

This includes “products such as skin creams, lotions, perfumes, lipsticks, fingernail polishes, eye and facial make-up preparations, shampoos, permanent waves, hair colors, toothpastes, deodorants, and any material intended for use as a component of a cosmetic product.”

Products that serve both cosmetic and therapeutic purposes, such as fluoride toothpaste or sunscreen, must adhere to the regulatory standards for both cosmetics and drugs, facing more stringent requirements like annual FDA registration and adherence to certain manufacturing practices.

Cosmetic Product Labeling Guide

FDA Cosmetics Labeling Guidelines

The FDA provides a cosmetic labeling guide that can help you ensure that your product labels follow any regulatory requirements. These include detailed requirements for all accompanying labels and written materials:

  • Label statements required by the FD&C Act must be visible on both inside and outside containers or wrappers.
  • Ingredient labeling and net quantity statement is required only on the outer container’s principal display panel, as per 21 CFR 701 and 740 regulations.
  • The principal display panel must:
    • Display the product name, descriptive nature or use, and accurate net quantity of contents (in weight, measure, numerical count).
    • Place the net quantity declaration distinctly at the bottom in a type size regulated according to container size.
    • Include sold, semi-solid, or viscous cosmetics in quantities in pound/ounce; liquids in U.S. gallon/quart/pint/fluid ounce. Quantities greater than one pound/pint should also state largest whole units (pounds/ounces or quarts/pints/ounces), optionally including metric measurements.
  • The name and place of business of the firm marketing the product should appear on an information panel: includes street address unless listed in current directories but must always include city, state, zip code. If not manufactured by marketer: indicate “Manufactured for …” or “Distributed by …”.
  • All imported articles must state on the label the country of origin

Declaration of Ingredients

Cosmetics for retail sale must include an ingredient list, while professional-use products are exempt unless sold to consumers.

  • The ingredient declaration should be conspicuous and readable at purchase, appearing on any information panel or affixed tag/tape/card.
    • Letter height minimum: 1/16 inch; for packages <12 square inches, min. 1/32 inch.
    • Off-package labeling allowed under specific conditions (e.g., cosmetics in compartmented trays without a folding carton).
  • Cosmetic ingredients should be listed in descending order of predominance except:
    • Color additives and ingredients ≤1% can disregard order.
    • Names must follow regulation-established terms; some may be grouped as “and other ingredients.”
  • For cosmetics also classified as drugs, drug ingredients labeled first as “active ingredient(s).”

Label Warnings

Cosmetics that could be hazardous if misused must have clear warning labels and directions for safe use, as mandated by regulation 21 CFR 740, especially products like aerosol cosmetics, feminine deodorant sprays, and children’s bubble baths.

While not required by the FD&C Act to test products for safety, manufacturers are strongly encouraged by the FDA to do so; otherwise, they must include a specific warning label indicating the product’s safety has not been determined.

Tamper Resistant Packaging

Liquid oral hygiene and cosmetic vaginal products sold at retail must be in tamper-resistant packaging, featuring a distinctive indicator or barrier that alerts consumers to any tampering.

The package must also clearly display a statement about its tamper-resistant feature, which remains visible even if the feature is compromised, as per Sec. 21 CFR 700.25.

Cosmetic packaging and labels

2. Highlight Features and Benefits

The FDA’s required information isn’t the only item that you’ll want to include on your product labels. Highlighting product features and benefits can be a good way to help distinguish yourself from competitors, especially if certain claims can be a deciding factor for your target audience. These types of claims include:

  • Organic: Featuring “organic” on labels assures consumers that the product contains naturally sourced ingredients, appealing to those seeking chemical-free beauty options.
  • Vegan: Highlighting a product as “vegan” communicates it contains no animal-derived ingredients, catering to ethical and environmentally conscious shoppers.
  • Cruelty-Free/Not Tested on Animals: A “cruelty-free” claim signals that the product and its ingredients were not tested on animals, aligning with the values of compassionate consumers.
  • Alcohol-Free: Labeling products as “alcohol-free” can attract customers looking for gentle formulations that won’t dry out or irritate sensitive skin types.
  • Hypoallergenic: The term “hypoallergenic” suggests a lower risk of allergic reaction, making it desirable for individuals with sensitive skin seeking safe beauty solutions.

If any of these claims are truthful and not misleading, they can be added to your product label.

Another piece of information that’s good to include is an expiration date. U.S. law currently doesn’t have any regulations involving expiration dates, but each company does have a responsibility for the safety of their products. If your products will expire, it’s best to include that date on your label for the good of your customers.

3. Think About Label Shapes and Sizes You’ll Need

Unless you carry one type of product, there’s a fair chance that your labels aren’t going to be a one-size-fits-all solution. Common cosmetic containers include:

  • Airless bottles
  • Pumps
  • Sprayers
  • Jars
  • Tubes
  • Droppers
  • Compacts

Each one of these containers can call for labels of different shapes and sizes. This can be a serious issue if you’re banking on using the same exact design for every product.

