Beer bottles with custom labels

Custom Beer Labels

3 Sheeps Brewing
Sheboygan, WI

The Trusted Label Printing Partner for the Craft Brewing Industry

It’s essential to make a good first impression in a booming craft beer industry. Eye-catching, durable craft beer labels allow your brewery to tell its story and communicate the quality of your products. That’s why you need the right custom beer label printing company behind your brewery.

If there’s one thing Blue Label understands, it’s how to print beer labels. We’ve worked with more than 1,500 breweries of all sizes to print high-quality, custom beer labels to ensure they get the premium packaging they need when they need it to capture the right personality for your product.

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Beer Labels

No matter if you’re brewing a pilsner, lager, stout, or IPA, our extensive custom beer label printing capabilities means that we can print labels for any beer container you use. From can wraps to hang tags, the possibilities are bottomless when it comes to printing labels for:

From pressure sensitive labels to shrink sleeves, Blue Label has the capabilities to print custom labels for your craft beer cans.

 

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Your glass bottles deserve first-in-class labels. We can deliver standout bottle labels to make your beer look amazing from the neck on down.

 

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Crowlers are an easy way to let your customers enjoy your beer anywhere you go. Let us print custom labels that help your customer take your brand home with them.

 

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Growlers are a popular option for craft beer drinkers to take their favorite brew home or on-the-go in a 64-ounce jug. Let us print custom growler labels for your brewery.

 

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Our Keg Collar Cooperative lets your brewery invest in standout keg collars at a lower cost. We simply group your keg collar order with other orders, meaning you get the same quality at a lower price.

 

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No matter the size of your keg, we can print full color and black and white keg wraps for your brewery to turn that blank stainless-steel slate into a work of art.

 

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See Our Work

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Why Blue Label

Fast Production

We pride ourselves on speedy production and shipping times, producing your printed labels in 5 business days or less*.

Quotes in 24 Hours

Blue Label Packaging sets the bar for responsive service, providing customized quotes for custom label printing jobs in less than 24 hours.

Label Expertise

Our label experts are involved in every step of the process, from helping you choose the perfect label materials to monitoring your custom label projects through all steps of the production process. 

No Minimum Order Quantities

Because we work with businesses of every size, we require no minimum order quantity. Get the exact number of labels you need.

Ordering Process

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1. Get a Quote

1. Get a Quote

Get a Quote

You’ll get a quote in less than 24 hours. No unnecessary costs, just competitive prices.

2. Proofing

2. Proofing

Proofing

Review online proofs of your custom designed labels for quick and easy approval.

3. Print & Ship

3. Print & Ship

Turnaround Time

No expensive plates or time-consuming setup. Get standard labels in just 5 business days*.

Frequently Asked Questions

Yes, we can print beer bottle stickers, which typically come in either sticker rolls or sticker sheets. However, we strongly recommend using custom labels for beer bottles and cans instead.

While stickers might seem like a quick solution, labels are specifically designed to withstand the moisture and temperature changes that come with refrigeration and condensation. Labels offer more durability and a professional finish, which is important for maintaining brand integrity and meeting regulatory requirements. Labels also allow for a larger design area, making it easier to include key information like alcohol content and legal disclaimers, without compromising on the aesthetic.

Stickers, while fine for temporary or promotional use, may peel, wrinkle, or fade, especially in wet or cold environments. Labels, on the other hand, provide a seamless, polished look that will keep your beer packaging looking great from production to shelf to fridge.

We offer a variety of label shapes to suit your beer bottles or cans. Here are some of the most common beer label shapes we provide:

    • Rectangular Labels: Perfect for both bottles and cans, offering a large surface area for your branding, product details, and artwork.
    • Oval and Circular Labels: Great for front labels on bottles, giving your brand a clean and distinctive look.
    • Wraparound Labels: Ideal for cans, these labels cover the entire surface, giving you 360 degrees of design space.
    • Bottle Neck Labels: These smaller labels wrap around the neck of your bottles, adding a polished, professional touch.
    • Die-Cut Labels: If you’re looking for something truly unique, we can create custom shapes that fit your custom artwork, allowing your product to stand out with a completely personalized design.

To get durable beer bottle label, there are a few key factors to consider so your labels last throughout production, storage, and consumer use:

  • Moisture Resistance: Since beer bottles and cans are often refrigerated or kept in ice buckets, you’ll want to choose weatherproof materials that resist condensation and prevent peeling.
  • Temperature Resistance: Think about the conditions your beer will be stored in. If it’s going to be chilled or frozen, the type of material should withstand cold temperatures without losing adhesion or clarity.
  • Adhesive Strength: Strong adhesives are critical for keeping your label in place even when exposed to moisture and temperature changes.
  • UV Protection: If your beer will be exposed to sunlight (e.g., at outdoor events or on retail shelves), consider adding a UV-resistant coating to prevent fading and maintain vibrant colors.
  • Abrasion Resistance: For bottles and cans that go through a lot of handling and transportation, durable labels that resist scratches and scuffs are a must to keep your branding intact.

We offer shipping through several vendors like UPS, Fedex, and USPS. Ground, Next-Day, 2-Day, 3-Day, and custom freight options. 

Our preferred file formats are Adobe Illustrator or High-Resolution PDF.  You can view our complete artwork file standards checklist here.

Before printing your custom beer labels, we will provide a digital proof via email for your approval. This allows you to review your label, confirming details like positioning, color accuracy, text legibility, and more, prior to full production. We are committed to ensuring your complete satisfaction through this streamlined proofing process.

While Blue Label Packaging does not directly offer label design services, we do have resources to help with your custom label design needs. We maintain a directory of Blue Label Approved designers who specialize in label design and understand the unique requirements and technical details involved. We also showcase a gallery of label designs for inspiration.

Our printers are capable of matching up to 97% of the full color spectrum, allowing us to achieve precise color reproduction for your beer labels. We use advanced CMYK printing to produce an extensive gamut of colors. For designs requiring an expanded range, we also print using WOVG ink sets which add white, orange, violet and green.

Our top-of-the-line color management program and processes ensure we hit the correct hues, tints and shades. We color calibrate and profile all of our presses so your unique color palettes and gradations print true to your vision.

*standard labels are printed within 5 days after artwork approval