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A Guide to Water Bottle Labels: Material, Application, and Print Quality

Selecting the right custom labels for water bottles is about finding the right mix of looks, durability, and functionality. The right label can turn a simple bottle of water into a brand that consumers buy again and again.

Don’t think branding and packaging matters for a product as simple as water? Well just ask Fiji, LifeWtr, or Liquid Death, whose products rise above the expectations for just a bottle of water.

In this guide, we’ll walk through three areas to consider when choosing your custom labels: materials, adhesion and application, and print quality. These elements form the foundation of successful water bottle labeling strategies.

Material Choices for Bottled Water Labels

Choosing a material for your water bottles isn’t as simple as other products. Water bottles endure a wide variety of environments, from the hot temperatures of shipping trucks to cold refrigerators and buckets of half-melted ice.

Let’s take a look at some of the most popular material options.

Vinyl

Known for its robustness, vinyl stands up to moisture and wear-and-tear like a champ. Ideal for bottles that will see outdoor use or frequent handling, it combines longevity with vibrant print quality. Here are some of the characteristics that make vinyl an ideal label material for water bottles:

  1. Durability: Vinyl is highly durable and resistant to damage like tears, scratches, and abrasions.
  2. Water Resistance: Vinyl is water-resistant, so the label won’t deteriorate or peel off when the bottle gets wet.
  3. Flexibility: Vinyl is flexible, which allows it to conform easily to different sizes and shapes of water bottles.
  4. UV Resistance: Vinyl labels can be treated to withstand exposure to sunlight without fading or discoloration.
  5. Print Quality: Vinyl provides a smooth and clear surface for printing, allowing for high-quality, vibrant, and precise graphics in your labels.
  6. Adhesive Quality: Vinyl labels can be coated with various types of adhesives (we’ll touch on this later).

BOPP (Biaxially-Oriented Polypropylene)

A powerhouse in resisting water and oil, BOPP (sometimes known as “waterproof film labels”) is perfect for water bottles that need to maintain their look under wet conditions. Its flexibility makes it suitable for various shapes and sizes of bottles.

BOPP has many of the same characteristics that vinyl, including moisture resistance, durability, print quality, and cost-effectiveness, though there are a few differences:

  1. Chemical Resistance: BOPP is resistant to a wide range of chemicals, which can be helpful if your water bottles may come in contact with oils, greases, or other substances.
  2. Temperature Resistance: BOPP performs well in different temperature ranges—for water bottles that might be stored in extreme temperatures, from freezers to hot cars, this can be an added benefit.
  3. Clarity and Gloss: BOPP films can be manufactured to be crystal clear or with a high-gloss finish.
  4. Recyclability: BOPP is a type of polypropylene, which is recyclable. This makes BOPP labels a more environmentally friendly option compared to some other plastics.
  5. Cost-Effectiveness: Vinyl is a cost-effective option for producing labels, making it a popular choice when balancing looks with budget considerations.

PET (Polyester)

For those seeking strength plus clarity, PET materials offer superior resistance against water and UV rays—ensuring your label stays sharp and doesn’t fade over time. Once again, you’ll see similarities between PET and both vinyl and BOPP, but there are some key differentiators:

  1. Dimensional Stability: PET maintains its dimensions and does not shrink or stretch once applied, helping maintain the quality and appearance of the label over time.
  2. Sustainability: PET is also recyclable, which can appeal to eco-conscious consumers.

Finishing Options

While the label material is one part of the equation in protecting against the elements, label finishing can add not only protection, but extra visual appeal. Here are some of the options:

  • Lamination: A clear plastic film is applied over the label, providing a protective layer and shielding the label from water, dirt, and UV rays. Lamination can come in gloss, matte, or satin finishes.
  • UV Varnish: A UV varnish is another way to protect the printed area of the label or sticker from fading and wear. It also adds glossiness to the label, bringing out the vibrancy of colors. UV varnish can also be applied to selected areas (spot UV) for adding emphasis and texture contrast on specific parts of the label.
  • Foil Stamping: This finishing process applies a metallic foil to the label to create a shiny effect. Foil stamping can be used for logos, brand names, or any elements where you want to catch the light and draw attention.
  • Embossing and Debossing: These techniques create raised (embossed) or recessed (debossed) images on the label. They add texture and physical feel to the label.
  • Thermal Coating: For labels that might be exposed to wide temperature ranges, a thermal protective coating can be applied to help resist the effects of high heat or freezing.

Water bottle label options

Application and Adhesion

Stickiness is not just about glue—it’s about labels staying put under various conditions. Here’s what you need to know to make sure your labels stay put under varying conditions:

Types of Adhesives

There are numerous adhesive choices for labels, but for water bottles, it boils down to finding an option that sticks well to plastic, metal, or glass surfaces. Each material interacts differently with adhesives:

  • For Plastic: Look for adhesives designed specifically for synthetic surfaces which can bond firmly without peeling.
  • For Metal: Opt for stronger glues capable of handling smooth, non-porous surfaces.
  • For Glass: Choose water-resistant label adhesives since condensation can be a common issue.

Facing the Elements

Temperature fluctuations and moisture exposure are two big challenges in maintaining adhesive effectiveness:

  • High heat can weaken some adhesives causing them to lose their grip. Acrylic adhesives are generally more resistant to temperature extremes, making them a better choice than rubber-based adhesives.
  • Constant exposure to water demands waterproof or at least highly water-resistant glue formulations. Once again, acrylic adhesives make for a better choice for moist environments compared to rubber-based adhesives.

Water bottle label

Permanent Adhesives vs. Removable Adhesives

When choosing between permanent and removable adhesives, it’s important to think about the intended use of the water bottles.

Permanent adhesives offer a strong, lasting bond that is ideal for most water bottles intended for long-term use or exposure to wide temperature ranges, frequent handling, moisture, and temperature variations.

On the other hand, removable adhesives provide the flexibility to peel off labels without leaving residue, which may be better for promotional items, temporary labeling, or for consumers who prefer a label-free bottle after purchase. Removable adhesives are also ideal where the label needs to be removed cleanly, such as in reusable water bottles that might be repurposed or recycled.

Print Quality

Not everyone gets as excited about the details of printing as we do, so here are some tips to evaluate a label printer based on print capabilities and quality:

  1. Resolution: The resolution of a printer, measured in dots per inch (DPI), will determine how sharp and clear images and text appear. Higher DPI values produce finer detail, which is essential for labels with intricate designs or small text.
  2. Color Accuracy: The printer’s ability to accurately reproduce colors is important for maintaining brand consistency. At Blue Label, our HP presses can achieve accurate PANTONE emulations up to 97% using additional HP Indigo Electroinks (orange, violet, and green). 
  3. Print Speed: While not directly affecting label appearance, faster printers can handle larger batches of labels more efficiently.
  4. Ink Type: The type of ink used by the printer can impact both the quality and durability of the print. For water bottles, it’s important to use inks that are water-resistant and fade-resistant. UV inks and solvent inks are commonly used for their durability and color quality.
  5. Label Material Compatibility: The printer must be compatible with the specific materials used for your labels, such as vinyl, BOPP, or PET. Different materials may require different types of inks or printing technologies to achieve the best results.
  6. Finishing Capabilities: At Blue Label, we offer built-in finishing options like lamination, die-cutting for different label shapes, and foil stamping.
  7. Printer Technology: The type of technology used by the printer affects print quality and suitability for different label types. Blue Label uses digital printing, which offers the highest image quality, a wide range of colors, and the ability to print even small runs at a cost-effective price.
  8. Software and Integration: The software that accompanies the printer should offer color management tools that allow for precise control over the color of the labels.

Sustainability Considerations

Let’s face it, plastic water bottles are a significant contributor to global waste and pollution. A study in Science Advances reported that only 9% of all plastic ever produced has been recycled, with the rest accumulating in landfills or even the natural environment (including bodies of water).

While you can’t control what consumers ultimately do with your bottle water, you do have options for more eco-friendly and sustainable label options.

