Bourbon bottle with custom label

Custom Bourbon Labels

Watershed Distillery
Columbus, OH

Custom Bourbon Labels

Nobody wants to see a boring bourbon label. Packaging plays a pivotal role in making your spirits stand out while bourbon sales are booming. Simply put, it’s essential to make your custom bourbon labels impress consumers. That’s why Blue Label works closely with distilleries to print the premium bottle labels they need to showcase their spirits.

Blue Label is an award-winning, full-service, digital printing company dedicated to creating eye-catching labels for bourbon and other quality spirits. We partner with distilleries of all sizes across the United States to help them tell their story and communicate the quality of their products.

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Product Options

Wide Variety of Materials

Wide Variety of Materials

Choose from numerous label material options that enhance the look and feel of your bottles, including high-end papers, flexible films, soft finish labels, and other show-stopping substrates.
Durability

Durability

Protect your label design with laminates and varnishes that both provide aesthetic benefits and defend against scratches, stains, moisture, and other damage.
Decorative Techniques

Decorative Techniques

Utilize multiple decorative techniques to amplify your design and add to the perceived value of your product, including embossing and debossing, hot foil stamping, spot varnishing, and high build screen printing.
High Print Quality

High Print Quality

Utilizing state-of-the-art HP Indigo printing technology that matches up to 97% of the color spectrum, we produce the highest quality labels that make your spirits stand out with vibrant colors and flexibility to combine
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See Our Work

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Why Blue Label

Fast Production

We pride ourselves on speedy production and shipping times, producing your printed labels in 5 business days or less*.

Quotes in 24 Hours

Blue Label Packaging sets the bar for responsive service, providing customized quotes for custom label printing jobs in less than 24 hours.

Label Expertise

Our label experts are involved in every step of the process, from helping you choose the perfect label materials to monitoring your custom label projects through all steps of the production process. 

No Minimum Order Quantities

Because we work with businesses of every size, we require no minimum order quantity. Get the exact number of labels you need.

Ordering Process

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1. Get a Quote

1. Get a Quote

Get a Quote

You’ll get a quote in less than 24 hours. No unnecessary costs, just competitive prices.

2. Proofing

2. Proofing

Proofing

Review online proofs of your custom designed labels for quick and easy approval.

3. Print & Ship

3. Print & Ship

Turnaround Time

No expensive plates or time-consuming setup. Get standard labels in just 5 business days*.

Frequently Asked Questions

We have produced labels for craft bourbon distilleries of all sizes and specialties—from small-batch micro-distilleries to rapidly growing brands reaching markets nationwide. Our labels showcase what makes your bourbon uniquely yours, from time-honored classics to distinct custom bottles. View samples of one-of-a-kind labels we’ve created for all types of bourbon producers in our portfolio.

Blue Label Packaging has decades of experience printing high-quality labels for the bourbon industry. Our extensive team of label printing experts provides a tailored, concierge experience for every client, working directly with distilleries to identify the best, most cost-effective way to enhance and protect their label designs. We plan out every detail from the label liner to finishing touches, including utilizing the following printing resources and capabilities to maximize the look and performance of your labels.

We offer shipping through several vendors like UPS, Fedex, and USPS. Ground, Next-Day, 2-Day, 3-Day, and custom freight options. 

Our preferred file formats are Adobe Illustrator or High-Resolution PDF.  You can view our complete artwork file standards checklist here.

Before printing your custom bbq sauce labels, we will provide a digital proof via email for your approval. This allows you to review your label, confirming details like positioning, color accuracy, text legibility, and more, prior to full production. We are committed to ensuring your complete satisfaction through this streamlined proofing process.

While Blue Label Packaging does not directly offer label design services, we do have resources to help with your custom label design needs. We maintain a directory of Blue Label Approved designers who specialize in label design and understand the unique requirements and technical details involved. We also showcase a gallery of label designs for inspiration.

Our printers are capable of matching up to 97% of the full color spectrum, allowing us to achieve precise color reproduction for your beer labels. We use advanced CMYK printing to produce an extensive gamut of colors. For designs requiring an expanded range, we also print using WOVG ink sets which add white, orange, violet and green.

Our top-of-the-line color management program and processes ensure we hit the correct hues, tints and shades. We color calibrate and profile all of our presses so your unique color palettes and gradations print true to your vision.

*standard labels are printed within 5 days after artwork approval