Designing a good label is hard. It takes a good concept, an understanding of the technical applications, a good designer, and a printer that can get it all right. But here’s the scary thing, even if you do everything right to create a great label, you could still end up with boxes full of useless packaging. Why? Consistency. Just because a label was right one time doesn’t mean it will be the next. Really, you might be thinking, in the age of the iPhone and Netflix, printers still haven’t figured out how to make labels look the same every time? Well, the answer to that is that some have and some haven’t, and you need to be able to tell the difference. The difference is the process they are using to create the label. Flexographic is an analog process that requires a lot of judgment and ‘eyeballing’ whereas digital printing is, well, digital. Here are the main areas digital printing can help maintain label consistency:

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