  • Sustainable Materials: Materials like BOPP or PET are known for their durability but also their recyclability. Beyond these options, there are label materials made from recycled content or even biodegradable.
  • Eco-Friendly Inks: Certain water-based and soy-based inks can be eco-friendly choices as they emit fewer VOCs compared to traditional inks.
  • Printing Technology: Digital printing technology is generally more eco-friendly than traditional printing methods because it requires less energy, wastes less ink, and eliminates the need for plates and chemicals common in conventional printing methods.
  • Removable Labels: Adhesives that allow for easy label removal make the recycling process much easier.

The Cost of Water Bottle Labels

Depending on your product, you may be looking at high-end labels with premium materials and advanced finishing techniques, or you may be considering cost-efficient materials that showcase your brand without fading or peeling.

Here are some factors to consider when evaluating the cost of custom water bottle labels:

  1. Material Selection: Opting for materials that offer a mix of durability and visual appeal at a reasonable price point can help reduce costs.
  2. Print Methods: Digital printing eliminates the need for expensive plates and setup costs, making it ideal for both short runs and larger production runs.
  3. Forecast Needs: Estimate your label requirements accurately to leverage quantity discounts without overstocking.

Get Started

Explore Blue Label Packaging’s label printing options and finishing techniques. Our experts will guide you in selecting the right label face stock, adhesive, and printing method to withstand moisture, temperature changes, and sun exposure. From durable vinyl to flexible film labels, we’ll guide you to the perfect label or sticker for the job.

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What Is Biaxially Oriented Polypropylene (BOPP) and Why Is It Good For Product Labels?

Choosing a label for your packaging is a big deal. You need something that sticks out, but also sticks on. Enter biaxially oriented polypropylene, or BOPP for short.

It’s a to-go choice for several food and beverage, beauty, household, and even medical equipment brands. But is it the right choice for your products? Let’s walk through the benefits of BOPP, its applications, options, pricing, and customizability.

Understanding BOPP 

Considering how commonly it’s used, you’ve probably passed by BOPP labels a million times at the store. BOPP is a type of plastic film commonly used for product labels. In simple terms, it’s a durable, clear material that’s been stretched in two directions during manufacturing. This stretching process enhances its strength and clarity.

Benefits of Choosing BOPP Labels 

Ask a brand using BOPP for their product labels why they prefer it, and they’ll tell you it’s highly versatile. These are some of the benefits that make BOPP the perfect fit for product labels. 

BOPP is Durable 

Many packaging and labeling professionals consider BOPP to be one of the most durable label options available. It’s not susceptible to common problems affecting different labels like peeling, wrinkling, and lifting. Whether you use them on jars, bottles, or tubes, BOPP can last a long time. 

BOPP is Resistant to Moisture, UV Light, and Oil

Because BOPP labels are durable and made from plastic, they can resist most types of liquids. Something spills or splashes on your label?  It won’t smear the writing on the label if you’re using BOPP. 

Meanwhile, BOPP’s moisture and solvent resistant qualities make it a great choice for household products people keep in their bathrooms and kitchens. BOPP is also acid resistant, which makes it suitable for food and beverage product packaging. You won’t have to worry about products containing tomatoes, coffee, condiments, or citrus, which have a low pH content, degrading or discoloring your BOPP labels.

BOPP Labels are Ideal for Printing

The polymer film used for making BOPP labels accepts both water and solvent-based inks, giving you more options when choosing effects for your labels. Ink adheres well to BOPP because it goes through several treatment steps to improve its printability. The final treatment also improves the ink’s ability to stick to the label material.

Sauces and seasoning products with custom labels and packaging

BOPP is Flexible 

Another interesting aspect of BOPP is its flexibility, which makes it easy to apply on rounded and flat surfaces with ease. And since it’s very thin, BOPP labels can look as though they’re directly printed onto their container. 

BOPP Applies to Glass, Plastic, and Metal 

BOPP is compatible with all types of packaging containers commonly used for consumer goods. From metal cans and glass jars to plastic containers, the right combination of BOPP film and adhesive is sure to stick. 

BOPP is Compatible with FDA Food Packaging Requirements 

Food labels made from BOPP film are FDA compliant as long as they mention the following: 

  • A statement of identity 
  • Net quantity of contents
  • List of ingredients 
  • Name of manufacturer, packer, or distributor.

BOPP labels designed and manufactured by companies like Blue Label Packaging meet FDA compliance standards for food packaging. 

BOPP is an Affordable Label Choice 

When it comes to cost, BOPP is more affordable than options like PET, while giving you the same level of durability and moisture resistance. While paper labels are cheaper to produce, they might not last as long, making BOPP a cost-efficient alternative. 

Different BOPP Label Options 

You don’t have to settle for a simple, generic label when you choose BOPP film. Here are some of your available BOPP label options: 

Pressure Sensitive Labels on honey jars

White BOPP Labels 

Though BOPP film labels come in different options, white is the most common choice. It’s used in the health and beauty, personal care, and cosmetic industries. You’ll also see white BOPP labels on food products by companies looking to make their branding stand out. 

Clear BOPP Labels 

Transparent BOPP labels can give your product a sleek, no-label look, and is often used on beverages, household products, specialty foods, and cosmetic products. It has the same moisture resistant qualities of white BOPP, except that it’s almost invisible. 

Wine bottles with custom pressure sensitive labels

Silver And Gold BOPP Labels 

For a more luxurious appearance, you can also choose silver or holographic BOPP product labels. These have the same capabilities as clear or white labels, but offer a metallic finish. 

Squeezable BOPP Labels

BOPP-squeezable labels are made for product containers that contort with handling, like shampoo, condiment, and lotion bottles. They give you the flexibility, moisture resistance, and durability needed for products that take on frequent handling. 

BOPP Label Applications

BOPP is a popular option for label materials—it offers impressive affordability and durability making it desirable for a wide range of products and industries.

Food And Beverage 

Numerous food and beverage companies use BOPP labels because it’s waterproof, looks great, and is easy to read. It’s durable against acidic foods that might typically leave labels smeared or stained. The flexibility and thinness of BOPP labels make them easy to apply to round surfaces of food and beverage containers. 

Health and Beauty

Packaging for health and beauty items like cosmetics require specific product information on the labels, so protecting against smudging, fading, and tearing is critical. These labels need to hold up in humid and damp environments. BOPP product labels are resistant to water from showers and sinks, oils that come off users’ hands, and the products inside them. 

Choose BOPP Labels for Durable and Attractive Product Labeling Solutions

To sum it up, BOPP film is a versatile solution to labeling your products, whether you operate in the food and beverage, cosmetic, or household goods industry. It’s resistant to moisture, comes in various finishes, and is compatible with glass, metal, and plastic containers. 

If you want to start printing BOPP film labels for your products, contact our team at Blue Label Packaging to request a quote.

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A Guide to Label Durability: Materials, Environments, and Best Practices

Label durability is one of the most important aspects of product packaging. It can influence the label’s functionality and your brand’s overall perception. A weak and flimsy label can make the product look weak and flimsy, too.

Durable labels do more than just resist wear and tear. Choosing the wrong material, adhesive, finish, or even application technique can lead to one of the many stories we’ve heard of labels peeling, tearing, fading, and falling off (like the product below).

But don’t worry, we’ll guide you through making the right choices so your product shows up and stays looking its best.

4 Environmental Factors Impacting Label Durability

It can be rough for a product going in and out of production lines, packing, stocking, and, eventually, your customer’s home. It’s important to consider that you not only want your product to show up gleaming on a shelf or your customer’s doorstep, but you also want a resilient label that lasts.

Understanding how environmental factors affect durability will help you create an ideal label. Let’s start by looking at the four big environmental considerations: moisture and humidity, temperature, UV exposure, and abrasion resistance.

Can labels being exposed to moisture

1. Moisture and Humidity

The Challenge

Moisture can be the end of a perfectly good label design, whether from the product itself or surrounding environments that your products might find themselves in, like bathrooms, kitchens, or outdoor settings.

