Designing Beer Labels: Other Design Considerations

Sizing and color selection are two critical parts of label design, but there are several other factors that can impact how you design beer bottle labels and beer can labels. Elements such as custom shapes, mandatory information, and label adhesives are all important to the success of a label. Here’s what you should consider about these features when you design your beer labels.
(more…)

Designing Beer Labels: Colors and Special Printing Capabilities

The right splash of color or an eye-catching feature can be the key to a successful beer label. Of course, the challenge for a designer is to try and figure out which colors or features make the most sense for the product. Whether you’re trying to decide on the right colors or a special printing capability, here’s what you need to consider.
(more…)

Designing Beer Labels: Sizing and Dimensions

A good beer label design needs a proper canvas. When it comes to beer bottle labels, that canvas only affords you a few square inches of space, so it’s crucial that you know what dimensions you’ll work with for your next masterpiece.

The overall beer label sizes and dimensions of your bottle or can label depends on a few key factors. Once you identify what you have to work with, you can create a canvas that will hold your new beer label design.
(more…)

Growler Tags: Designs, Styles, and Examples

Beer cans and bottles aren’t the only containers that need to look good for your customers. Growler tags play an important dual role; showcasing your brand and providing key information. Hang tags should be treated with just as much love and care as any other beer labeling. As a digital printing business, we have a few ideas of how you can create outstanding hang tags for your growlers.
(more…)

Where Can I Find a Beer Label Designer?

Even a tasty beer can fail if nobody buys it. The craft beer market is growing rapidly, with global data company Nielsen citing that craft sales are up more than 65 percent in the past five years. If you want a nice slice of that multi-billion-dollar pie, you need to make sure your product stands out in a very competitive crowd.

Your beer label is going to be the first thing shoppers will see, so you need to attract their eyes before you can convince their taste buds to go on a second date. A professional beer label designer can create a label that not only sticks out on shelves, but also allows you to tell a story about the beer that you’ve carefully crafted.

(more…)

Bottle Labels: A History Lesson

They say not to judge a book by its cover. And that’s fair…where books are concerned. But when weighing one’s options in a beer, wine or spirits purchase, there’s a lot to be said for the bottle labels. Good bottle label design can be very telling in the quality of its contents and there’s a long history that’s led the industry to its current practice.

(more…)

The Do’s and Don’ts of Custom Beer Labels

We hate to nag, but when it comes to custom beer labels, there are factors to consider. Are we properly representing our brand? Are we giving our product optimum visibility? Do our bottles sing louder than their neighbors? Are we following all the legal requirements? (Yep, those exist.) These simple do’s and don’ts will help you stay on point.

(more…)

Short Run Labels. Long-Term Relationship.

As we all know, commitment can be intimidating. No one likes being stuck in a bad relationship, and a partnership with the wrong label company is a lot of time and money invested with very little room for moving and shaking. Over time, minds change, budgets shift, and art varies, so flexibility is key. You need a low-cost, low-maintenance printing option with maximum benefits. Short run labels are a forever kind of love, and a major plus in the world of ever-improving products, expanding product lines, and rapidly changing business plans. They save you money. They save you time. And they give you complete control of quality (and quantity).

(more…)

Unique Beer Labels That Stand Out from the Competition

When it comes to beer, everyone has a favorite. But what does it take for you to step out of your norm and try something new? A recommendation from a friend? A discounted price? Science says it’s all in the label. In fact, there is a heavy correlation between your fixation duration and product selection when it comes to beer. So how do you make your label stand out? That’s where Blue Label comes in.

(more…)

What it Takes to Create a Custom Product Label

Whether it be labels for beer, ejuice or salsa, producing a custom product label is a complex process. From file errors to material mistakes to winding the labels the wrong direction, each project requires an extreme attention to detail. Blue Label’s process ensures your satisfaction the first time. We are dedicated to doing the job right, and doing it fast. Here’s a behind the scenes look at the steps required to efficiently produce high quality custom labels.

(more…)