What Does Die Cut Mean?
⚞ The Highlights:
- Die cutting uses a custom-made die to create labels in any shape you want, letting you match your product’s look and container perfectly.
- Going with die-cut labels can help your brand stand out on the shelf with creative shapes and interesting contours.
- While die cutting can involve extra setup steps and costs, careful planning can make it a practical choice for showcasing your product’s design.
Die cutting is a broad term that you may have heard your label printer and converter throw around quite a bit, especially if you have uniquely shaped packaging or an intricate logo. While you certainly don’t need to be a die cutting expert – that’s what we’re here for – it helps to understand the basics of die cutting so that you know what you may or may not be able to do. Below, we’ll provide a basic overview of the die cutting process, its meaning, as well as some considerations for designing a label with a custom shape.