Moist conditions can lead to adhesives failing, ‘label swelling,’ or degradation of the print on the label. The worst case scenario: compromised product integrity and brand reputation. But moisture-resistant labels can help.

Recommended Materials

  • BOPP (Biaxially Oriented Polypropylene) is highly resistant to moisture, making it ideal for products exposed to moist environments.
  • Vinyl is water-resistant and durable. It’s best suited for products that are frequently exposed to water or stored in humid conditions.
  • Polyester labels are moisture-resistant and excellent for indoor and outdoor use.

Additional Printing and Finishing Techniques

  • Lamination adds a clear laminate over a label that creates a barrier. This adds a step to protect the printed design and ensure the label remains intact even in wet environments.
  • UV coating, while primarily used for protection from UV light, adds a layer of resistance, helping to seal the label’s surface.

Adhesives

If you’re worried about peeling, water-resistant adhesives are the way to go. These types of adhesives are specifically designed to maintain their bond even in the highest moisture environments. This prevents the label from peeling or losing “stick” when exposed to water or humidity.

Beer cans with labels

2. Temperature Fluctuations

The Challenge

Extreme heat, cold, and even rapid temperature changes can compromise your label’s integrity. Conditions like this can lead to adhesive breakdown, label deformation, or fading of printed information. All of this can ultimately affect product presentation and degrade consumer trust.

Shipping through the summer? Heat-resistant labels can be a good solution.

Recommended Materials

  • Polyester (PET) labels are exceptional for both high- and low-temperature environments. This makes them suitable for products that are stored across environments — refrigerated, frozen, or stored in warm places.
  • Polypropylene (PP) labels are highly resistant to temperature variations. They are commonly used for products that move between cold storage and ambient shelves, like certain beverages.
  • Vinyl tolerates temperature extremes well. It’s a solid choice for outdoor products or SKUs that undergo pasteurization.

Additional Printing and Finishing Techniques

Heat-resistant inks are designed to withstand high temperatures without fading or altering. This ensures the label remains legible and intact. Cold-resistant adhesives perform well in low temperatures and can prevent labels from peeling or becoming brittle when exposed to cooler environments.

Adhesives

Sometimes, you have to be prepared for all situations, from extreme freeze to hot and humid. Fortunately, there is an adhesive solution that lends itself to both ends of the temperature spectrum. Temperature-resistant adhesives are designed to remain consistent across temperature ranges, ensuring that the label stays adhered to, hot or cold.

Freezer-grade adhesives are also an option for products that may spend extended amounts of time in below-freezing environments.

 

Kombucha glass bottle and in can with custom labels

3. UV Exposure

The Challenge

Ultraviolet (UV) exposure can pose a number of risks to your label. It can cause fading, material degradation, loss of print legibility, and make bar codes unreadable. Products displayed on bright or sunny shelves or those exposed to sunlight in any part of the supply chain are particularly vulnerable.

Recommended Materials

  • UV-coated paper will go a long way in protecting your label. It is a specially treated paper, treated with a glossy coat and cured using special equipment to add a layer of protection.
  • Polyester (PET) is naturally resistant to UV light. It’s a great choice for outdoor products.
  • BOPP with UV Inhibitors, also known as BOPP UV Resistant, has a film that protects against solar exposure.

Additional Printing and Finishing Techniques

  • UV varnishes applied to a label’s surface add protection against fading and discoloration.
  • Fade-resistant inks are designed to keep colors vibrant over time, regardless of UV exposure.
  • Overlamination with UV Protection includes UV inhibitors using a solvent acrylic adhesive.

Adhesives

There’s an adhesive for every environmental problem! UV-resistant adhesives don’t yellow under UV exposure and have no surface tack at room temperatures.

The other option is acrylic-based adhesives — one of the only options that is inherently UV resistant. Acrylic adhesives are known to keep their bond strength even under UV light exposure.

Cans that are packaged together in cardboard

4. Abrasion

The Challenge

Whether we like it or not, products may see some wear and tear in the supply chain and under regular consumer use. Wear or abrasion during shipping and handling can affect the appearance and functionality of products before they even get to a shelf.

Worn-off instructions or barcodes can cause significant problems. Fortunately, these issues can be mitigated with the strategic use of durable materials and consideration toward finishes.

Recommended Materials

  • Vinyl is a tough material that gives excellent resistance to tearing and abrasion.
  • Polyester (PET) is durable, resistant to wear, and offers great abrasion resistance.
  • Polyethylene (PE) is flexible and resistant to impact. This makes it ideal for products that might be squeezed during handling, like cosmetics, kitchen, and bathroom products.

Additional Printing and Finishing Techniques

  • Scratch-resistant coating gives an extra layer of protection against scuffs from rubbing or abrasion.
  • Durable laminates with added thickness, like polypropylene (PP), can add an extra layer of protection against physical damage.

Adhesives

Pressure-sensitive adhesives with abrasive grit provide a strong initial tack that will hold and not shift under the rigors of transportation. This will ensure that labels stay on, even under stress.

Label Varnishes

Like different kinds of lamination, there are a few varieties of label varnishes also available to protect your label and even enhance your design. Varnishes are a great finishing technique that helps defend against scuffs, scratches, water damage, and fading while giving better overall longevity.

Common options include:

  • Gloss varnish
  • Matte varnish
  • Soft-touch or textured finishes

Label Application Considerations

Curing Time

Give it time—it’s important to allow sufficient time for your label’s adhesive to fully bond before exposing the product to extreme environmental conditions — especially extreme heat. Following the recommended curing times will result in maximum adhesion strength.

Typically, manufacturers recommend a curing period ranging from 24 to 72 hours, depending on the type of adhesive used and the environmental factors involved.

Apply in a Controlled Environment

Applying labels in a controlled environment where temperature and humidity are kept within recommended ranges can significantly aid the curing process. This ensures that labels perform reliably throughout their intended lifespan.

Get Durable Labels for your Products

Ready to invest in eye-catching, durable product labels? Contact us today to check out our materials, get a sample pack, or request a quote.

 

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How to Choose a Craft Beer Label Printing Company in 2024

Finding the perfect labels for your craft beer can be challenging. With so many printing companies to choose from, it can be difficult to identify one that truly understands your unique durability, design, and customization needs. We’ve worked with thousands of breweries and craft beer makers in your position.

Don’t sweat it. This guide is packed with tips to help you identify a printing partner who gets your brand and makes your beer stand out.

We’re covering the essentials: understanding materials and techniques, how to weigh costs, figuring out order sizes, and making sure your labels stay compliant. Plus, you’ll get a cheat sheet of questions to ask printers, making your decision-making process a whole lot smoother.

Cans with custom labels

Understanding Your Custom Beer Label Needs

Successfully choosing a printing partner starts with identifying your goals. Consider the following:

Identifying Your Goals

Start with the end in mind—your goals will likely include brand recognition, cost efficiency, durability, legal compliance, and customer engagement. These will help potential partners understand how to strategically design custom labels aligning to your specific needs. Here are some tips:

  • Brand Recognition: Share style inspirations or designs to collect feedback.
  • Cost Efficiency: Provide expected order volumes for advice on printing options that match your budget.
  • Durability: List product varieties like beers, seltzers, and ciders that require durable wet labels. Communicate the different environments that your product might have to endure.
  • Legal Compliance: Specify label content needs like government warnings supporting industry compliance (tip: we can help with this).
  • Customer Engagement: Discuss target demographics and labeling ideas to captivate them.

Decide What’s Most Important

Like any major business decision, it’s important to determine what matters most, whether it’s exceptional customer service, competitive pricing, the ability to create standout labels, conveying your brand story, eco-conscious materials, or a combination of those.

  • Standout Label Designs: Will custom shapes, special effects like foils or specialty printing techniques be featured? Determine must-have aesthetics.
  • Storytelling Through Labels: What brand narratives do your labels need to convey? Share themes inspiring designs.
  • Eco-conscious Practices: Do you require sustainable printing methods and materials? Ask about green production options.
  • Customer Service: How important is an expert team available for technical support? Assess level of involvement expected.
  • Printing Cost Factors: Will you print high volumes for cost efficiency or need flexibility for small batch prototyping? Request rate breakdowns.

