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Why Embossed Labels Are a Game Changer

Give your product a finely crafted, premium flair with custom embossed labels from Blue Label Packaging. Our HP Indigo WS6600 and WS6800 digital presses allow us to print the highest quality labels in the industry without sluggish turn around times. Our top of the line ABG finishing lines allow us to add hot foil stamping, spot varnishes, and, of course, embossing. So why is embossing with Blue Label such a game changer? Let us explain.
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What it Takes to Create a Custom Product Label

Whether it be labels for beer, ejuice or salsa, producing a custom product label is a complex process. From file errors to material mistakes to winding the labels the wrong direction, each project requires an extreme attention to detail. Blue Label’s process ensures your satisfaction the first time. We are dedicated to doing the job right, and doing it fast. Here’s a behind the scenes look at the steps required to efficiently produce high quality custom labels.

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The World’s Most Enticing Food and Beverage Labels

Your appetite for a certain food or drink probably starts before you even smell or taste it. A high quality, well-designed label can make that product as irresistible to the eyes as it is to the mouth. So what goes into great drink labels and food packaging design? We’ve compiled some of the most enticing product label examples of the custom food and beverage labels we’ve printed to help answer that.

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10 Beautiful Label Designs and the Designers Behind Them

Beer labels, crowler cans, and wine bottles, oh my! Standing out amongst the competition is an art in itself. Conveying your brand’s message while grabbing your consumer’s attention can be tricky. Specialties like hot foil stamping and embossing certainly catch the eye, but nothing competes with an amazing original design combined with quality label printing. Check out some of our favorites below.
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House Bill 37: The Ohio ABV, a Good Change for You and Me

On May 31, 2016, Governor John Kasich passed House Bill 37. The bill removes Ohio’s alcohol by volume (ABV) of 12 percent. The last change was in 2002 when the cap rose from 6 percent to 12 percent. For beer aficionados and the brave, these changes are long-awaited. But, what do alcohol laws in Ohio like HB 37 actually do and what does it mean for Ohio craft brewers?

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Growlers VS. Crowlers: What’s the Difference?

⚞ The Highlights:

A growler is a reusable jug, typically glass or stainless steel, for transporting draft beer, while a crowler is a single-use aluminum can that’s filled and sealed on demand.
Growlers commonly come in 64 oz. jugs requiring labels around 4×6 inches, while crowlers are typically 32 oz. cans needing labels closer to 6×9.5 inches.
In comparison, a standard 12 oz. beer bottle or can holds less than a 32 or 64 oz. container and generally needs a shorter label—often around 3.625×8 inches.

What is a growler? If you’re a beer aficionado, you’ve heard of the growler. Growlers are airtight glass, steel or ceramic jugs that provide patrons with a portable, refillable vessel that can be filled up with draft beer at your favorite craft brewery and taken on the go. As the name might suggest, growlers are quite large in size and can transport a lot of beer—64 ounces, to be exact, or a little more than five bottles of beer—while half growlers (called howlers) can hold a respectable 32 ounces. Some herald growlers and howlers as a more mobile flavor-keeping keg. Indeed, what a time to be alive!

So, what can make the new age of beer transport even better? In comes the crowler. But what is a crowler of beer? It’s the half growler’s aluminum twin. If you haven’t seen a 32-ounce crowler can of beer yet, you will – and you will love it. However, is one portable beer vessel a better option than the other? Both crowlers and growlers have their perks, so keep reading to find out which may be the better fit for your needs.

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5 Hot Foil Label Designs We Love

One of the things we love most about our job is that we work directly with some of America’s best packaging designers. The most successful projects are a collaborative effort between the brand owners, designers, and packaging vendors to make products that capture the customer’s interest and imagination. These projects use a variety of decoration techniques like embossing, spot varnishes, and screen printing to achieve a high level of complexity and depth.

Of all the decoration techniques, hot foil stamping stands out as the most effective. At a relatively low cost per piece, gold, silver, and other types of foils can be used to create outstanding, multifaceted compositions very economically. We’ve compiled five hot foil label projects that we had a lot of fun working on to demonstrate the versatility of foil stamping, especially when used in combination with digital printing.

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Craft Spirits Packaging and Label Design Trends

If you are in the craft spirits industry, you know that the competition has gotten more fierce in recent years. More small brewers and distillers are entering the game, and setting yourself apart is the only way to capture a narrow — but rapidly growing — market. While you have to make a smooth concoction to keep loyal customers coming back, sparking that initial interest is a bit more difficult. Unique, eye-catching labels help to garner interest in your brand that can quickly grow into a loyal following.

Here are trends in labeling that you should consider as you decide on the alcohol bottle label design for your craft spirit labels.

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What Makes An Appealing Wine Label?

Many have heard the phrase, “people eat with their eyes.” But did you know that this theory could also be applied to shoppers browsing the wine aisle? Wine labels are an advertisement for shoppers. With hundreds of options in front of the consumer, it is crucial to have a label that stands out.

A custom wine label is a winery’s best selling tool. Our mission is to help you create an eye-catching and memorable wine label that will further your company’s success. Effective designs attain an understanding of the product, the company and the consumer. When designing your custom wine label, we believe the following three elements will help in producing a stunning label.

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3 Color Psychology Design Insights to Consider For Your Label

Many people believe that color psychology is a key factor to consider when designing your product’s label. The thought of color experts is that colors have the ability to send messages by influencing consumer’s emotions through a stunning label. When color psychology is applied correctly, businesses competitively position themselves in the visual market, which shows the importance of color in packaging.

Color selection, then, is a vital part in the design process of a custom label. Here are 3 color psychology insights that attract customers for your product’s label design.

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