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What to Consider When Selecting a Pressure Sensitive Label Adhesive

A container and a label each play pivotal roles in selling your product, but the adhesive is literally the glue that holds it all together. However, there really isn’t one standard option. There are many different types of label adhesives, and each of them can offer certain advantages and drawbacks.

There are many different factors that can help you determine which type of adhesive would be best for your pressure sensitive labels, such as environmental and material concerns. Here are some things you should consider when choosing which adhesive would be best-suited for your label’s needs.
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The Different Types of Pressure Sensitive Label Adhesives

When people think about labels, they often consider what goes on the front. A great label design is critical, but it won’t do much good without a good adhesive on the back.

Types of adhesives for pressure sensitive labels are generally soft, viscous substances that are sticky to the touch. As you’d expect, these adhesives are applied to a surface—in this instance, a label material (paper, polypropelene, vinyl, etc.)—which will then adhere to the surface after pressure is applied, causing the label to stick to its intended container.

There are a variety of factors that can differentiate label adhesives. These include what it’s made of, how it’s applied, and if it’s permanent or removable.
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The Advantages of Digital Label Printing for Small Businesses

A good label plays a key part in promoting your product. Digital label printing allows small and startup businesses to enjoy the same level of quality as big corporations, even if they don’t want or need to order labels in huge quantities.

Zeroing in on the right number of labels for your business instead of over-ordering can provide you with several attractive benefits. Here are three ways that picking and choosing your order size through a digital label printing company can make sense for your business.
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The Different Applications of Hang Tags

Have you ever wished that there was a way to add just a little more information to the packaging or label of one of your products? Whether you have some new, exciting information or just didn’t have enough space before, some more marketing real estate can be a real benefit for promoting your goods. Thankfully, there’s an answer to your problems: the hang tag.

A good hang tag is more than just a bit of paper dangling from the neck of one of your containers. A strategically-placed tag can help you get your customers excited over special deals or share key information that they should know. Even better, well-designed hang tags help you engage your audience in a variety of ways without you ever having to swap out your current packaging for something that can simply be added on to your products.

Another benefit of hang tags is that they’re extremely versatile. There are several industries that can take advantage of hang tags. Here are a few examples of the different applications of hang tags.
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Important Considerations for Cannabis Labels

A good cannabis label helps you sell your products, whether you provide oils, edibles, or any other cannabis-related goods. However, you just can’t slap any old label to a container and expect it to work.

Both your customers and the law have expectations for your cannabis labels, so you’ll need to consider both legality and presentation before you send them out to the masses. Here are some considerations to think about.

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What Does It Take to Get Your Beer Bottle Labels Ready for Digital Printing?

When it comes to getting a label made for your beer, there are a few steps you need to take before you can get your packaging in order. Here’s a step-by-step guide for working with a digital label printing company.
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What Does Die Cut Mean?

Die cutting is a broad term that you may have heard your label printer and converter throw around quite a bit, especially if you have uniquely shaped packaging or an intricate logo. While you certainly don’t need to be a die cutting expert – that’s what we’re here for – it helps to understand the basics of die cutting so that you know what you may or may not be able to do. Below, we’ll provide a basic overview of the die cutting process, its meaning, as well as some considerations for designing a label with a custom shape.

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8 Steps to Great Label Design: Part 2

A while back, we talked about label design with a quality designer about the secrets behind her process. To add to the expert insight, we recently chatted with Jack Muldowney, a Chicago-based designer listed in our Designer Directory, who was gracious enough to share his thoughts on the subject. Here some of his secrets (eight, to be exact) to creating a great label design:

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The Do’s and Don’ts of Custom Beer Labels

We hate to nag, but when it comes to custom beer labels, there are factors to consider. Are we properly representing our brand? Are we giving our product optimum visibility? Do our bottles sing louder than their neighbors? Are we following all the legal requirements? (Yep, those exist.) These simple do’s and don’ts will help you stay on point.

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Short Run Labels. Long-Term Relationship.

As we all know, commitment can be intimidating. No one likes being stuck in a bad relationship, and a partnership with the wrong label company is a lot of time and money invested with very little room for moving and shaking. Over time, minds change, budgets shift, and art varies, so flexibility is key. You need a low-cost, low-maintenance printing option with maximum benefits. Short run labels are a forever kind of love, and a major plus in the world of ever-improving products, expanding product lines, and rapidly changing business plans. They save you money. They save you time. And they give you complete control of quality (and quantity).

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