Comparing capabilities in key areas helps identify ideal printing partners matching must-haves. Weigh whether you will compromise on certain preferences if strengths align well in other dimensions.

Custom bottle label with metallic foil and embossing

Key Considerations in Choosing a Craft Beer Label Printing Company

Choosing the Right Materials

When assessing the quality and materials capabilities of a printing partner, breweries should evaluate factors like durability, material options, and print quality.

The choice of material for your craft beer labels plays a significant role in their overall look, feel, and durability. Here are some considerations to keep in mind:

  • Water-Resistant Materials: Given the conditions that craft beer bottles and cans are often subjected to, from ice buckets to refrigerators, selecting water-resistant materials is crucial. Options like BOPP (biaxially oriented polypropylene) and vinyl offer excellent moisture resistance, ensuring your labels remain intact and visually appealing, no matter the environment​​.
  • Durability Against Moisture and Cold: It’s not just about water resistance; the material should also withstand cold temperatures without losing its integrity. Materials that can endure these conditions without peeling off or getting damaged are vital for maintaining a pristine look from the brewery to the consumer’s hand​​.
  • Aesthetic and Texture Options: Beyond durability, the material of your label affects its aesthetic appeal. Matte, gloss, and satin finishes can dramatically alter the look and feel of your labels. Each finish has its own way of interacting with light and can complement the design of your label to make colors pop or provide a sophisticated understated look.
  • Eco-friendly Options: With a growing emphasis on sustainability in the craft beer industry, considering eco-friendly label materials can resonate with your target audience’s values. Materials like recycled paper or biodegradable films can significantly reduce your brand’s environmental footprint while maintaining high-quality aesthetics.

Label Sizes and Shapes

Standard label sizes and shapes have evolved, largely influenced by the industry’s most common container types and sizes. For example, a typical beer bottle label might measure around 3.5 inches wide by 4 inches high, offering ample space for branding, artwork, and necessary information without overwhelming the container​​. Similarly, can labels often wrap entirely around the vessel, providing a 360-degree canvas for design creativity and brand messaging.

However, the “standard” is not one-size-fits-all. Different bottle and can dimensions, such as slim cans or larger bomber bottles, require tailored label sizes to ensure a perfect fit. The key is understanding the dimensions of your specific containers and how much of that space you want your label to cover.

Going Beyond Standard Options: The Case for Customization

While standard labels serve many brands well, the craft beer industry thrives on uniqueness and personality. Custom labels—those that break the mold in terms of size, shape, and application—are becoming increasingly popular for craft brewers looking to differentiate their offerings.

  • Embracing Unique Shapes: Custom-shaped labels can mirror the contours of unusual bottle or can designs, create visual interest, and enhance shelf appeal. From sleek, minimalist labels that hint at the contents to intricate, die-cut shapes that tell a story, the possibilities are limited only by imagination.
  • Considering Wraparound Labels: For cans, a full wraparound label maximizes the available design space, allowing for bold, engaging visuals that attract attention from every angle. This approach (often called shrink sleeves) can be particularly effective for limited edition releases or flagship brews that deserve extra emphasis.
  • Size Matters for Compliance and Clarity: When considering custom sizes and shapes, it’s essential to remember regulatory requirements for labeling alcoholic beverages. Every label must have space for mandatory information, including alcohol content, volume, and manufacturer details, without compromising readability​​. Balancing creative aspirations with these requirements is key to a successful label design.

Tips for Choosing the Right Label Size and Shape

  1. Start with Your Container: Measure your bottles or cans carefully, considering curves, necks, and any other features that might influence label adhesion and appearance.
  2. Reflect on Your Brand’s Personality: Let your label shape and size be an extension of your brand story. Are you bold and avant-garde, or classic and traditional? Your label can reflect this.
  3. Consult with Design and Printing Experts: Professionals in label design and printing can offer valuable insights into what works well for different types of beers and containers. They can also provide templates or guidelines to help visualize your ideas.
  4. Experiment with Mockups: Before finalizing your design, use digital or paper mock-ups to see how your label will look on the actual container. This step can help identify potential issues with size, shape, or legibility before you commit to printing.

Cost and Scalability

For breweries and craft beer makers, understanding the costs and scalability options of label printing is critical for both startup ventures and established brands. You’ll want to take into account factors such as minimum order quantities, volume discounts, the flexibility of printing across multiple SKUs, and the efficiency of re-ordering processes.

Understanding Pricing Models

Label printing costs can vary widely depending on several factors, including material choices, print techniques, label size and shape, and the complexity of the design.

Most providers use a pricing model that decreases the unit cost as the order quantity increases, rewarding larger orders with better per-label pricing. However, the starting point and scale of these price breaks can differ between providers, making it important to get detailed quotes for various order sizes​​.

Minimum Order Quantities and Volume Price Breaks

  • Minimum Order Quantities (MOQs): Many label printing companies set MOQs to ensure profitability. For craft breweries, especially those in the startup phase or with a rotating selection of small-batch brews, finding a provider with low MOQs can be crucial. Understanding a provider’s MOQs will help you determine if they’re a good fit for your production scale.
  • Volume Price Breaks: Volume discounts are a key consideration when planning your label orders. Providers typically offer price breaks at certain thresholds, which can significantly impact your cost per label. When comparing providers, ask for a detailed breakdown of pricing tiers to understand where these breaks occur and how they align with your anticipated order volumes.

Scalability and Flexibility for Multiple SKUs

Craft breweries often produce a wide range of beers, each requiring its own label design. Some key considerations include:

  • Flexibility Across SKUs: Look for providers that offer flexibility in aggregating different label designs to qualify for volume discounts. This can be particularly beneficial for breweries that want to print similar designs for multiple SKUs without the need to place large individual orders for each.
  • Digital Printing Advantages: Digital printing technology offers significant advantages in terms of scalability and flexibility. It allows for cost-effective short runs and easy updates to designs without the need for new plates or setup fees, making it an excellent option for breweries with a wide variety of labels​​.

Ease of Re-Ordering

The ability to quickly and easily reorder labels as needed is essential for maintaining inventory levels and responding to demand fluctuations. Consider providers that offer streamlined re-ordering processes, possibly through online platforms, which can save time and reduce the time to re-order.

Comparing Prices and Making Informed Decisions

When comparing label printing providers, consider the following steps to ensure you’re making an informed decision:

  1. Request Detailed Quotes: Obtain quotes for various order sizes, including the costs for different materials and print techniques. This information will help you understand the full scope of potential expenses.
  2. Evaluate Total Cost: Look beyond the sticker price to consider other factors like setup fees, design services, shipping costs, and lead times, which can all affect the total cost.
  3. Consider Long-Term Needs: Choose a provider that can scale with your brewery. A company that offers competitive pricing for small orders but also has the capacity to handle larger volumes efficiently can be a valuable partner as your business grows.

Turnaround Time and Reliability

For breweries and craft beer makers, timing can be everything. Whether you’re gearing up for a seasonal release, restocking a bestseller, or launching a new brew, the turnaround time for getting your labels can significantly impact your operations. You’ll want to consider everything from artwork approval to set up, printing, and shipping to help you plan effectively and avoid unexpected delays.

The Components of Turnaround Time

Turnaround time in label printing is influenced by several key stages, each contributing to the total time from placing your order to receiving your labels.

