Blue Label is lucky enough to work with great clients, as well as talented designers during the process of collaboratively producing great labels. One of those designers, Madison McMullen has agreed to provide her insight into label design. Here are her 8 Steps to Great Label Design:
Having a well designed, well-executed label is the first step in attracting attention to your product, but there’s an opportunity for your label to do more. If you want to communicate the added value of your product, you might consider a QR code. QR (quick response) codes aren’t the newest technology to hit the market. In fact, the two dimensional barcodes have been around for almost twenty years. But we’ve seen them more (both good and bad) in the last few years in attempts to stand out in a highly competitive marketplace. When applied thoughtfully, they can provide their benefits.
Some people think the primary use of a QR code is a good way to direct consumers to your website. Not entirely. The reality is that your web address can just as easily be printed on your label, and if a consumer wants to visit your website before or after purchase, they’ll likely do it anyhow. The first question to ask is how engaging is your website? If you’re driving traffic there, it’s crucial that there’s something there to engage them. If it’s just basic company information and where to find your product (which they just did), you might want to reconsider.
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