The Ultimate Guide to Clear Barcode Labels for Product Packaging

Lately, there’s been a noticeable shift towards clear barcode labels across various industries. And no, it’s not just about looking good—though they certainly do that. It’s about understanding that many consumers today crave transparency and minimalism in packaging. Clear labels give your product a sleek, modern look that can enhance packaging design rather than overwhelm.

We’re seeing this trend catching on in the food, beverage, and consumer goods industries. Businesses are realizing that clear barcode labels don’t just meet functional needs; they also fit well with modern branding strategies. These labels merge usefulness with sophisticated design, making them a hit with consumers.

Clear barcode labels

Why Choose Clear Barcode Labels?

Clear barcode labels offer a range of benefits, making them an excellent choice for product makers looking for both functionality and visual appeal. Here are some of the key advantages of using clear barcode labels:

  • Water/Moisture Resistance: Clear barcode labels, particularly those made from polyester or polypropylene, are highly resistant to water and moisture, helping them remain intact and legible even in damp conditions.
  • Abrasion Resistance: These labels feature abrasion-resistant coatings that protect the printed information from physical wear and tear, making them suitable for environments where they may be subject to scratching or rubbing.
  • Durability: Using high-quality materials, clear barcode labels can withstand harsh environmental conditions, including extreme temperatures and UV exposure.
  • Enhanced Product Appearance: Clear barcode labels blend seamlessly with product packaging, maintaining the visual appeal of the product while providing the necessary functionality of a barcode.
  • Versatility: These labels can be applied to various surfaces and materials, making them suitable for a wide range of products and applications.

Applications and Use Cases

Clear barcode labels are versatile and commonly used across a number of industries and product types. Here are some of the most common use cases:

  • Food and Beverage: These labels are used on food and beverage products to ensure that packaging remains tamper-evident and safe for consumers.
  • Retail: Clear barcode labels allow product design to show through, enhancing the overall look while ensuring that barcodes are easily scannable for inventory and sales purposes​.
  • Manufacturing and Industrial Applications: Clear barcode labels are used on equipment and machinery where durability is essential. These labels can withstand harsh environmental conditions, including exposure to chemicals, oil, and extreme temperatures.
  • Healthcare and Laboratories: In medical and laboratory settings, clear barcode labels are used for labeling vials, test tubes, and other equipment. These labels need to withstand extreme conditions such as cryogenic temperatures and exposure to chemicals.
  • Warehouse and Logistics: In warehouses, clear barcode labels are used for labeling racks, shelves, and bins. They facilitate easy identification and tracking of products, and their durability ensures they remain intact in high-traffic environments​​.

Clear Barcode Materials

From bottles to vials, the right material can make all the difference between a barcode that lasts and one that fades faster than a summer tan. Here’s a quick rundown of the best materials for clear barcode labels and why they stand out.

  • Polypropylene: This synthetic material offers moderate durability with oils, water, and tear resistance, making it ideal for use on products where maintaining packaging aesthetics and protection against abrasion is important​.
  • Polyester: Known for its high durability, polyester is resistant to extreme temperatures, chemicals, water, oil, and abrasion. It is ideal for outdoor applications and industrial equipment.
  • Vinyl: Durable and weather-resistant, vinyl labels have strong adhesive properties that make them tamper-resistant. They are often used for security tags and products exposed to fluctuating environmental conditions.
  • Polyethylene: Flexible and resistant to water and chemicals, polyethylene labels are ideal for curved surfaces like bottles or vials in laboratories and healthcare settings, offering durability without compromising flexibility.

Getting Started with Clear Barcode Labels

Thinking about using clear barcodes for your products? Here’s what you need to consider.

Step 1: Research and Needs Assessment

First, determine the specific requirements for your product labels, such as durability, resistance to environmental factors (water, chemicals, abrasion), and the need for tamper evidence. Make sure the features of clear barcode labels align with your needs.

It’s also important to consider industry-specific standards and regulations. This isn’t exclusive to clear labels, but it’s important nonetheless. For example, food, pharmaceutical, and healthcare products will often have more stringent labeling requirements.