  1. Artwork Approval: The process begins with your design. Once you submit your artwork, the printing company will review it to ensure it meets technical requirements for printing. This stage includes checking the resolution, color specifications, and any potential issues that could affect print quality. Delays can occur if revisions are needed, so submitting artwork that already adheres to the provider’s guidelines can speed up this phase.
  2. Pre-Production and Setup: After artwork approval, the project moves into the pre-production stage. For traditional printing methods, this may involve creating plates or screens, which can slow down the process. Digital printing, on the other hand, typically requires less setup time, making it a faster option for smaller or more time-sensitive orders.
  3. Printing: The actual printing time varies depending on the complexity of your labels, the quantity ordered, and the printing technology used. Digital presses can produce labels relatively quickly, while traditional methods may take longer, especially for large volumes or intricate designs.
  4. Finishing and Quality Checks: Post-printing, labels undergo finishing processes such as cutting, laminating, and possibly applying adhesive. Quality assurance checks are also conducted to ensure the labels meet the brewery’s and the printer’s standards. This stage is crucial for delivering a high-quality product but can add time to the overall process.
  5. Shipping and Delivery: Finally, the completed labels are packed and shipped to your brewery. Shipping time depends on the distance between the printer and your location and the shipping method chosen. While expedited shipping options can reduce wait times, planning for standard shipping times in your overall timeline is wise.

Label printing employees

Tips for Optimizing Turnaround Time

  • Provide Ready-to-Print Artwork: Ensuring your designs meet the printer’s specifications from the start can significantly reduce delays during the artwork approval stage.
  • Communicate Your Timeline: Be upfront with your printing provider about your schedule. Some companies can accommodate rush orders, but clear communication is key to aligning expectations.
  • Consider Shipping Logistics: Factor in shipping time when planning your label order timeline, especially if you’re located far from the printer or if the labels are being shipped during busy seasons.

Questions to Ask Potential Beer Label Printing Providers

To ensure you partner with a label printer that meets your needs, here are some questions to guide your selection process, informed by insights from our own label experts.

1. What is your experience with craft beer labels?

Understanding the printer’s experience in the craft beer industry can give you insight into their familiarity with common challenges and specific requirements, such as resistance to moisture and cold, adherence to regulatory labeling standards, and the ability to produce high-quality, eye-catching labels.

2. Can you provide samples of your previous work?

Asking for samples allows you to assess the quality of the printer’s work firsthand. Look for clarity, color accuracy, material quality, and the overall finish. Samples can also inspire your own label designs and help you gauge the printer’s capabilities in delivering the visual impact you aim for.

3. What printing technologies do you use?

Inquire about the printing technologies available, such as digital, offset, or flexographic printing. Digital printing offers more flexibility, producing vibrant colors, detailed designs, and cost-effective short runs without the need for expensive setup fees, making it an ideal choice for breweries.

4. How do you ensure label durability and compliance?

Given the conditions beer bottles and cans must endure, from refrigeration to moisture exposure, it’s crucial to ask about the materials and finishes used to ensure label durability. Additionally, confirm that the printer is knowledgeable about the regulatory requirements for beer labeling to ensure compliance with legal standards.

5. What are your minimum order quantities and volume discounts?

This question is vital for budgeting and planning purposes. Understanding the minimum order requirements and how volume discounts are structured can help you optimize your orders for cost efficiency, especially important for smaller breweries or those with a wide variety of products.

6. How do you handle design and artwork preparation?

Some printers offer in-house design services or assistance in preparing your artwork for printing. Asking about these services can be particularly beneficial if you don’t have a dedicated designer on your team or if you need help ensuring your designs are optimized for printing.

7. What is your turnaround time, and how do you handle rush orders?

Knowing the expected turnaround time helps you plan your label ordering process in sync with your production schedule. It’s also wise to ask about the process for rush orders, should you need labels more quickly than anticipated.

8. Can you accommodate special requests or unique label features?

If you’re interested in unique label features, such as foil stamping, embossing, or using eco-friendly materials, ask if the printer can accommodate these requests. Special features can make your labels stand out but may require additional planning and cost.

Finding the Perfect Beer Label Printing Company

Finding the right custom label printing company for your craft beer involves more than just comparing prices and reviewing samples; it requires a deep dive into understanding each provider’s capabilities, technologies, and commitment to meeting your specific needs.

The right partner will offer the flexibility, expertise, and scalability your brewery needs. Make sure you carefully consider the factors we’ve discussed in this article—material options, cost and scalability, turnaround times, and asking the right questions—and you’ll be equipped to make an informed decision.

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A Comprehensive Guide to Clear and Transparent Product Labels

Sometimes a see-through label is the perfect way to make sure people notice your products. Clear and transparent product labels create a striking look that emphasizes your container – and potentially everything inside of it. When done right, see-through or transparent labels can give alcohol, beauty products, and other types of packaging a clear advantage over the competition.

Of course, the key phrase here is “when done right.” There are some issues that can occur without proper planning. However, planning ahead for these factors can help you attain a stunning look for your labels. Here are some things to consider when investing in a clear or transparent label.

Custom beverages with clear labels

Why Clear and Transparent Labels

Clear packaging and transparent product labels are piquing the interest of brands seeking to elevate their product’s appeal. Consumers are also drawn to transparent labels as they give products sleek, modern styling and allow you to see the contents inside.

Which Products Are Best Suited for Clear and Transparent Labels?

Clear and transparent labels allow certain products to highlight visual aspects that appeal to buyers:

  • Beverages – Clear bottles and labels showcase juice pulp, fruit, and appealing liquid colors.
  • Foods – Seeing ingredients like jams, sauces, and frozen fruits maintains their fresh aesthetic and communicates homemade appeal.
  • Health/beauty – Showcasing product colors, shimmer, or even skin tone matching helps drive interest and purchases.

Compatibility with Different Containers and Materials

If you want clear or transparent labels, you’ll need to use some type of film material, such as a BOPP – after all, there is no see-through paper label material. Since you’ll need a film, you’ll also want to add a laminate or varnish to protect your label from scratches and other damage. In terms of what type of film is best, it largely depends on your container.

Identifying the right clear label material really comes down to what your container is meant to do. If you need a label for a squeeze bottle, you’ll want a material like MDO that’s meant for flexible containers. More rigid containers like glass bottles may lead you to crystal clear films so that you can showcase your product, such as labels for spirits and other higher-end products. These details can help a label printing company identify which material is best for your specific situation.

Design and Color Considerations

While transparent labels offer creative potential, they also come with unique design considerations compared to other label types and materials. Knowing how to design for clear labels is important—here are some tips:

Color Considerations

Label colors will blend with any visible background hue from bottles or contents behind them. For example, red label graphics on a blue bottle will shift purplish. To control for this:

  • Put white ink layers behind label design elements to blank out backgrounds. Multiple layers may be required to fully block out bold container colors.
  • Test print label proofs applied to sample bottles and contents to preview results of transparent inks blending with visible hues. Adjust colors accordingly.

At Blue Label, we can generate physical label samples for testing on the actual containers. Proofs provide visibility on exactly how custom graphics and chosen colors will render prior to final printing approval and full purchase. Leverage proofs to lock in ideal transparent label results.

Custom food jars with clear labels

Size and Shape Considerations

Clear label materials open up a new world of options for packaging designs compared to paper labels. Consider unique sizing and die cuts to maximize visibility and shelf appeal.

  • Non-Standard Dimensions – Move beyond standard label sizes to precisely fit the exact contour of any bottle, jar or container shape. Height, width, corners and more can all be customized.
  • Rounded Corners – Softly rounded or dramatically shaped label corners complement curved containers like wine bottles or cosmetic jars.
  • Die Cut Shapes – Laser die cutting creates labels shaped like logos or abstract art forms.
  • Placement – Unconventional label dimensions or transparent cut-outs enable brands to feature multiple interactive front, back, side and neck labels for expanded real estate to showcase ingredients and tamper-evident seals.

Overcoming Challenges

  • Dark bottle colors can restrict label artwork shades visible through the reverse side. Accentuate with colors optimized for contrast.
  • Details can get lost on shiny materials. Employ techniques like patterns, outlines, and pronounced fonts.

Telling Your Brand Story

With thoughtful design, transparent labels artfully showcase what’s inside a bottle or container while allowing complimentary creative embellishments:

  • Feature appetizing food close-ups “suspended” in clear jars or containers.
  • Use vibrant label colors and graphics to play up appetizing liquid hues visible through clear bottles. White ink pops!
  • Print artistic patterns, abstract shapes or product sketches directly onto see-through materials.