While you can certainly use the same color scheme, font choices, and other design details for each container, you’ll want to make sure that you adapt your branding and any legally-required information to the various label shapes needed for every applicable container.

Cliff beauty products with custom labels.

4. Consider Special Printing Techniques and Materials

Don’t be afraid to take advantage of special printing techniques for your cosmetics and other beauty products. These value-added services can add both style and function to your product labels.

Durable Finishes

For beauty products and cosmetics that are often exposed to moisture and high humidity, choosing the right finish can ensure the label maintains its integrity. Finishing techniques like lamination, UV varnish, or an ultra gloss finish are commonly used to protect the label from smudging, tearing, and fading.

Double Sided Labels

If you have a clear container, double sided labels are an eye-catching way to make the most of available space. These labels can be read through your container, adding some additional depth to the look of your packaging.

Hot Foil Stamping

Whether you want to make your product look flashy or sophisticated, hot foil stamping can add a dash of style to your labels. Traditional hot foil stamped labels feature gold and silver, but you have many other options that can change your product’s look, such as a matte black stamp or a holographic sheen.

Embossed Labels

Labels aren’t just a visual medium. Label embossing physically raises specific aspects of your label, adding a three-dimensional look and feel to your beauty product labels.

Waterproof Labels

Your labels shouldn’t fall off until long after your consumers are done with your products. If there’s a chance that your products will come into regular contact with water, you should consider investing in waterproof labels.

Hang Tags

Ever wish you had some extra label space? Custom hang tags give you some extra real estate for brand information, promote special deals, or include any other key details that just won’t fit on your labels.

5. Choose the Best Adhesive for Your Product Label

Having an elegant cosmetic label is only beneficial if it remains attached to the surface of the product. Often custom beauty products like face wash, lotion, perfume, body scrub, and shampoo are used around showers and sinks, leaving them exposed to water, wide temperature ranges, and high-humidity environments.

Without proper adhesive, the integrity of the product label can become compromised making it harder to read or causing it to fall off completely. Below are a few factors to consider if your label is going to last in a high-moisture environment.

Adhesive Performance

As beauty and cosmetic labels are exposed to water, alcohol, plasticizers, and other harsh substances, they must maintain their adherence. Selecting a high-quality adhesive will help to not only prevent your custom label from falling off, but prevent it from losing its appearance as well.

Types of High-Quality Adhesives

Typically, for products that aren’t exposed to humidity a standard all-temperature adhesive will work perfectly. However, if your product is going to be used frequently in a humid environment your adhesive will need to have a high solvent resistance. This will help your product label maintain its stickiness when exposed to water, alcohol, or different solvents.

Along with a high solvent resistance, having an adhesive with high shear resistance is recommended for most custom beauty products. You will want your label to be able to withstand constant stress without tearing or cracking. This is especially true if your product is something that must be squeezed.

Pairing Your Adhesive with Your Product Packaging

It is important to consider your label’s material and the packaging of your product when selecting an adhesive. Many manufacturers choose soft-touch containers to give the bottle a better velvety feel. However, in order to attain full adhesion, a very aggressive permanent adhesive is needed. Likewise, any custom clear film labels will require ultra-clear permanent adhesives.

Glass cosmetic bottles with custom labels

6. Design an Irresistible Product Label

Walk down any beauty aisle and you’ll find shelf after shelf with stunning designs. Designing a compelling cosmetic product label means blending aesthetics, functionality, and branding in a way that captivates potential consumers at first glance.

  • Use color psychology to your advantage: Incorporate colors that evoke emotions and perceptions related to your product, enhancing the consumer’s connection and desire for it.
  • Use unique typography and visual hierarchy: Use clear typography and a structured visual hierarchy to make essential information easily navigable, ensuring consumers can quickly find what they need.
  • Set it apart with textured surfaces or unique shapes: Add textured surfaces or unique label shapes to introduce a tactile dimension that stands out on the shelf, inviting physical interaction.
  • Tell a story through design: Craft a narrative with your label design to develop a deeper bond between the consumer and your product.
  • Adopt minimalistic design approach: Embrace minimalism for a clean, modern aesthetic that highlights key features of your product without overwhelming consumers with information.
  • Color match your product: Consider matching your label color with the cosmetic inside for cohesive packaging that visually communicates the product’s look before it’s even opened.
  • Try eye-catching patterns: Test out irregular or abstract patterns in designs to give packages an edge while still maintaining a broad appeal.

Find the Right Professionals

It’s not always easy to create a quality label for beauty products. That’s why it’s best to invest in a good designer and printing company to ensure that your product labels are as good as they need to be to attract new customers.

At Blue Label, our digital printing technology gives us the ability to quickly and efficiently print quality labels. Not only can we handle special printing techniques to make your labels stand out, we can also group multiple label versions in the same order to save you money. If you’re still looking for a label designer, our designer directory can help you find a partner to help you bring your vision to life.

Ready to invest in quality cosmetics labels? Contact us today to talk to one of our experts about how we can help you with your label printing project.