Consider the different materials used for clear barcode labels, such as polypropylene, polyester, vinyl, and polyethylene. Each material offers distinct advantages, like durability and resistance to various environmental factors. Read above for more information.

Step 2: Label Design

Use design software like Adobe Illustrator or specialized labeling software to create your label design. Ensure the design includes all necessary elements like barcodes, branding, and regulatory information.

Test different materials to see how they perform with your design. Consider factors like print quality, durability, and readability.

Step 3: Choosing a Label Printing Provider

Look for print partners with experience in producing clear barcode labels. Check their capabilities in handling different materials and printing techniques (e.g., thermal transfer, digital printing).

As with any other partner, request quotes and samples, check references and reviews, and inquire about turnaround times and prices.

Step 4: Production and Implementation

Once you have final approval on the label design and material choice from all stakeholders, you can place your order, making sure to check all specifications and quantities.

Implement a quality assurance process to check the consistency and accuracy of the labels. This may include random sampling and testing for durability, readability, and adhesion.

Wrapping Up

So, there you have it. Clear barcode labels offer versatility, durability, and cost-effectiveness, all while integrating into your packaging and label design.

By using clear barcode labels, you’re not just keeping up with industry standards; you’re positioning your brand as modern, transparent, and committed to quality. Let’s make your products shine with high-quality, clear barcode labels from Blue Label Packaging. 

Request samples or a talk to us today to discover the perfect clear label solutions for your product packaging needs.

The Anatomy of a Wine Label: Everything You Need to Include on the Bottle

Wine labeling printing can be as complex as the contents inside their containers. In addition to looking good, these labels must provide a lot of information for both intrigued customers and government entities. There is a lot to know about a bottle of wine, and it’s the label’s job to communicate that to the consumer.

As we recently discussed, the use of “wine labels” dates all the way back to ancient Egypt, with seals and etchings put in place to improve trade. Over centuries, the practice has evolved a great deal. Now there are federal rules and regulations to obey. Some information is mandatory, and some is nice to have, but everything on your wine labels is meant to properly reflect the quality of the contents within.

From crucial details like the brand, year, and region to more fun facts like flavor notes and pairing suggestions, your label is a story with a designated hierarchy to help you tell the tale. All the while, it’s important to keep in mind that the Alcohol and Tobacco Tax and Trade Bureau (TTB) regulates a lot of what details are required and how you list them. Here’s a breakdown of everything you need to include on wine labels – and some guidance on how you should present these wine labeling requirements.

What Information is Included on Wine Labels?

What needs to be included on a wine bottle label?


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Brand Name

Who made the wine? The winery’s branding will usually appear at the top or bottom of the label (like many French wine labels).

Fanciful Name

What’s the name for this specific wine? While not mandatory, it’s not uncommon for wine labels to feature a secondary name to differentiate separate brands within the same winery.

Brengman Brothers’ “Runaway Hen” is an example of a fanciful name of one of the wine brands they have produced. Keep in mind that fanciful names do not replace the need for a class and designation type. When a fanciful name is used, the TTB requires an additional tax class on the label based on the percentage of alcohol. For example, “red table wine” or “white table wine” are required for wines under 14 percent alcohol, while “red wine” or “white wine” is required for wines above 14 percent alcohol.

Vintage (Year)

When were the grapes harvested? This wine information, while not mandatory, is common among wine labels as it speaks to the quality of the bottle’s contents, especially if you’re up on your vintage variations.

Wine or Varietal Type

As you may have guessed, what kind of wine is in your bottle? This is where the grape or varietal type is communicated, e.g., Sauvignon Blanc, Pinot Noir, etc. It’s required for wines to list a type on the label. In addition, wines that call out a specific varietal name must derive at least 75 percent of the product from the specified grape. Otherwise, the label should have a generic name like “red wine” or something similar.

Appellation (Region)

Where was the wine made? The region of origin breaks down in a few different ways, and there are rules that apply to listing geographic information on wine labels. If a state or county is named, it is federal law that at least 75 percent of the grapes used in production come from said location. If an AVA is cited (an American viticultural area, e.g., Napa Valley), the law states that at least 85 percent of the grapes must come from said area. Certain states also have their own regional laws. For example, California law mandates that 100 percent of the grapes must come from California if the state is named on the bottle.