A reputable label printer can provide guidance to overcome aesthetic hurdles while unlocking innovative ways clear labels enhance presentation.

Cost Considerations

While visually striking, transparent label materials and specialized printing can carry higher costs than other label materials. Consider these factors:

Label Material Differences

Common transparent label materials:

  • BOPP (Biaxially-oriented polypropylene) – Glossy polymer film adaptable for complex shapes.
  • PET (Polyethylene terephthalate) – Crystal clear polyester often used for health/beauty.
  • HDPE (High-density polyethylene)- Strong moisture-resistant film.

These plastic films generally cost 10-30% more than paper label materials of the same size, but they enable 360° visibility of contents.

Printing Differences

Precision registration (lining up) of multi-color transparent label graphics also demands specialized printers and operator expertise. Metallic inks, custom mixing for passthrough hues, and other special embellishments increase print complexity and associated setup and per label expenses.

Evaluating ROI

While the upfront material and printing costs may be slightly higher, the return from product differentiation, consumer engagement, and sales gains over time can offset those costs. Conduct pilot studies across different products to measure the impact that different labels and packaging options have on ROI.

Preparing Artwork Files for Clear or Transparent Labels

When providing label artwork files for printing transparent labels, ensure:

Proper File Setup

  • Supply artwork as print-ready PDFs or high resolution PSD/AI files so see-through elements render precisely.
  • Review files at 100% scale and max quality to validate designs before submitting.
  • Activate transparency flattening settings when saving PDFs to properly blend artwork layers.
  • Understand acceptable file formats and ensure your printer performs a design file review before sending your label to print.

Design Considerations

  • Use white ink layers behind designs or apply white label backings so bottle colors don’t alter graphics.
  • Embed or link all fonts and images. Supply high-res photos scaled 1:1 for best clarity.
  • Request test prints applied on sample containers filled with product substitutes to preview final transparent labeling results.

Submitting flawless artwork with visibility-enhancing techniques delivers superior transparent label outcomes that make products shine.

Label Placement and Application

Transparent labels readily showcase any labeled surface imperfections like the following:

  • Air bubbles beneath labels become clearly visible.
  • Fingerprint smudges, debris, and dust is uncovered.
  • The slightest wrinkles or folds stand out.

To avoid issues with see-through labels, consider the following:

  • Utilize clean label application practices minimizing human handling. Employ smooth, automated label dispensers over manual processes when possible.
  • Inspect all transparent labels post-application and re-apply to remedy defects.
  • Ensure label material and adhesives are appropriate for the container, whether it’s a flat surface, a curved surface, or a custom size or shape.

While clear labels beautifully reveal bottle and contents, they also highlight the slightest application flaws which could impact perceived quality. Invest in tight quality controls over label management and equipment. This includes selecting labels with a permanent adhesive that ensures a secure bond to the smooth surface of the container, preventing peeling or displacement that could detract from the product’s aesthetic appeal.

Custom jam labels with clear labels

Find the Right Printing Company for Your Clear Product Labels

Now that you know how to prepare for clear or transparent labels, you still need the right company to help you pull off your see-through vision. At Blue Label, we have the tools and expertise to develop high-quality labels and see-through packaging with your specific needs in mind. You know your products and we know label printing. Together, we can make sure that your labels compliment your products and make people notice your brand.

Ready to wow your customers with eye-catching product labels? Contact Blue Label today to talk to one of our experts about clear printed labels or your next label project.

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4 Ways Labels Improve Consumer Perception of Product Quality

It’s no surprise that the typical consumer is looking to high quality products. The problem is that you don’t have a lot of time to make an impression. Customers take an average of 13 seconds to make a purchase decision, so it’s essential to make sure your goods stand out compared to competing products.

Fortunately, a good product label makes a direct impact on how potential customers view your products. Here are four ways that your labels can improve the perceived quality of your products.

Mind the Materials

Think of your label material as your product’s coat – an attractive topcoat is going to exude more class and luxury than a basic windbreaker. Your choice of label material makes a direct impact in how consumers perceive your product. If you’re aiming to convey the quality of your product, you’ll want to match your product with the right material.

Of course, the right type of “quality” material depends greatly on your product. Some product need to look expensive to present themselves as quality goods, which is why textured and matte-coated paper stocks are excellent choices for wine labels and other products that need to radiate elegance. Meanwhile, a shrink sleeve can create a very professional, 360-degree look that appears very official and clean.

Simply put, your material needs to both look good and match the vibe of your product. By combining those factors, your labels will be set up for a great introduction for customers seeking quality products.

A slection of Me Care products with quality labels.

Color Them Impressed

The right color can help sway consumers to your side. More than 90% of buying decisions are impacted by visual factors. What’s more is that different color choices impact how people perceive your products. By utilizing certain colors in your label design, you can present your product in the right light.

Of course, there are always exceptions based on your particular product and your intended audience. Different genders have varying color preferences, so purple packaging tends to be more effective for women, while men gravitate toward striking black labels. You’ll want to tailor your color choices to your brand, market, and audience, but the right combinations can help you communicate quality before people ever touch your product.

Elevate Your Packaging Through Decoration

A little decoration goes a long way toward people’s perception of product quality. Remember that coat analogy earlier? Decorations are the little touches that enhance your look – tailoring, embroidering, etc. Decorative additions can completely overhaul how people view your product, which is why the following capabilities can help showcase product quality.

Each of these processes allow you to add new, intriguing elements to the look and feel of your label. An embossed pattern or soft touch varnish give customers a different tactile experience. Stamping metallic, holographic, and other foils add a new dimension that takes your packaging to a new level. Adding these extra details takes your packaging beyond that of a simple, boring label. That extra attention to detail isn’t lost on customers.

Eliminate Label Damage and Application Issues

Even the best labels can be derailed by a simple defect. It’s hard to convey quality you’re your label is damaged or has visible application issues. It’s like that proverbial coat we keep mentioning – a visible tear is going to overshadow even the snazziest jacket.

There are a few measures that companies can take to prevent label damage and defects. Print protection plays a pivotal part in proactively protecting product labels. No matter what type of product you sell, any form of friction could damage your design. Add in potential threats like water, oil, and other substances make print protection essential for defending your product labels.

As for application issues like air bubbles, wrinkles, and more, it’s important to work with your label printing and applicating partners to identify potential issues ahead of time. There are plenty of potential reasons for label application defects, so you’ll want to address the following factors.

  • The container – Your container’s dimensions and surface can lead to issues. For example, you may need to properly taper your label or use a specific adhesive for different types of containers.
  • The applicating environment – Factors like temperature, moisture, and potential contamination can all dictate which materials and adhesives will best help you avoid application issues.
  • Liner issues – Different applicators are built for paper or clear liners, so you’ll need to identify which is best suited for your process.
  • Improper storage – It’s best to store labels in a temperature controlled environment based on your specific label. This is especially true for shrink sleeves, as they are more susceptible to potential damage prior to application.

A trio of stunning bottle labels that convery the perception of product quality.

Showcase the Quality of Your Products with Stunning Labels

The right label makes a direct impact on driving consumer behavior, but it takes a good printing partner to turn your designs into a reality. Blue Label combines state-of-the-art digital printing technology with unmatched customer service to enhance your labels and showcase the quality customers want to see in their products.

Want to elevate your product packaging? Contact us today to get the stunning labels and unmatched customer service your products deserve.

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The Cost of Beer Labels: How Does Commercial Pricing Work for Professional Beer Labels?

When it comes time to invest in beer labels, there are a lot of questions you may want to ask your label printing company. Of these, there’s one particular question that every one wants to know: how much will professionally printed beer labels cost?

The immediate answer to that question is, it depends. There simply is no quick answer to how much beer labels cost because every project is so different. Instead, it’s important to have a general understanding of how commercial beer label pricing works and all the factors that can impact the cost of your project.

How Craft Beer Labels are Priced

The main reason why it’s tough to provide a quick custom beer label estimate is that each project is a custom process. Each order is manufactured from scratch, so there are no pre-made products to ‘save’ cost with. Every beer label features an original design and uses different materials per your specifications. At Blue Label, we rarely see a project cost less than $150 total (simply due to the costs associated with setting up equipment) and will scale up depending on your specifications.

