Before a label can be produced, before it can be priced, and before the
artwork is drawn, it has to be designed. What does that mean? It means the correct materials must be selected. It means the shape of the label has to be determined, options like
hot foil stamping and embossing have to be evaluated, and a slew of other decisions must be made. At first it seems overwhelming, and it is. There are a myriad of options when it comes to labeling your product, nevermind deciding on the packaging format in general. So how do you evaluate your options? How can you be sure you’re getting the best possible bang for your buck? Make sure you have the right digital printer.
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