Producer & Bottler

Where was your product made and bottled? If this location differs from the winery or vineyard, you must print both the name and address of this location on the label.

Alcohol Content

What is the percentage of alcohol by volume (ABV)? Unless it can be deduced from its class (e.g., table wine suggests an ABV of 14 percent or less), this number is required on every label.

Net Contents

How much wine is in the bottle? Whether it’s printed on the label or blown into the glass, this number (expressed in milliliters) must be present on every bottle.

Sulfite Warning

Does this wine have more than 10 parts per million of sulfur dioxide or more? If so, your label must bear a warning that says “CONTAINS SULFITES.”

Government Warning (Most often on the back label)

The Alcoholic Beverage Labeling Act (November, 1988) requires that every label of an alcoholic beverage bare a specific government warning that states:

Government Warning:

(1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects.

(2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.”

Additional Wine Label Information

Additional messaging may appear on the back label, such as pairing suggestions, flavor notes, and possibly some history on the winery or vineyard. These fun facts are not mandatory, but can serve as helpful hints for thirsty wine enthusiast. You could even include serving facts if you want, although the TTB doesn’t require them for wine labels. Extra details or information can add to the way people perceive our products, so don’t be afraid to add something if it makes sense for your brand.

A TTB compliant wine label featuring necessary legal information.

Materials Matter: Choosing the Right Material for Your Wine Bottle Label

When it comes to wine labels, there are a lot of options to consider beyond just paper. The materials used can impact the look, feel, and durability of the label. Paper is a classic choice that offers a range of appearances from smooth to textured. Textured papers give labels a nice vintage, artisanal vibe. Smooth papers convey a cleaner, more modern look.

Another key decision is the coating or finish. Glossy varnishes make the colors vibrant and eye-catching. Satin or matte finishes have a more subtle, soft aesthetic. If the wine will be stored in damp environments like a cellar, extra durable laminate coatings can be applied to protect against moisture damage. 

The right materials can enhance the wine branding and convey the desired feeling. This is a good opportunity to get sample labels with different papers and finishes to see what works best for your particular wine.

Wine label gallery

Wine Bottle Design Considerations

When designing your wine bottle labels, it’s important to think about the actual dimensions and shape of the label. Wine bottles come in standard shapes like Bordeaux, Burgundy, and Champagne style, as well as unique custom shapes like  asymmetrical hand-blown bottles.

Wine bottle shapes

The label shape can mirror the bottle or go for something distinctive like a diamond or circle. Blue Label can print any shape you can dream up. Just be sure to consider the actual label size needed to fit that area of the bottle.

At Blue Label, our preferred label artwork file is a Adobe Illustrator file or high-resolution PDF. This allows our team to verify label dimensions. You’ll get a proof via email, and we’ll make sure your artwork translates smoothly into the printing process.

With the endless variety of wine bottle shapes and sizes, custom tailored labels make a big impact.

Make Your Wine Labels Stand Out from the Crowd

Now that you’ve got the crucial wine bottle info down, it’s time to add the touches that will make it pop off the shelf. Blue Label Packaging Company offers a variety of materials and finishes to help you create a custom wine label that will do your product justice.

There are plenty of ways to help you communicate the quality and style of your wine through packaging. If you’ve got a bold and complex Cabernet, a matte material seems like a nice pairing. A light, crisp Sauvignon Blanc? A glossy finish has a nice effect! Got an organic grape? An earthy craft paper is an excellent choice.

Once you’ve chosen your material, consider special treatments for a little something extra. Spot varnishes are a great way to highlight the label information you’re particularly proud of (e.g., a private reserve; a vintner’s selection) or a special design element. Also, details like hot foil stamping and embossed textures add a level of sophistication wine lovers will appreciate.

Your custom wine labels deserve the very best. Our facility offers the highest quality, the most flexibility, and the fastest processing, printing, and shipping times— five business days from the time you approve your artwork (because not everything gets better with age). Get in touch with us today to get the barrel rolling on your next wine labeling project. 

*after artwork approval