Once you do get a beer label estimate, it’s also important to evaluate your investment in understandable numbers. While some people may want to break down cost on a price per unit basis, we find that it’s generally better in print to evaluate your label cost per thousand pieces. This perspective allows you to avoid the fractional cents in per unit costs and helps provide a clearer visual of the sliding scale in total cost. For instance:

A chart that break down beer label costs on a price per unit basis.

**Note: This chart does not reflect any pricing at Blue Label. For demonstration of pricing breakdown only**

So between 1,000 and 2,000, you can get twice the amount of labels for $61.40 more. The ‘Price per Thousand’ (sometimes notated as ‘Price per M’) category is intended to give a more clear ‘apples to apples’ comparison on items that have a small unit price.

The Factors That Impact Beer Label Costs for Craft Brewers

As a digital label printing company, we gather a lot of information to estimate the overall cost for your beer label project. There are multiple factors that can impact your costs. These factors include:

  • Product type
  • Material
  • Size
  • Quantity
  • Multiple versions
  • Lamination / varnish
  • Tooling
  • Decoration
  • Application
  • Variable content

Product type

The very first step in the pricing process is to determine what you want to accomplish with your beer labels. Depending on your product, design, and environment, you may be in the market for pressure sensitive labels, shrink sleeves, double sided labels, or hang tags.

For example, shrink sleeves have a special production process and may require certain quantities to help maximize your invest in them. Meanwhile, pressure sensitive labels have a multitude of material options and decorating capabilities that can be applied to them. Our experts can offer advice on which label type is ideal for your brewery.

Material

Your label material of choice is going to be a notable contributor to your overall label costs. Each label is made with multiple layers that include a top layer (face stock) , an adhesive, and a liner. Some label materials will cost more per linear foot than others, so a more expensive material will lead to overall higher project costs.

When it comes to beer labels, there are two main types of material options: film and stock paper. Films for pressure sensitive labels are a natural choice as they’re more resistant to fluids.

Paper materials can provide a distinct look for beer containers, but can be two to five times more expensive than standard semigloss or white BOPP films. Given that materials make up a significant percentage of your total beer label costs, that distinctive paper material could lead to a cost increase of up to 40 percent overall.

An assortment of materials used for professional beer labels.

Size

The overall size of your label is another major factor for beer label costs. Label size dictates how much material is required. Simply put, the more material we use, the more expensive your label project will be. As such, larger labels can cost more than smaller labels from a raw materials standpoint.

Print layout is also another major factor that can influence label sizing costs. Label materials come in long rolls that are fed through a machine that prints your design onto the face stock of the roll. Depending on the size of your design, you may be able to fit multiple labels across the width of the roll.

By fitting more labels on a roll, you can improve printing efficiency and limit label material waste. This amount of material waste isn’t too noticeable in smaller orders, but a 20 percent difference in material costs is a noticeable change for larger quantities of labels.

Fortunately, there are measures you can take to help maximize space and minimize waste. Work with your designer and printing company to adjust the size of your label, especially if a fraction of an inch is the difference between a 15 to 30 percent bump in material costs. Our Beer Sizing and Dimensions Guide also includes optimal measurements for the most cost-effective sizing for printing your beer labels.

Quantity

The total number of labels printed in a project has a massive impact on your final project price. As expected, projects with higher label quantities will have a higher total cost simply because they consume more material. However, there is a potential for savings that isn’t as straightforward as you may expect.

While digital label printing allows breweries the flexibility to invest in lower quantities of beer labels, higher quantity runs can help you drive down your cost per thousand. Every project includes initial costs to set up the printer, calibrate colors, set up die cutting, and complete other tasks to start the manufacturing process.

Regardless of whether you need 200 or 200,000 labels, we have to go through those same processes. However, that setup time can be amortized much more efficiently over a long print run of labels, which means that higher quantities of labels actually drive down label costs.

While larger quantities can drive costs down, there are some potential cost advantages of buying lower numbers of beer labels. Digital label printing allows you to avoid the hidden costs of labels of obsolescence – regulation changes, brand updates, and other events that can make your beer labels outdated. That flexibility can be very valuable when you’re dealing with future events that could lead to unnecessary label waste.

Multiple versions

One notable cost factor is the ability to group multiple label versions together in a single project. While plate-based printing will require added fees for each label version, digital label printing can group these different labels together as long as there are 500 copies of each.

Maybe you don’t can 50,000 of one flagship… but maybe you do can 10,000 of your top five beers and have some seasonal releases to add in as well. Instead of placing five separate orders of 10,000 labels, digital technology allows you to place one order of 50,000 labels to take advantage of the lower ‘per thousand’ unit cost. Since everything is done digitally, we have the ability to mix and match your various versions into one production run, which helps save on setup and minimize waste.

Lamination / varnish

Every beer label needs some form of print protection. The average beer label is going to face several potential issues. Fluids like water and beer can wreak havoc with paper labels. Shipping and handling can rub off ink without a laminate or varnish layer.

Standard laminates and varnishes aren’t an additional cost, as much as they are something that’s baked into your starting project price. Every film label project is made with some form of laminate, while wine stock papers will require a basic varnish. There are also decorative laminates and varnishes available as well for an additional cost. Finishes such as soft-touch or textured laminates can serve a dual role of protecting your beer labels while adding to the overall look and feel of your packaging.

Tooling costs

Beer label costs may also include tooling fees, but these can vary depending on your label design and how they’re printed. Older printing methods, like offset or flexographic printing, use unique sets of plates to create your beer labels. As such, you’ll need to pay for a new set of plates for every piece of artwork. Digital printing doesn’t require plates, which cuts out those costs and any additional lead time required to manufacture plates.

Custom label shapes can also add tooling costs. Specialized pieces of metal called dies are used to cut specific shapes out of label materials. While digital label printing companies often have a wide range of existing dies, specialty shapes may require a newly manufactured part.

Depending on the size and shape, a new die can cost around $200. Of course, that die will then be freely available for any future label runs. At Blue Label, we have dies for most standard beer sizes in-house and can provide them for no extra cost to our customers. Our Beer Sizing and Dimensions Guide can walk you through the options and provides visual aids.

Decoration

While your choice of material, label size, and total quantity are the three biggest factors for project price, label decoration can add some additional costs depending on your needs. These added features can enhance the look and feel of your beer labels, which can add to your overall price per thousand and lead times based on your desired decoration.

Digital finishing equipment can apply many different decorative elements to beer labels. Foil stamping presses special foils into your material to create a raised image that stands out from other labels. Embossing imprints a special pattern or image into the label material, creating a pattern that consumers can see and feel. Spot varnishes allow you to coat specific parts of your design to make those elements pop. Each of these finishes can help capture consumers’ attention for an added cost.

Application

Your application process can also impact the beer label pricing as well. Your exact application process determines a few different factors:

  • Roll size
  • Unwind
  • Liner

Applicators can require a specific roll size or “Max OD” (Maximum Outer-Diameter). Your application process can determine how big the roll is, which can require more rewinding. Smaller rolls will also require your printing company to break your labels down into more manageable quantities for your machinery. These efforts won’t make for large changes in price for most customers, but they’re another potential reason why you might see an uptick in beer label pricing.

The required unwind can also affect potential cost efficiencies. The unwind determines which edge of the label first comes off the roll. This unwind can change how your printer needs to position your labels during printing. Depending on the dimensions of your label, that new positioning can yield a more or less efficient print layout.

Certain applicating equipment may also require a specific type of label backing. The backing, also called a liner, is the bottom layer of a pressure sensitive label. Applicators have sensors that read the label gaps during application, but certain sensors may only be able to read paper or film liners. As such, you may need to invest in a film liner which could slightly increase your project price if your applicator requires it.

