When it comes to getting your product to the market, you’ve got to move fast. Materials have been paid for, distribution deals have been negotiated, and customers are waiting. Once you’ve selected your packaging containers and designed artwork for your labels, the last thing on your list is calling up your label printer and placing your order. Technically that’s true, once you’ve designed the label and picked out your materials you could go ahead and buy all the labels you’ll need, but there is one last thing that could make your life a lot easier: getting a printed proof prior to finalizing the order. When launching a new product, waiting a couple of days and paying a few extra bucks is probably the last thing on your mind, but there are a few good reasons you should.

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As an architecture enthusiast, I spend a lot of time reading and thinking about buildings. And, over time, I’ve come to understand that a well-designed custom label is like a great work of architecture. Every single aspect of its design works towards the same goal, and the pieces come together to create a whole much greater than the sum of the parts. So how does your package become the Falling Water of digital labels? How can you become the le Corbusier of labeling design? Well, I’ve developed this four-step framework that can, perhaps, help you create your masterpiece.

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