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What are Embossed Labels?

Who doesn’t want their labels to stand out on the shelf? The aesthetic appeal of a label plays a crucial part in whether people will purchase your product. Fortunately, embossing is one printing method that can make your labels stand out, both figuratively and literally.

Label embossing is a special technique that presses specific designs into your labels, thus making them actually “stand out” from the typical flat label surface. This capability is a popular feature for a variety of products, such as wine labels, health and beauty labels, and other options.
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What Does It Take to Get Your Beer Bottle Labels Ready for Digital Printing?

When it comes to getting a label made for your beer, there are a few steps you need to take before you can get your packaging in order. Here’s a step-by-step guide for working with a digital label printing company.
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Where Can I Find a Beer Label Designer?

Even a tasty beer can fail if nobody buys it. The craft beer market is growing rapidly, with global data company Nielsen citing that craft sales are up more than 65 percent in the past five years. If you want a nice slice of that multi-billion-dollar pie, you need to make sure your product stands out in a very competitive crowd.

Your beer label is going to be the first thing shoppers will see, so you need to attract their eyes before you can convince their taste buds to go on a second date. A professional beer label designer can create a label that not only sticks out on shelves, but also allows you to tell a story about the beer that you’ve carefully crafted.

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5 Hot Foil Label Designs We Love

One of the things we love most about our job is that we work directly with some of America’s best packaging designers. The most successful projects are a collaborative effort between the brand owners, designers, and packaging vendors to make products that capture the customer’s interest and imagination. These projects use a variety of decoration techniques like embossing, spot varnishes, and screen printing to achieve a high level of complexity and depth.

Of all the decoration techniques, hot foil stamping stands out as the most effective. At a relatively low cost per piece, gold, silver, and other types of foils can be used to create outstanding, multifaceted compositions very economically. We’ve compiled five hot foil label projects that we had a lot of fun working on to demonstrate the versatility of foil stamping, especially when used in combination with digital printing.

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Craft Spirits Packaging and Label Design Trends

If you are in the craft spirits industry, you know that the competition has gotten more fierce in recent years. More small brewers and distillers are entering the game, and setting yourself apart is the only way to capture a narrow — but rapidly growing — market. While you have to make a smooth concoction to keep loyal customers coming back, sparking that initial interest is a bit more difficult. Unique, eye-catching labels help to garner interest in your brand that can quickly grow into a loyal following.

Here are trends in labeling that you should consider as you decide on the alcohol bottle label design for your craft spirit labels.

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