Variable content

Variable data printing is another way that digital label printing allows you to change certain elements in a design without having to create entire new art files. Essentially, variable data printing utilizes a spreadsheet or some other file format to modify a variety of design elements, such as a headline, image, name, or color. Variable data printing can also incorporate variable images and patterns, allowing you to alternate or serialize label designs.

Variable data is a very useful tool for batch numbering, product tracking, or creating individualized items. It does require a good deal of setup and administration, so adding variable data printing to a label can increase costs.

Beer can labels made with a film material, print protection, and other factors that impact beer label costs.

Added Value Opportunities for Beer Labels

While there are several factors that can add to your overall project price, it’s important to also identify potential value opportunities as well. There are a lot of services that won’t show up on your bill, but can make a massive difference for your company. Each of the following factors can not only help your business save time and money, but also spare you from avoidable headaches when it’s time to invest in beer labels.

Artwork prep and readiness

Every beer label starts off as an art file before it’s printed. Unfortunately, there are a litany of artwork issues that can pose problems for your labels. Common concerns like incorrect file formats, low-res images, and improperly built bleeds will lead to problems with printed products without prior attention.

The level of artwork assistance depends on the label printing company. A lot of printers will charge you for that time to make sure your art is ready. Others will provide artwork prep for free and guide you through the printing process from start to finish.

Label printers can also provide press proofs for a small fee so that you have a physical example of your product before investing in the full run. Artwork can translate very differently from a computer screen to printed product. Though they might add a little time and money in the short term, artwork prep and press proofs can help avoid costly errors or artwork issues on a full production run.

Shipping and turnaround times

While shipping isn’t a part of the label production process, it’s important to keep it in mind for your overall label costs. You’ll want to examine the turnaround times and whether or not there will be any additional charges if you need your beer labels sooner than the standard turn-time and standard shipping propose. Blue Label commits to five-business day turnarounds, but others may tack on rush fees that range from $100 to $350 depending on how quickly you need your beer labels.

Customer service and satisfaction guarantees

We don’t live in a perfect world. At some point you will inevitably run into an issue, be it a misspelling in the artwork or color not translating properly. If these issues occur, it’s important to find a label printing partner that won’t leave you stranded with faulty packaging.

A good quality department won’t change your beer label bill, but it’s priceless when you do run into any issues. Evaluate potential printing companies to see if they have any warranties and satisfaction guarantees to make sure you’re not stuck with an improper print job. You’ll want to talk to a live, friendly label expert whenever you call with any questions or concerns. If a potential label printer limits access to real people, they might not be there when you do have any issues.

Internal resources

Customer service representatives aren’t the only resources that can help you out with your beer label project. Some label printing companies offer additional internal resources that can help add value without increasing the costs of your beer label.

For example, Blue Label has several helpful blog posts, resources, and guides available online to help you prepare your labels for success. In addition, our designer directory can help you find a designer who understands the intricacies of the beer market and can create the perfect custom beer label design for your products.

A custom label design made with commercial beer label pricing.

What Breweries Can Do to Help Control Beer Label Costs

Proper packaging is an important investment for any brewery. Unfortunately, there are scenarios where you may end up paying more for your labels than necessary. Situations such as last-minute orders or unforeseen problems can lead to extra charges or delayed shipments.

The best way to avoid these issues and control your beer label costs is to prepare early. The sooner you start talking with a label printing company about your needs, the better. This head start will allow you and the printing company to identify any potential issues, avoid expedited shipping, and have everything ready to go for when you actually need your beer labels. You can also ask for test rolls to ensure that your labels work with your applicating equipment ahead of time instead of troubleshooting problems at the last minute.

Order your labels ahead of time. As long as they are properly stored, label adhesives won’t lose effectiveness for several months. Because of this, you can have your labels shipped to you a week ahead of when your applicator arrives and stil be good to go. This will give you plenty of leeway and a lot less stress when it’s time to label your beer bottles or cans.

Finally, the best way to help you invest in the perfect beer labels for your products is to work with the right label printing company. At Blue Label, we promise to deliver unmatched quality and service to help you create the best, most cost-effective beer labels for your exact needs. Contact us today to talk about your next beer label project.

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Common Labeling Mistakes to Avoid: Application Issues

Before your labels can wow anyone, you need to apply them to your products. However, improper application can make your labels stick out for all the wrong reasons.

Application issues come in many forms and lead to a range of problems. Misapplication could lead to tearing, wrinkling, flagging, or peeling. Other factors can wreak havoc with the actual application process itself. No matter the problem, you can take measures to prevent each problem ahead of time. Here are some notable reasons why you’d encounter label application issues.

Your Label isn’t Right for Your Container Surface

What you apply your labels to can play as much of a role in label issues than the application process itself. Each surface has its own challenges, which can call for a different adhesive or label material. For example, a glass wine bottle has a different surface energy and adhesive needs than a polyethylene pouch for candy. This means that you need to identify potential surface issues to ensure that your labels stay on your products during – and long after – the application process.

Custom product labels printed out for rolls.

The Applicating Environment Poses Problems

Even if you have the right label material and adhesive for your container, they may not be a good fit for your applicating environment. There are a variety of factors that impact label application. Certain adhesives won’t work nearly as well at different temperatures, which can be a major issue if application is performed in a hot or cold environment. As a result, you’ll want to take these conditions into consideration when selecting the right label adhesive.

There’s also potential for contaminants like dirt, dust, and moisture to prevent proper adhesion. The product itself can even pose a problem for the application environment. Spilled oil or soap won’t make it any easier for an adhesive to take hold. No matter the potential problem, it’s important to try and keep your containers and environment as clean as possible for application.

The Unwind Direction is Wrong

Even if you have the right label adhesive and your applicating environment is clean, you can still have major issues if your rolls aren’t oriented correctly. Since your labels are printed on rolls, it’s crucial that you consider both how those labels are printed on the substrate and how they’ll be applied to your container. If you don’t, you’ll likely end up with an incorrect unwind direction that results in improper label placement.

Simply put, the unwind direction is the orientation of your labels as they come off a roll. Depending on your container or application equipment, you will need a specific unwind direction. For example, one machine may dispense labels on the left side first or require your design to be turned 90 degrees for proper placement. It’s key that you take the application process into account and visualize how your labels are applied to your product. That way you can communicate the correct unwind direction to your printer so that you avoid issues before they happen.

Spirit bottle labels printed with the right unwind direction.

Your Label Rolls Aren’t Right for Your Equipment

Unsurprisingly, your applicating equipment could be the source of application issues. Certain machines only handle certain roll sizes. That means equipment designed to use 8-inch rolls won’t accommodate larger sizes. As a result, improper roll sizes can cause your application process to come to a complete stop.

Incorrect roll sizes are fixable, but it still requires your printer to resize and rewind them. In turn that costs you more time and money for an entirely preventable problem. Whether you use your own equipment or work with a co-packer, make sure you know what size rolls your equipment can handle. This size issue is typically referred to as “maximum outer diameter” or “max OD,” That way you can communicate these sizes to your printer and be proactive in preventing issues.

Work with the Right Label Printing Company

No matter the application issue you want to avoid, a good printer can help you find potential solutions to your label problems. That’s why Blue Label develops a collaborative relationship to work with our customers so that we understand their needs and identify ways to avoid issues ahead of time.

Ready to talk about your next custom product label project? Contact Blue Label today to get in touch with one of our experts.

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3 Tips for Designing Natural-Looking Labels for Eco-Friendly Products

Eco-friendly products are making a splash in the market. According to Unilever, a third of consumers choose to purchase goods from brands that are involved in positive social and environmental change. A good green product label plays a role in making sure that the brand captures that eco-friendly look. Here are some things to consider when designing an eco-friendly product label that looks as natural as the products it contains.
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Five Common Label Mistakes

Label design isn’t easy. There’s no question about it, some projects are more complex than others, but every project is complex and requires attention to detail. A reliable and experienced printer will definitely reduce the likelihood of making a mistake, but even the best printer can’t spot every mistake. We’ve compiled a list of five common label mistakes, what causes them, and how they can be prevented. Hopefully this makes your life a little easier.

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